The renewed Memorandum of Understanding (MoU), signed with members of the Beer Sectoral Group (BSG), extends the collaboration for another five years, with both sides pledging to deepen public awareness, enforcement and community engagement.

FRSC Corps Marshal, Shehu Mohammed, said the partnership underscores the importance of synergy between government and the private sector in addressing road crashes, particularly those linked to alcohol consumption.

He stressed that saving lives on Nigerian roads requires sustained collaboration, adding that the corps would continue to work with industry players to promote responsible behaviour among motorists.

Speaking on behalf of the BSG, Thibaut Boidin, managing director of Nigerian Breweries Plc and Chairman BSG, said the renewal reflects the industry’s commitment to sustained collaboration with regulators.

He cited previous joint campaigns, including the Don’t Drink and Drive Campaign, as impactful, adding that the next phase would focus on expanding reach and strengthening implementation.

Also speaking, Girish Sharma, the managing director of Guinness Nigeria, said the industry remains committed to supporting initiatives that promote safer roads.

He noted that while alcoholic beverages are often blamed for road crashes, the real issue lies in irresponsible consumption, particularly drinking and driving.

“We are here to work with you and ensure that this programme grows bigger and delivers real impact. Saving lives is what matters most,” he said.

Similarly, Nicholas Kade, chief executive officer of International Breweries Plc, commended the FRSC for its dedication, describing the corps’ efforts as critical to making communities safer. He said the brewing industry would continue to support initiatives that promote responsible drinking and road safety.

Abiola Laseinde, the executive director of the Beer Sectoral Group, described the renewal as a milestone in public-private collaboration.

She said the partnership had driven nationwide campaigns against drunk-driving, influenced behaviour and reached millions of Nigerians with road safety messages.

Laseinde added that both parties would scale up interventions in the next five years to further reduce crashes and promote responsible alcohol consumption.

The FRSC and BSG’s partnership has been central to national campaigns discouraging drunk-driving, with stakeholders expressing optimism that the renewed agreement will deliver stronger outcomes.

Mr. Boidin succeeds Mr. Carlos Coutino, who previously served as BSG Chairman. The Beer Sectoral Group represents Nigeria’s brewing companies and serves as a unified platform for engagement with government, regulators, and key stakeholders on policy, regulation, and sector-wide development.

In his capacity as BSG Chairman, Mr. Boidin is collaborating closely with the Board of CEOs to provide strategic leadership for the Group to advance critical industry priorities, including shaping sustainable category growth, advocating for commercial freedom through balanced and growth oriented fiscal policies, and strengthening the differentiation and long-term competitiveness of beer within Nigeria’s beverages market.

Commenting on his appointment, Mr. Boidin said:

“I am honoured by the confidence reposed in me by my industry peers. With over three million jobs in the value chain, the beer sector has a critical role to play in Nigeria’s manufacturing and economic ecosystem through investment, local value creation, responsible consumption, and sustainable contribution to government revenue. As Chairman of the Beer Sectoral Group, my focus is to work closely with MAN, government and stakeholders to unlock category growth, enable fair competition, and support a predictable fiscal environment in which legitimate manufacturers can thrive.”

Mr. Boidin brings extensive international leadership experience across nine countries to the BSG Chairmanship.

He joined the HEINEKEN Group in 2017 as Deputy Managing Director of France Boissons (HEINEKEN largest integrated Distributor) and went to on to hold Chief Transformation Officer roles in HENIKEN France and HEINEKEN Europe. Most recently, he served as Managing Director of HEINEKEN Romania, one of the Group’s largest operations in Eastern Europe, before being appointed Managing Director/CEO of Nigerian Breweries Plc.

Prior to joining HEINEKEN, Mr. Boidin served as an officer in the French Armed Forces across various continents, before transitioning to the corporate sector where he held senior executive and Managing Director roles at leading French organizations, including Elis and Veolia.

The BSG extends its sincere appreciation to outgoing Chairman Mr. Carlos Coutino for his dedicated service and the significant contributions he made in advancing the Group’s objectives during his tenure.