This collaboration unites Infobip’s carrier-grade global messaging with Microsoft’s communications platform, empowering organisations to deliver secure, high-quality, and compliant messages worldwide.

As enterprises face increasing complexity in customer engagement, SMS remains a trusted and vital channel, particularly for critical communications such as authentication, real-time alerts, and notifications.

With the new Infobip Messaging Connect integration, businesses can now leverage Infobip’s global carrier connectivity, compliance expertise, and technical support, directly within Azure Communication Services.

The unified platform offers streamlined carrier management through APIs, regulatory compliance, and international SMS delivery, improving operational efficiency and message delivery rates.

Businesses also benefit from real-time analytics and end-to-end support for high-priority interactions, helping them keep customers informed, engaged, and connected at every step.

Veselin Vuković, chief alliances officer at Infobip, said:

“Integrating Infobip’s SMS channels through the Messaging Connect Integration underscores our commitment to empowering cloud platforms with truly global, reliable, and high-quality communication capabilities. In today’s era of AI and automation, we are not only connecting businesses and customers, but we are also enabling conversations that drive impact.”

Diego Basantes, senior product manager for Messaging Connect at Microsoft, said:

“This new integration between Microsoft Azure Communication Services and Infobip marks a step forward for the next generation of cloud-based customer engagement solutions. We are creating new opportunities for businesses to connect with customers in simpler ways, helping them deliver seamless interactions.”

Infobip is a partner of Microsoft, building on a history of collaboration in cloud-based communication services.

This launch enables further feature and channel integrations between Infobip and Azure.

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The integration enables businesses and brands using Oracle Responsys Campaign Management to offer consumers rich conversational experiences and AI-driven chatbot services that enhance loyalty and boost sales.

As consumers seek a deeper connection with brands, rich conversational messaging channels such as chat apps and RCS are growing.

For instance, some 4.9 billion business messaging users worldwide use rich messaging, 2.8 billion use WhatsApp, and 1.5 billion use RCS, according to Mobilesquared.

However, to seize the opportunities of such channels, businesses need innovative services such as conversational AI and chatbots to provide tailored and conversational experiences for customers.

Businesses and brands using Oracle Responsys Campaign Management can now create conversational experiences and use intelligent chatbots to drive engagement through Oracle’s integration of Infobip’s channels like chat apps, social media messaging, RCS, and its chatbot-building platform.

Infobip’s AI and GenAI chatbot-building platform Answers helps firms automate customer support and conversational marketing, facilitating smooth interactions throughout the customer journey while also helping reduce costs.

With an unmatched portfolio of telecom partners globally, Infobip’s omnichannel solutions ensure messages are safely and securely delivered to customers anywhere.

Oracle Responsys Campaign Management is a cross-channel campaign management platform that delivers advanced intelligence at scale so firms can create personalized messages based on customers’ and prospects’ individual interests and preferences. It enables brands to build contextually relevant digital marketing campaigns for all consumers.

This is what Stephen Streich, group vice president of Oracle Fusion Cloud Marketing, has to say:

“Oracle delivers leading customer experience solutions that help organizations use data more intelligently to enhance engagement. Now, Oracle Responsys Campaign Management customers can integrate with Infobip’s omnichannel solutions and intelligent chatbot-building platform to create compelling conversational campaigns that drive loyalty.”

Veselin Vukovic, VP of Strategic Partnerships at Infobip, said:

“Infobip is already an Oracle Independent Software Vendor Partner with access to Oracle Integration Cloud, and this new addition further enhances our partnership with the global software company.”

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Through this partnership Infobip will now be part of the MoEngage Catalyst Partner Program that aims at helping brands scale at speed.

Infobip’s extensive global reach, spanning 75+ offices across six continents, connecting 7 billion mobile devices through 800+ telecom networks, and 42 Data Centers will empower MoEngage to facilitate easy cross-border interactions among customers and partners.

Furthermore, MoEngage gains the capability to seamlessly integrate direct customer access across multiple channels, thereby reducing operational loads and enhancing overall communication experience significantly.

By combining the proficiencies, Infobip and MoEngage will enable brands to offer customer engagement on popular messaging channels like RCS, SMS, and WhatsApp. Also, businesses can utilise the combined domain expertise and technological prowess of Infobip and MoEngage to create communication solutions tailored to industry-specific needs.

“At MoEngage, we pride ourselves on empowering consumer brands to drive truly omnichannel experiences tailored to end-user preferences. By onboarding Infobip to our growing partner ecosystem, we hope to provide our customers with a seamless and unified offering that cuts across channels like WhatsApp, SMS, and RCS, among others. Infobip’s expertise in building connected experiences combined with MoEngage’s advanced analytics, AI-powered campaign optimization, and hyper-personalization abilities will enable brands to provide seamless, conversational experiences that drive ROI impact. We are really excited about this partnership and the potential it has in creating memorable brand experiences that keep consumers coming back for more,”said Raviteja Dodda, Founder & CEO at MoEngage Inc.

Veselin Vuković, VP of Strategic Alliances & Partnerships at Infobip, said:

“Our vision is to be one communication platform that will be in the center of interactions between enterprises and their clients. Our partnership with MoEngage is a perfect combination of tools that help enterprises today to understand their customers, and as a result, engage them in a personalized way. This leads to customer satisfaction, and as an outcome, to loyalty.”

Veselin added: “By combining our cutting-edge CPaaS offerings with MoEngage’ s insights-led customer engagement platform, we are set to deliver a comprehensive solution that unifies communications across diverse channels, seamlessly integrating SMS, WhatsApp, RCS and other communication channels, to provide a personalized omnichannel experience. This partnership underscores our commitment to providing businesses with innovative tools to create stronger connections, drive hyper-personalized and meaningful engagement with their customers, apart from reinforcing how Infobip is paving its path of becoming one communications platform for all platforms.”

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Since the program was introduced, it has traditionally helped partners and their customers transform business opportunities at scale by connecting them to powerful communications solutions and expertise.

Leveraging Infobip’s global network of 700+ direct operator connections, spanning 200+ countries, Infobip partners are offered the opportunity to tap into a customer engagement and service market projected to reach a combined value in excess of $25bn by 2025, according to CCaaS market value Avant Research July 2021 – CPaaS market value Juniper Research, Sept 2021.

Infobip’s Partner Connect Program typically offered a dedicated partner development manager, access to relevant tools, and support teams to maximize your partnership journey – from integration, business planning, and identifying opportunities to approaching clients and implementing use cases.

However, using feedback from the ecosystem, Infobip was motivated to revamp the program with elements designed to accelerate the market potential via partnerships on the world’s most connected cloud communication platform in order to be ready to scale every opportunity.

Central to Infobip’s improved Partner Connect Program is its emphasis on personalized and in-person engagement via partner managers as well as digital engagement via Infobip’s new Partner Relationship Management model.

In effect, it offers a personal relationship wrapped in a digital experience.

The program tracks for the types of organizations who want to partner – including Systems Integrators, VARs, BPOs and Consultants, Marketing and Digital agencies, ISVs and custom software developers.

It means that on top of enabling partners to sell, service and build on Infobip solutions, Partner Connect now caters for Systems integrators and Consultants who want to sell its cloud communications and create their own service wraps, ISVs who want to integrate Infobip’s omnichannel products into their solutions in order to give their customer more choices and monetize the result.

Similarly, it accounts for VARs who want to sell omnichannel solutions and services, BPOs who want to build customer engagement into their service offering as well as digital agencies who want to ensure their customers’ brands are the most connected via their campaigns and customer engagement efforts.

Veselin Vuković, VP Strategic Partnerships at Infobip explains: “Creating connected customer experiences is at the heart of what we do, and central to partners’ clients’ digital transformation. Our Partner Program allows them to leverage our global experience, connectivity, communication solutions, and industry expertise to create innovative client solutions that drive business growth.”

Partner programs are popular business strategies that vendors can use to grow their sales footprint and diversify their network of users.

Not only can they bring in revenue, but they can also be important links between vendors and customers.

Similar to a company’s advisors or collaborators, partners can be crucial to the overall success of a business. Their impact on sales, market share, innovation, and even brand recognition can be huge.

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