Instagram Shops vs TikTok Shop: Where Are African Brands Finding Real Sales?
African consumers are shopping more through social media, and brands are torn between TikTok’s viral potential and Instagram’s steady conversions.
African consumers are shopping more through social media, and brands are torn between TikTok’s viral potential and Instagram’s steady conversions.
... strategies for 2024
TikTok's primary user base consists of Gen Z and millennials, coveted demographics for many brands
