The competition, which is sponsored by Airtel Nigeria, was launched in Nigeria in 2016, to discover and groom young talented musicians, positioning them for stardom on a global stage.

The contest had participants go through various stages, with increasing levels of challenge. Beginning with the blind rounds, contestants then proceed to the battle rounds, the knockout phase, and, finally, the live performance shows where the winner emerges.

The Voice Nigeria spanned over 21 weeks of practice, rehearsals, performances, and self-evaluations, before the grand finale at which the young singer Pere Jason was announced the winner of the competition.

Audiences and judges were particularly impressed with his incredible voice and breathtaking stage performances which eventually earned him the highest votes.

Congratulating the winner, Femi Oshinlaja, Airtel Nigeria’s Chief Commercial Officer, applauded Pere for his achievement as the winner of the fourth season, described his success as well-deserved.

“We congratulate Pere Jason on his well-deserved victory and applaud him for demonstrating to Nigerians that he is capable of leading on a global scale. We are also honored to be a part of a platform that enables talented Nigerians to launch their careers abroad while providing thrilling experiences for fans, music enthusiasts, and entertainment enthusiasts all around the nation,”

Oshinlaja said.

Season 4 of ‘The Voice Nigeria’ drew hundreds of thousands of viewers across the country, who watched every week as 12 contestants showcased their talents in a fierce challenge to win the star prize of 15 million naira, a brand new car, and a recording contract with Universal Music.

Celebrity Coaches on this season of The Voice Nigeria were the veteran singers Waje, Praiz, Niyola, and rapper Naeto C.

 The Voice is the number one competition format music and entertainment show in the world, airing in over 180 countries.

Building on the success of The Voice Nigeria, Airtel Africa has partnered with the executive producers of seasons three and four, FAME Studios Africa, to roll out the award-winning concept to all 14 Airtel Africa markets.

The debut season of The Voice Africa will be streamlined to millions of Africans via Airtel TV, Free to Air stations (FTAs) and paid channels across 14 countries in Africa.

It is expected to attract and showcase the brightest of African musical talents, alongside a high-profile panel of coaches and TV hosts, and act as a launchpad for global recognition.

Seven participants from each of the 14 countries will be selected to participate in the programme, with one of them eventually crowned The Voice Africa.

Segun Ogunsanya, GCEO, Airtel Africa, said: “As a business, we are driven by the purpose to transform lives, and that means unlocking the potential for people to grow. The Voice Africa gives us an incredible platform to help discover and champion the musical talents of young Africans, enabling them to achieve their full potential. I believe the drama and excitement around their stunning performances will unite people across the continent.

“Our musical landscape is culturally rich, vibrant, and dynamic and the rhythms of Africa are already making a massive impact globally. There is a huge opportunity for African music to be exported on a scale larger than ever before, and The Voice Africa has come to empower our young talent and help them fulfil their ambitions. Airtel Africa is facilitating the emergence of successful musicians who can compete with their peers from anywhere in the world.”

The Voice Africa is the latest initiative from Airtel Africa designed to support the continent’s most valuable asset by far: young Africans.

Over the years, Airtel Africa has sponsored MTV Africa Music Awards (MAMAs), the Zain Africa Challenge, which brought university students together in a quiz contest, and the Airtel Rising Stars, a football tournament for Under-15 boys and girls.

“Airtel Africa has always believed in Africa and will always do so,” Segun Ogunsanya continued. “As the continent with the youngest population worldwide – some 50% – harnessing their creativity, talent and energy could be transformational for Africa. Through The Voice Africa, Airtel Africa is providing a platform for Africa’s youth to showcase their talent and be the best they can be. The future of Africa is bright. The future of Africa is now.”

Airtel Africa and The Voice’s innovative partnership will drive excitement for fans through on-air customized content integrations, digital and social media activations and in-country events.

The Voice Africa will commence with a call for virtual auditions on 19^th October followed by live auditions later this year.

The show will be broadcast in March 2023, with the grand finale taking place later in the year.