Instagram Shops vs TikTok Shop: Where Are African Brands Finding Real Sales?
African consumers are shopping more through social media, and brands are torn between TikTok’s viral potential and Instagram’s steady conversions.
African consumers are shopping more through social media, and brands are torn between TikTok’s viral potential and Instagram’s steady conversions.
... strategies for 2024
TikTok's primary user base consists of Gen Z and millennials, coveted demographics for many brands

The Techeconomy Podcast is a thought-leadership show exploring the powerful intersection of technology, business, and the economy, with a strong focus on Africa’s fast-evolving digital landscape.
Africa’s innovation ecosystem is evolving, but where will the funding for the next generation of startups come from?
In this edition of the Techeconomy Business Series (TBS) May 2026, industry experts explore how local capital, venture debt, and smarter investment structures are redefining startup growth and innovation across Africa.
🎙️ Featured Speakers:
* Ebunoluwa Ashley-Dejo
* Damilare Davola
* Success Ajilore (STN & Accelerated Plus)
Key conversations in this webinar include:
✔️ The future of startup financing in Africa
✔️ Venture debt and alternative funding models
✔️ The role of local investors in scaling innovation
✔️ Sustainable investment strategies for African startups
✔️ Opportunities and challenges in the African tech ecosystem
Subscribe for more conversations shaping Africa’s digital economy and innovation landscape.
#TBS2026 #AfricanInnovation #VentureDebt #StartupFinance #TechInAfrica #Techeconomy #AfricanStartups #InnovationEconomy

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