This strategic seasonal initiative promises to deliver exceptional value to Nigerian consumers through mouthwatering deals across multiple categories, offering Nigerians a timely opportunity to shop genuine products and celebrate the season for less.

The Easter Homecoming campaign represents Konga’s strategic response to the seasonal surge in consumer demand as Nigerians prepare for Easter festivities and family reunions.

Recognizing that homecoming periods create unique shopping needs, from gifting tech and entertainment upgrades, to fashion refreshes and kitchen essentials.

Konga has curated a comprehensive promotional calendar designed to address every aspect of the Easter celebration experience.

Commenting on the launch, a Konga representative noted that the campaign goes beyond discounts.

“Easter Homecoming is about creating meaningful value for our customers. We understand the importance of this season, and we are committed to making quality products more accessible while delivering a convenient and reliable shopping experience.”

Positioned as one of Konga’s flagship seasonal campaigns, Easter Homecoming reflects the company’s continued commitment to driving affordability, accessibility, and innovation in Nigeria’s retail ecosystem.

With consumer spending typically rising during the Easter period, Konga is leveraging its robust infrastructure and strategic partnerships to provide customers with compelling offers that meet both everyday needs and aspirational desires.

At the core of the campaign is a strong value proposition built on variety, pricing, and trust. Shoppers can expect significant discounts on a wide range of products, including electronics, home appliances, fashion, beauty, and fast-moving consumer goods.

These deals are carefully curated to ensure that customers enjoy both quality and value, without compromising on authenticity.

In addition, Konga’s marketplace will feature exclusive brand partnerships, giving customers direct access to genuine products from leading global and local manufacturers.

This not only guarantees product authenticity but also reinforces consumer confidence, an increasingly critical factor in today’s digital commerce environment.

Shoppers can also enjoy significant discounts on Starlink and massive savings across the official stores of global brands like Samsung, LG, Anker, Black & Decker, TGI, Unilever, Nivea, CeraVe, and La Roche-Posay.

By purchasing through these official storefronts, customers are guaranteed 100% authentic products with the deepest price slashes of the season.

The campaign is strategically timed to give Nigerian shoppers ample opportunity to plan and finalize their purchases well ahead of the holiday.

By leveraging KongaNow, customers can bypass the typical logistical hurdles of the season, ensuring families can receive all orders delivered before the Easter weekend so families can focus entirely on their celebrations.

The Konga Easter Homecoming campaign also complements Konga’s broader mission of democratizing access to quality products and services across Nigeria.

By delivering exceptional value during a culturally significant period, Konga reinforces its position as more than a commercial platform, it’s a partner in Nigerian celebrations and family moments.

As Nigeria’s premier e-commerce destination, Konga continues setting industry standards for customer value, service excellence, and innovative shopping solutions.

The Easter Homecoming campaign exemplifies this commitment, transforming seasonal shopping from a stressful obligation into an enjoyable, rewarding experience.

Shoppers are encouraged to visit the Konga platform to explore the full range of offers and take advantage of these limited-time deals.

Themed, ‘The Shining Stars’, the LaPRIGA Award 2024 ceremony held on Friday, December 13, 2024, at MUSON Center, Onikan, Lagos.

The event was a resplendent colourful gathering of strategic integrated marketing communications industry stakeholders from corporate, private, and public sectors organized by the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR).

TGI Group elegantly graced the podium twice as the deserving winners of two awards; Best Supporter of Public Relations (PR), while its Head, Corporate Communications, Rafiat Gawat clinched the ‘Public Relations shining star of the Year’, the award category which had the highest entry of 11 nominees, for her distinctive enterprise, professionalism and enviable industry rising profile.

She was also one of the top 3 nominees for the PR Professional of the year category, an award recognizing PR practitioners who have shown remarkable performance and contributed to the development of the industry. TGI Group was also a top 3 nominee for the Sustainability PR category.

The ceremony had twenty-two award categories, and 81 entries were submitted in 21 categories, with the ‘Best in Political Communication’ not having any submission for this edition.

Others are ‘Special Honorary Awards’ and ‘Lifetime Achievements Award for select public relations industry veterans.

Commenting on the LaPRIGA Awards recognitions, the Head, Corporate Communications, Rafiat Gawat noted the importance of these honours to the firm as a brand, and to the industry.

“These award recognitions are testament to TGI Group’s hard work, discipline, commitment and stakeholder-first approach to deliver value and drive sustainable profitability across all our business touchpoints”.

Gawat commended the organisers whilst urging all awards nominees to sustain the standard of excellence.

“I want to thank the Lagos NIPR for organizing the LaPRIGA Awards and recognizing TGI Group and other winners. These awards highlight the importance of celebrating excellence in our industry.”

The TGI Group Communications’ Head was full of kind words for all leadership and staff of the Group for their contributions that earned these honours and charges them for more. “These two recognitions are dedicated to every member of the TGI Group family for your unmatchable support, sacrifice and dedication that earned these enviable honours. You are indeed heroes of these honours because we are only able to amplify what you do.”

Speaking also, the awards organizer and Chairman, Nigeria Institute of Public Relations (NIPR Lagos Chapter), Comfort Obot Nwankwo, congratulated all the winners for their recognition as shining stars and urge them to be an inspiration to others while sustaining the momentum of success, character, and bravery.

“As we honour our shining stars tonight, let us reflect on our collective responsibilities and use our influence to advance inclusivity and sustainability in Public Relations. I challenge each of you to champion youth involvement, prioritize community breeding narratives and uphold highest standard of integrity in all that you do. I congratulate all nominees and winners tonight; may your success serve as an inspiration to others”, the NIPR Lagos chapter Chairman urges.

The LaPRIGA Awards 2024, is one of the many honours bestowed on TGI Group. It won the ‘Agro Allied Services Category’ of Nigeria Employers’ Consultative Association (NECA) Annual Employers’ Excellence Awards 2024 and 2023; One of the Group’s subsidiaries, West African Soy Industries Limited (WASIL) won ‘Industry Leader in Soybean Award’ at the 2023 Afro World Agri Food Conference, Exhibition, and Awards.

At the 2021 Chartered Institute of Personnel Management (CIPM) People First and Safety Awards, TGI Group won the ‘People First Safety Award for Organisations’; just as the Group’s Group Managing Director, Rahul Savara was awarded the ‘People First CEO Award; and at the 2020 NECA Employers’ Excellence Awards, TGI Group won the ‘Best and Responsible Practice in Agro & Agro Allied Services’.

LaPRIGA is a high-profile award that recognises excellence and celebrates practitioners in public and corporate organisations as well as stakeholders to boost professionalism and more investment in the practice.

The Awards have evolved significantly, adding new colours, dimensions and values by recognising best accomplishments in reputation management, relationship management and support for marketing communications.

Speaking in an exclusive interview on the sidelines of the UNHCR 2024 Africa Roundtable on Private Sector Solutions to Internal Displacement, held in Lagos recently, Gumel shared insights into how TGI’s operations in rural communities have become a model for sustainable economic inclusion and development.

“We’ve always been in the food business, but we realized early on that ensuring consistent quality and supply for our factories meant more than just setting up processing plants. It meant investing in people—working with farmers in rural areas, many of whom have faced displacement, to empower them to be part of our value chain,” he said.

TGI Group employs an out-grower model where the company collaborates with smallholder farmers, providing them with farming inputs such as seeds, fertilizers, and agrochemicals, extension services by qualified agronomists to help monitor the process and guide them on good agricultural practices, and a guaranteed offtake at prevailing market prices.

Gumel elaborated on the significance of this partnership:

“We don’t own mega-farms or plantations. Instead, we work with local farmers who grow the produce and guarantee to buy everything they harvest. Sometimes, we even offer working capital to help them run their farms effectively. This approach ensures that our factories continue running while communities gain a reliable income stream.”

Beyond the economic aspects, TGI has invested heavily in building capacity within these communities. The company has set up training academies, working with Nigerian universities and institutions to provide certification programs to enhance the competence of beneficiaries.

“It’s not just about teaching someone how to farm better—it’s about giving them the tools, capacity, and recognition to thrive independently. We’ve developed rice and sesame production programs, and participants leave with certificates endorsed by academic institutions. This not only empowers them but also elevates the standards of the entire agricultural sector,” Gumel explained.

Addressing the supportive environment TGI has encountered in Nigeria’s rural areas, Gumel remarked:

“When you go into these communities, you’re welcomed with open arms. The people see the jobs, the opportunities, and the development we bring. It’s not just about formal policies; it’s about the genuine hospitality and mutual respect we share with them. They care for our staff and assets as if they were their own because they understand the value we’re bringing into their lives.”

Gumel also discussed how TGI’s integration into local communities goes beyond just economic partnerships. “You can’t go into a community and just take. It would help if you gave back. That’s why we see it as a corporate responsibility and a moral obligation. When communities see you investing in their future, they invest in you too.”

While lauding the current support from local governments, Gumel acknowledged the need for continued collaboration between the private sector and policymakers to scale such initiatives.

“The private sector can’t do it alone. We need a supportive framework that encourages more companies to enter these spaces. By working together, we can create an ecosystem that addresses the immediate needs of IDPs and builds resilience for the future,” he concluded.

Through its innovative approach, TGI Group demonstrates how businesses can bridge the gap between corporate growth and social impact, setting a benchmark for others.

This partnership was formalized by the signing of a Memorandum of Understanding (MOU) at a ceremony attended by key representatives from both organizations in Abuja on Tuesday.

This novel partnership between UNHCR and TGI leverages both parties’ core expertise and knowledge to advance the socio-economic inclusion of forcibly displaced persons and their host communities in Nigeria.

This will be achieved by designing fit-for-purpose and market-relevant solutions that enable target populations to actively engage in agricultural income-generating activities.

Farouk Gumel, TGI’s vice chairman, commented on the partnership and TGI’s expertise in creating community-centric initiatives as part of its broader commitment to driving inclusivity and adding value to communities.

“We are proud to cement our partnership with UNHCR, which will see to the integration of Internally Displaced Persons (IDPs) and refugees into the forefront of Nigeria’s workforce. We believe in inclusive growth and community empowerment and we will leverage our work with smallholder farmers in our outgrower programmes as a model to integrate these communities,” Gumel said.

Nigeria is estimated to have an arable land area of 34 million hectares, of which only 6.5 million hectares are used for permanent crops. The agricultural sector in Nigeria accounts for about 23 per cent of the country’s GDP and employs around 70 per cent of the country’s workforce.

Leveraging the country’s growth potential in the agriculture sector and the skills of IDPs, refugees and host communities, the collaboration between TGI and UNHCR will explore prospects for investments that unlock livelihood opportunities for thousands of people in need.

“Nigeria is home to 3.6 million IDPs and 108,000 refugees. UNHCR is at the forefront of addressing their urgent needs. One of our key priorities is to create self-reliance opportunities for refugees and IDPs. This partnership with TGI is central to our collaborative approach, aiming for sustainable solutions and reducing dependence on humanitarian assistance,” said Arjun Jain, UNHCR’s Representative to Nigeria.

The collaboration will focus on value chain integration, land recovery, agricultural inputs, skills development, employment, and financial inclusion.

Working closely with government authorities, development actors, and community leaders, TGI and UNHCR will facilitate large-scale agricultural projects and other economic initiatives that provide employment opportunities and foster stronger connections between displaced communities and state services.

Approximately 120 million people worldwide are forcibly displaced today due to persecution, conflict, violence, and climate change. Over 3.7 million forcibly displaced people reside in Nigeria, representing almost 3% of the global displaced population.

Most IDPs in Nigeria have been living in the middle-belt, northeast and northwest of the country for over a decade, within states that face grave economic challenges.

Some 70 percent of the refugees in the country live within the host community with the rest residing in settlements.

Additionally, there are around 400,000 Nigerian refugees who are living in exile, largely in the Lake Chad Basin countries; many are keen on returning home voluntarily, in safety and dignity.

UNHCR has been at the forefront of responding to the needs of IDPs and refugees. The increasing number of displaced persons has exacerbated resources and increased dependency on aid, prompting UNHCR and other humanitarian actors to shift strategies towards sustainable solutions and self-reliance.

The YPP is a comprehensive talent development program designed to provide emerging professionals with a unique opportunity to deepen their knowledge, cultivate essential leadership skills, and realize their career aspirations.

The YP Program includes 6-month immersive training tailored to individual development needs, mentorship and guidance from highly qualified and well-established professionals and leaders in TGI, seasoned industry experts, and exposure to diverse industries and markets, including Africa, The Middle East, and Asia.

Participants would also get hands-on experience across TGI Group’s businesses and opportunities for career advancement within the organization.

Speaking on the importance of the initiative, Akinkunle Akinpelu, Group Human Resources Director – TGI Group, said, “Our people are our greatest assets; therefore, we focus on not only retaining the best hands, but also attracting the best, catching them young and growing with them as they grow within the organization. The YPP embodies this commitment, offering aspiring professionals the chance to work across our numerous businesses upon successful completion of the programme.”

The program is open to individuals with Bachelor’s and Higher National Diplomas in Engineering, Social Sciences, Agriculture, Sciences, and other disciplines relevant to the TGI Group’s diverse portfolio of businesses.

Interested applicants are encouraged to visit the company’s career page for further information on how to apply.

TGI Group’s commitment to developing talents and skilled professionals was recently acknowledged, with LinkedIn including it among the Top 25 Best Workplaces where people can grow their careers in the 2023 LinkedIn Top Companies list.

The LinkedIn Top Companies list ranks the top 25 companies investing in their employees and helping them build careers that will set them up for long-term success.

Tropical General Investments (TGI) Group is a global conglomerate with most of its investments in emerging markets.

TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities and a highly skilled workforce to produce world-class products consumed locally and exported to global markets.

The LinkedIn Top Companies list ranks the top 25 companies investing in their employees and helping them build careers that will set them up for long-term success.

TGI Group has an impressive track record in fast-moving consumer goods, agriculture, and energy and was recognized for performing excellently on the eight assessment pillars used for the second annual ranking.

These pillars include the ability to advance, skills growth, company stability, external opportunity, company affinity, gender diversity, educational background, and employee presence in the country. The insights for the ranking were sourced from LinkedIn Talent Insights, including the parent company and majority-owned subsidiaries.

Among TGI’s most prominent skills, LinkedIn listed Payroll Services, Enterprise Software, and Product Testing.

Its most common job titles were Sales Manager and Sales Executive. The most common job titles were Sales Manager and Sales Executive, and the most prominent job functions were Sales, Operations, and Quality Assurance.

Rafiat Gawat, Group Head of Corporate Communication, expressed her enthusiasm for the recent achievement of Tropical General Investments (TGI) Group, stating that the recognition by LinkedIn marks a significant milestone in the organization’s growth trajectory.

“We are very excited about this. It’s a huge achievement for Tropical General Investments (TGI) Group. Those who have been with the Group long enough can attest to how much we have grown as an organization. We have come such a long way especially in recent years, and the future is bright. And it is indeed satisfying that our efforts are being recognized and validated by organizations such as LinkedIn. As they say, the reward for hard work is more work, so this is another reason for us to do even more to improve employee experience for TGI Associates”, she concluded.

In explaining the assessment pillars, LinkedIn stated that the ability to advance tracks employee promotions within a company and when they move to a new company based on standardized job titles. Skills growth looks at how employees across the company gain skills while employed at the company, using standardized LinkedIn skills.

Company stability tracks attrition over the past year and the percentage of employees that stay at the company for at least three years. External opportunity looks at recruiter outreach across employees at the company, signalling demand for workers from these companies. Company affinity measures how supportive a company’s culture is and looks at connection volume on LinkedIn among employees, controlled for company size.

Tropical General Investments (TGI) Group is a global conglomerate with majority of its investments in emerging markets.

TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities and a highly skilled workforce to produce world-class products consumed locally and exported to global markets. TGI Group is the parent company of WACOT Rice, CORMART, CHI Farms among others.