This year’s edition promises to raise the bar even higher, not just with exhilarating workout sessions and lifestyle showcases, but with an impressive lineup of special performances designed to keep the energy levels soaring from start to finish.

The morning segment of VerveLife 8.0 will come alive with the soulful symphony of the LOUD Urban Choir. Shortly after, the pulsating rhythms and electrifying beats of Alternate Sound, Africa’s premium live band known for their dynamic fusion of live instrumentation and Afro-urban sounds, will hold sway. Their unmatched energy will set the perfect tone for an engaging day of workouts and fun.

Joining them will be DJ Xray, who will keep the tempo high with a seamless mix of crowd favorites and adrenaline-pumping tracks.

Adding a touch of artistry and cultural vibrance to the stage, the Awanjo Dance Troupe will dazzle participants with their captivating choreography and synchronized moves.

The celebration will continue with an epic afterparty that promises to be the rave. The star-studded event will feature celebrity appearances by Tobi Bakre, Broda Shaggi, and other notable personalities, ensuring a glamorous close to an action-packed day. The night will come alive with back-to-back performances by some of Nigeria’s finest DJs and music acts.

DJs Dope Ceaser, Maze, and Xtreme will take turns spinning the decks, delivering an explosive mix of sounds to keep the crowd dancing into the night. To crown it all, music lovers will be treated to electrifying live performances by Shoday and Timaya who will serenade the audience with their rich vocal harmonies.

With this stellar lineup, VerveLife 8.0 isn’t just a fitness event, it’s a celebration of sound, movement, and community. Whether you’re coming to sweat, dance, or simply soak in the vibes, one thing’s certain: this year’s VerveLife will be a spectacle to remember.

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This partnership from a lifestyle activation perspective further consolidates Verve’s evolving partnership with the Google Ecosystem, premised on a common goal of facilitating meaningful and rewarding consumer experiences that complement the aspirations of the Verve Life target audience towards healthier and more fulfilling lifestyles.

Launched eight (8) years ago, VerveLife has become Verve’s flagship lifestyle and active consumer engagement initiative, revolutionizing fitness and wellness in Nigeria and beyond, while promoting a healthy lifestyle among Verve’s cardholders and fitness enthusiasts.

Attracting over 14,000 participants annually across West and East Africa, The VerveLife movement has progressively grown into one of the continent’s most significant fitness platforms, featuring high-intensity workout sessions, dance routines, and fitness challenges led by expert instructors, culminating in a spectacular after party designed for fitness enthusiasts to unwind following the invigorating wellness sessions.

Cherry Eromosele, Executive Vice President, Marketing and Communications, Interswitch Group, expressed her optimism about the extension of Verve’s relationship with Google Pay into this strategic  partnership to raise the bar on Verve Life in its 8t edition:

“We are thoroughly thrilled to take VerveLife to new heights this year, building on the success of our previous editions. Our latest collaboration on the lifestyle front with Google Play points to unwavering commitment to delivering exceptional experiences that resonate deeply with fitness enthusiasts across Africa.

This partnership not only enhances the quality of the events; it will also enrich the overall experience for our participants. With the value that Google brings on board, our Verve Life 8.0 participants should certainly look forward to exhilarating experiences, come November 1^st, 2025, including exclusive complimentary merchandise and exciting rewards and incentives, courtesy Verve and Google Play. We are always excited to see our community come together annually, united by a shared passion for fitness and wellness.” Eromosele said.

Two years ago, in July 2023, Verve, the 1st and currently the largest domestic payment cards scheme out of Africa partnered with Google, to enable Nigerians to make purchases on key Google Platforms such as on the Google Playstore and YouTube with ease, thereby strengthening the digital ecosystem in Nigeria.

As a result, any Nigerian with an Android device and a Verve card now has a streamlined method for making purchases on the Google Play Store, as well as on YouTube.

Commenting on Google Play’s partnership with Verve, Anthea Crawford, head of retail and payment partnerships at Google Play, opined that the development simplifies the payment process for Google Play Store apps and services but also contributes significantly to a more inclusive digital environment for Nigerians.

For 2025, the VerveLife fitness train will travel across Nigeria stopping in cities such as Enugu, Ibadan and Abuja on August 30, September 13, and September 27, 2025, respectively before returning to Lagos for the highly anticipated grand finale in November.

It will also make a stop at Uganda (Kampala) for the 2^nd time and Kenya (Nairobi) for the 3^rd time, before culminating in an exciting grand finale for the ultimate fitness extravaganza.

The grand finale and after-party will be held on Saturday, November 1, 2025, at the prestigious and expansive Eko Convention Center in Victoria Island, Lagos.

As Verve continues to make good its commitment to championing fitness and wellness across Africa, fitness enthusiasts across Nigeria, Kenya and Uganda can look forward to yet another exciting edition of Africa’s biggest fitness party, VerveLife 8.0 themed ‘’Elev8’’.

Click here for details on how to participate.

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