Tag: TikTok Ads

Instagram Shops vs TikTok Shop: Where Are African Brands Finding Real Sales?

by Joan Aimuengheuwa

October 30, 2025

African consumers are shopping more through social media, and brands are torn between TikTok’s viral potential and Instagram’s steady conversions.

TikTok Tops as 2023 Advertising Platform

by Joan Aimuengheuwa

December 18, 2023

... strategies for 2024

TikTok Ads Experience an Explosive 9,300% Search Growth: Gen Z, others as Factors

by Joan Aimuengheuwa

July 6, 2023

TikTok's primary user base consists of Gen Z and millennials, coveted demographics for many brands

Techeconomy Podcast

The Techeconomy Podcast is a thought-leadership show exploring the powerful intersection of technology, business, and the economy, with a strong focus on Africa’s fast-evolving digital landscape.

Africa’s digital economy is growing fast, but growth without trust cannot last.Join us for the February Edition of the Techeconomy Business Series as industry experts explore how trust, security, innovation, and user experience are shaping Africa’s evolving digital ecosystem.