9mobile, Nigeria’s innovative and customer-friendly telecommunications company, affirmed that its business is on the path of a resurgence following the enormous investments into its network operations and a strong commitment by the board and management to aggressively reclaim market share.

This assertion was made at its annual Channel Partners Conference which held recently at the Marriott Hotel Ikeja, Lagos.

Speaking on the theme, “Re-engage to Succeed”, Juergen Peschel, the Chief Executive Officer of 9mobile, said, “9mobile is on the path of resurgence. We are taking back lost territories in the market and forging ahead to reclaim our innovative position and industry leadership”.

Peschel appreciated the presence and business commitment of the channel partners while emphasizing the significance of the brand’s renaissance, which he said is hinged on sustained stakeholder relations.

Thank you very much for joining us on this special day. You have been with us through thick and thin; we are in this together, and I particularly thank you all for supporting 9mobile throughout the years. The years ahead are promising when you consider the level of expansion we are embarking on. We look forward to constantly interfacing with you, supporting you in various ways, enhancing our network, and making our relationships competitive”.

– Peschel

He highlighted the business plans for the partners and revealed that 9mobile had invested over N70 Billion for its ongoing network modernization.

He further informed them of the addition of 600 New Sites, equipped with 4G LTE facilities for enhanced operations and market competitiveness, being deployed alongside new broadband services to enlarge its fibre network across some Nigerian cities, amongst other technical, digital, and organizational upgrade to demonstrate 9mobile’s core values of Innovation, Quality of Service, and Customer-centricity. 

Also speaking at the Channel Partner Conference, Victor Nwaobia, Chief Sales Officer at 9mobile, emphasized the impact of the unique relationship 9mobile has enjoyed with its committed channel partners and said that this has aided in driving the company’s growth over the years.

“That we have sustained or retained almost 75% of our channel partners over the years is a massive testament to your love and commitment for our business which is in its fifteenth year and going strong”, he enthused.

On their part, the channel partners also expressed their delight and belief in the brand’s renaissance. One of them, Jude Ukachukwu of TIG Communications, expressed trust in the network, saying, “I have been with 9mobile since inception. They’ve been quite supportive; they’ve done their very best. At some point, they pushed through and moved from the position of a new entrant and struggled and climbed steadily, and they did very well. The truth is that they have treated us well, and we are happy to work with them”.

In his new role, Nwaobia will be part of the Executive management team and will be responsible for driving the company’s sales strategies, initiatives, and objectives across the Consumer Sales Channels, Enterprise Business, and Retail Experience.

The Nigerian Telecommunications industry is witnessing massive network expansions, and 9mobile is expanding its capacity and capabilities to offer its customers advanced end-to-end products, services, and solutions.

Through his experience and expertise, Victor Nwaobia will support 9mobile’s efforts to build meaningful customer connections and unlock the next phase of technology solutions for transformation and future growth.

Nwaobia, a sales and marketing strategist, has rich experience in commercial functions with expertise in telecommunications, FMCG, pharmaceuticals, gaming, sports betting, and general consulting.

He is passionate about driving business growth and enhancing business operations and revenue through initiating and implementing strategic marketing and sales initiatives.

Commenting on the appointment, 9mobile’s Chief Executive Officer, Juergen Peschel, said, “9mobile is one of the industry’s leading service providers, delivering innovative communication solutions for our customers to fulfil their personal and business objectives.

Nwaobia is a strategic sales leader with a proven track record of building and motivating high-performing sales & partner teams. His rich experience and expertise in sales strategy, new business development, customer advocacy, and in-depth execution will play a key role in establishing us as a telecommunications solution leader”.

“Victor spent a long time in the commercial units of 9mobile, spanning over 10 years before leaving to pursue other businesses. We are excited to have him back to deplore his wealth of business experience and legacy knowledge of our business in driving our consumer Sales and Services teams”, Peschel concluded.

Speaking on his appointment, Victor Nwaobia said, “9mobile is well positioned and has the potential to drive the next generation digital transformation with its unique and innovative service offerings. I look forward to working with the team in unlocking the unique potentials and building upon the team’s success to create value for our customers and deliver on our purpose of transforming lives through digital networks via our products and services.”

The new Chief Sales Officer, who holds a bachelor’s degree in pharmacy from the University of Nigeria, Nsukka, and a Master of Business Administration in Marketing from Enugu State University of Science and Technology, has over 22 years of experience.