In a bid to enhance online safety, the company said users aged 13 to 15 will soon be able to create, save and display Stories and Spotlight videos on a dedicated profile that can only be viewed by friends who have mutually accepted each other.

Their content will no longer be distributed to people outside their friends list through Spotlight.

Previously, teenagers under 16 could post videos to Spotlight, Snapchat’s short-form video feature, but the content was not linked to their profiles.

While this prevented direct contact from strangers, the posts could still be viewed by a wider audience.

Under the new system, younger teens will share content in a more private environment. Snapchat will also remove engagement metrics such as favourite counts from profiles belonging to users in this age group.

The company said the changes are designed to help teenagers express themselves creatively without the pressure that usually comes with public posting and visible performance metrics.

Snapchat outlined different levels of access based on age. Users between 13 and 15 will be limited to sharing content with mutual friends.

Those aged 16 and 17 can choose to share content more broadly, but distribution will remain restricted to friends, followers and users with mutual connections.

Adults aged 18 and above will still have full access to public profiles and wider content distribution tools.

Alongside the latest changes, Snapchat said it will maintain several existing protections for users under 16.

The platform blocks messages from people teens have not added as friends or saved in their contacts. It also limits friend requests from people users may not know and displays warning messages when it detects a teenager may be chatting with a stranger.

The company says it will continually moderate public content before recommending it to larger audiences and take action against accounts that attempt to promote inappropriate material to teenagers.

Parents will also be able to monitor aspects of their children’s activity through Snapchat’s Family Centre.

The feature allows parents and caregivers to view their teenager’s friends list, see who they have communicated with recently, apply content restrictions, disable access to the My AI chatbot, share location information and report accounts they find concerning.

The update follows a trend across social media platforms, with services such as Instagram launching additional protections and specialised account settings for younger users.

Snap’s latest feature also comes as the company focuses on mitigating the impact of social media on young people.

Earlier this year, Snap settled a lawsuit that accused it of contributing to social media addiction and is still defending similar cases in courts across the United States.

Speaking to CNBC, Snap chief executive officer, Evan Spiegel, said Snapchat has a “positive impact” on users because it helps people stay connected with friends.

He argued that the platform should not be grouped together with competitors such as TikTok and Instagram.

The company said on Tuesday it will apply its latest detection tools in 27 European Union countries and also bring the system to Facebook in the US for the first time, with the UK and EU rollout on that platform set to follow in June.

This builds on earlier work to identify teenagers even when they enter false birth dates. Meta has been testing systems that flag accounts it believes belong to younger users and then apply stricter settings automatically.

“This technology will be expanded to 27 countries in the European Union. Meta is also expanding this technology to Facebook in the United States for the first time, with the UK and EU to follow in June,” the company said in a blog post.

Pressure has been growing on technology firms to show how they protect young users. Regulators and parents have complained about harmful content, online abuse and the effect of social media on teenagers.

Meta says it now relies more on artificial intelligence to assess whether an account belongs to a minor. The system does not depend only on the date of birth entered by users. Instead, it reviews activity across profiles.

That includes posts, comments, captions and other signals. For example, references to school life or birthday celebrations may point to a younger age. The company has also added visual analysis, allowing its systems to review images and videos for general age cues.

Meta stressed that the technology is not facial recognition, saying the system looks at broad features, not identity.

If an account is judged to be underage, it may be deactivated, while the user would then need to prove their age to restore access. Meta is also trying to stop repeat attempts by users it believes are below the minimum age.

At the same time, Meta is expanding its “Teen Account” settings. These place limits on who can contact younger users and the type of content they see. Accounts suspected to belong to teenagers are moved into these settings by default.

The company further revealed it has already enrolled hundreds of millions of users into these protections across Instagram, Facebook and Messenger since 2024.

For parents, Meta will begin sending notifications in the US with guidance on how to check a teenager’s age settings. The messages will include advice on discussing honest age reporting online.

“We’re continuing to strengthen our underage enforcement measures by using AI to remove people under 13 from our services.”

Meta added that age verification is an industry problem. It said app stores should take a stronger role by confirming users’ ages and sharing that information with developers.

Driving its own systems, Meta plans to expand the technology further this year, aiming for more global coverage.

The company says the feature works in the background, scanning account-level and behavioural signals to judge whether an account is likely run by someone under 18. 

When that threshold is crossed, content limits are switched on automatically. The idea, OpenAI argues, is to give teens a safer version of the product without forcing every user through upfront identity checks.

This is a response to  complaints the company has received over how its tools affect children. OpenAI has been warned by regulators over past incidents involving young users, and this rollout reveals a transition from reactive fixes to a more systemic safeguard.

According to OpenAI, the age prediction system looks at factors such as how long an account has existed, typical usage times, long-term patterns, and the age a user claims when signing up. 

No single signal decides the result. Instead, they are weighed together to reach a probability-based judgement.

When an account is flagged as under 18, ChatGPT applies restrictions around sensitive areas. These include graphic violence, depictions of self-harm, sexual or violent role play, risky online challenges, and content that promotes extreme body ideals or unhealthy dieting. If the system is unsure about someone’s age, it defaults to the safer setting.

OpenAI said in its announcement: “We’re rolling out age prediction on ChatGPT consumer plans to help determine whether an account likely belongs to someone under 18, so the right experience and safeguards can be applied to teens.”

Adults who are wrongly placed into the under-18 experience are not locked out permanently. They can verify their age through Persona, a third-party identity service, by submitting a live selfie and, in some regions, a government-issued ID. OpenAI maintains that it does not receive copies of these documents, only confirmation of age.

The company is also leaning on parental controls, allowing guardians to set usage limits, restrict features such as memory, and receive alerts if signs of serious distress appear. These tools, OpenAI says, are optional but designed to give families more oversight.

The rollout is already live in many regions, with Europe scheduled to follow in the coming weeks due to regulatory requirements. OpenAI says it will monitor how the system performs and adjust it over time, refining which signals are most important and closing gaps where users try to bypass safeguards.

This development comes at a time when regulators and parents are questioning the safety of AI tools for young users.

The new feature allows parents and teenagers to link their accounts, enabling a set of safeguards once both sides accept the invitation. Once connected, parents can decide whether ChatGPT stores past conversations, generates images, or operates in voice mode. 

They can also set “quiet hours” to block usage during certain times and prevent their child’s chats from being used to train OpenAI’s systems.

While parents gain more control, they will not be able to read transcripts of their teenager’s conversations. OpenAI explained that in rare situations where serious safety risks are detected, parents may receive alerts containing only the details necessary to protect their child.

A key part of the update is the enhanced content protections built into linked teen accounts. These filters aim to reduce exposure to harmful material such as graphic content, viral challenges, violent or romantic roleplay, and extreme beauty standards. OpenAI stressed that these protections were developed after reviewing research on adolescent development.

Robbie Torney, senior director of AI Programmes at Common Sense Media, welcomed the step but emphasised the role of families in creating safer digital spaces: “These parental controls are a good starting point for parents in managing their teen’s ChatGPT use. Parental controls are just one piece of the puzzle when it comes to keeping teens safe online, though—they work best when combined with ongoing conversations about responsible AI use, clear family rules about technology, and active involvement in understanding what their teen is doing online.”

The company has also introduced a resource page for parents, bringing together guidance on ChatGPT, tips for safe use, and expert advice. It said the tools will continue to evolve, especially as work progresses on an age-prediction system designed to automatically apply teen-appropriate settings.

In recent months, U.S. regulators have investigated whether chatbots expose minors to harmful interactions. Meta, for instance, had a case when its AI systems were found to allow “flirty” conversations with teenagers.

OpenAI, backed by Microsoft, reported that ChatGPT currently has around 700 million weekly active users; with its new parental controls, the company is hoping to strike a balance between protecting teenagers and supporting families in navigating the fast-growing influence of artificial intelligence at home.

In response to issues over online child exploitation, sextortion, and grooming tactics that continue to surface across digital platforms, the new measures strengthen protections in two key areas: direct messaging features for teen users and account settings for profiles managed by adults that prominently feature children. 

Instagram’s teen accounts will now come with more explicit safety tools within direct messages (DMs). Users will be able to see when the account messaging them joined Instagram, access instant safety tips, and use a new feature that combines the block and report options in a single action. The aim is to make it easier for teenagers to cut off suspicious contacts and flag potential violators.

Meta said these additions build on existing safety notices that encourage caution during private chats. Data from June shows that teens took action after receiving these alerts, blocking over 1 million accounts and reporting another 1 million.

Also introduced is the “Location Notice,” which alerts users if they are communicating with someone in a different country, a feature designed to disrupt common tactics used in sextortion scams. The company says one in ten users tapped on the notice to learn more about their options for protection.

Nudity protection, another key feature, remains turned on by default for teen accounts. Meta disclosed that 99% of users, teens included, have opted to keep the filter active. In June alone, more than 40% of blurred images sent via DMs remained unopened, helping reduce exposure to graphic content.

“In May, people decided against forwarding around 45% of the time after seeing this warning,” Meta added.

In a parallel effort, Meta is extending parts of these protections to Instagram accounts managed by adults that focus heavily on children. These include parent-run profiles and accounts controlled by talent managers of young influencers. 

While Instagram prohibits under-13s from independently owning accounts, exceptions are made for accounts marked as being adult-managed on the child’s behalf.

Unfortunately, these accounts have also been targeted by abusers. According to Meta, some users have left sexualised comments or sent inappropriate DMs in violation of platform rules. The company is responding by automatically applying its strictest message settings to these profiles and enabling “Hidden Words,” a feature that filters out offensive language in comments.

Users managing such accounts will receive a notification at the top of their feed alerting them to these changes and prompting them to review their privacy settings.

Meta is also taking steps to make these child-focused accounts harder to discover for adults flagged as suspicious, especially those previously blocked by teens. The platform will prevent such adults from finding these profiles via search, hide their comments, and avoid suggesting either party to each other through recommendations. 

This builds on previous restrictions, including blocking such accounts from offering subscriptions or receiving digital gifts.

So far this year, Meta has taken down nearly 135,000 Instagram accounts for violating child protection rules, specifically those caught soliciting sexual content or making inappropriate comments on accounts featuring children. A further 500,000 accounts on both Facebook and Instagram connected to those flagged profiles were also removed.

“While these accounts are overwhelmingly used in benign ways, unfortunately, there are people who may try to abuse them, leaving sexualised comments under their posts or asking for sexual images in DMs, in clear violation of our rules,” Meta wrote.

Meta has not limited its response to its own platform. The company is sharing intelligence about abusive accounts with other tech firms through the Tech Coalition’s Lantern programme, acknowledging that predators often operate across multiple services.

This announcement also lands as regulators and child safety advocates, including the U.S. Surgeon General, among others, have criticised platforms like Instagram over their mental health impact on minors. Some U.S. states have even introduced laws requiring parental consent for underage social media use.