Both companies signed a Memorandum of Understanding on Friday, April 17, 2026, at Credit Direct’s headquarters in Lagos. 

The agreement allows customers to pay 20% of a vivo smartphone’s price upfront, then spread the remaining balance over six months. Credit Direct will provide the financing.

The two firms say the plan targets a long-standing issue in the Nigerian market, where people want smartphones, but many cannot afford to pay in full at once.

Nigeria has about 120 million smartphone users. Still, a large share of the population lacks access to a device. With more than 40% of Nigerians still not using smartphones, the cost is the limitation.

Under the partnership, customers will also be able to access vivo devices through more than 600 retail stores across 25 states. Both companies are targeting sales of over 200,000 devices in the first year.

Credit Direct, a subsidiary of FCMB Group Plc, said the arrangement fits into its consumer lending model, which focuses on extending credit to people outside traditional banking systems.

The company’s managing director and chief executive, Chukwuma Nwanze, said the partnership brings together financing and mobile technology in a practical way.

“Nigeria has millions of smartphone users, but the gap between those who are connected and those who are not remains wide, and the primary reason for that gap is access to capital. This partnership addresses that directly,” he said.

“vivo has built a strong mobile product over the years, and Credit Direct has been providing financing to people who have been shut out of the formal financial system for years. What this partnership does is bring those two realities together. People who need smartphones but cannot afford to buy one outright can now do so through a payment plan that does not strain their monthly income.”

He further stated that the mission has always been to make financial solutions a universal opportunity, and this is exactly what this looks like. “I am genuinely excited about what we can achieve together.” Chukwuma Nwanze, MD/CEO, Credit Direct said.

vivo Nigeria said the agreement strengthens its goal to expand access in a highly competitive market.

“We chose Credit Direct because they are the clear leaders in consumer financing in Nigeria, and they operate with a level of professionalism that gave us confidence. Instalment-based device purchasing was something we had explored before, but it did not come together at the time. 

“With Credit Direct’s backing and infrastructure, we are confident this will be different. This is a partnership we believe in.” Toni Liu, CEO, vivo Nigeria.

Nigeria’s smartphone financing space has been growing as device prices become more expensive for many buyers. Similar models have appeared across the industry, including initiatives linked to Transsion brands such as Tecno and Infinix, as well as Samsung Nigeria, which works with financial institutions to offer instalment payments.

Analysts say these financing options are becoming more important as mobile internet use expands. Nigeria’s digital economy was valued at about $18 billion in 2025, and access to affordable devices is seen as paramount to further growth in e-commerce, fintech, and online services.

Market observers also expect instalment-based purchases to bring millions of new users into the smartphone ecosystem over the next few years, as companies compete to reduce the upfront cost barrier.

Even with 88% of the population being covered by terrestrial networks, millions are stranded in the digital dark. Airtel Africa, in partnership with SpaceX, says that changes next year.

Speaking at a press conference held on Thursday, December 18, 2025, Dinesh Balsingh, CEO of Airtel Nigeria, expanded on the earlier announcement  that Airtel Africa would deploy Starlink Direct-to-Cell satellite connectivity across its 14 markets. 

“This provides satellite connectivity across all our 14 markets of Airtel Africa, serving about 174 million customers. Airtel Nigeria will launch this service in 2026, providing data for select applications, text messaging, and USSD services,” Balsingh said.

This is a calculated strike at the incessant gaps in Nigeria’s digital sector. Fibre vandalism, inaccessible terrain, and low-density rural populations have long made network expansion expensive and slow. “Some areas are deserts, mountains, or simply too remote for fibre. Satellite connectivity ensures reliable access wherever you go, irrespective of geography,” Balsingh further noted.

Starlink’s first-generation and next-generation satellites will bring high-speed mobile broadband, ensuring smartphone users can access WhatsApp, mobile money, and essential apps even where no terrestrial network exists. 

Airtel Nigeria becomes the first operator in the country to offer this service, powered by 650 satellites for seamless coverage.

Who Benefits?

The press conference also addressed the question of who benefits? Balsingh explained, “It will be a combination of both. While deep rural areas have lower smartphone penetration, there is still a significant population. Connectivity will serve local communities and travellers alike,” he said. Farmers, traders, and seasonal workers can remain connected when moving between towns and remote villages.

Technological advances now make this leap feasible. A decade ago, satellite internet was expensive and impractical for mobile use. Today, falling device prices and SpaceX innovations bring it within reach. 

“Technology moves forward. Today, around 50–55% of our customers use smartphones, up from single digits a decade ago. SpaceX’s innovations make satellite mobile connectivity realistic and scalable,” Balsingh noted.

Airtel Africa is doubling down on investments alongside Starlink. Over the past six months, 700 new sites were rolled out, 99% 4G-ready, while preparations for 5G deployment continue. Home broadband solutions, including Smart Connect outdoor units, will complement mobile coverage, bringing fibre-like connectivity into homes in urban and semi-urban areas.

Beyond coverage, resilience is an indispensable goal. When fibre is cut or vandalised, satellite connectivity acts as a reliable fallback. “This is a big boon for rural markets. We have to ensure the service is well deployed and people don’t feel a difference as they switch seamlessly between these technologies.”

For Airtel Africa, Balsingh stressed that the Starlink partnership isn’t just about technology, but digital inclusion, financial accessibility, and economic empowerment. “We remain committed to our leadership in connectivity innovations that empower individuals, capitalise economic opportunities, and unlock sustainable development.”

Airtel says the Starlink Direct-to-Cell service launch in Nigeria is slated for 2026, pending regulatory approvals, and promises to ensure no community is left disconnected.