From February 20 to 23, 2025, the Accra International Conference Centre welcomed over 4000 participants from across the Sub-Saharan Africa region to experience four days of empowerment, networking, and innovation.

The convention spotlighted QNET’s exclusive product offerings, which provide immersive entrepreneurship training and contribute significantly to Ghana’s tourism and economic growth. V-Africa 2025 showcased Ghana as a hub for entrepreneurial excellence.

Trevor Kuna, chief marketing officer for QNET, expressed his enthusiasm over V-Africa 2025:

“Hosting V-Africa 2025 in Ghana is a testament to our commitment to supporting entrepreneurs in Africa. This event isn’t just about showcasing our brand—it’s about empowering individuals to achieve their dreams while contributing meaningfully to local economies. We look forward to welcoming media representatives to witness QNET’s transformative impact firsthand.”

Empowering Entrepreneurs, Celebrating Culture

The itinerary for V-Africa 2025 included product workshops, dynamic training sessions on business building and entrepreneurship, and an exhibition featuring QNET’s signature product brands, such as HomePure range of home care products, Amezcua’s wellness range, Swiss watch brand Bernhard H. Mayer’s new Collection, and more.

Attendees gained invaluable insights into QNET’s ethos of wellness, sustainability, and entrepreneurship, setting the stage for lasting business growth.

Biram Fall, QNET’s regional general manager for sub-Saharan Africa, elaborated on the event’s local significance:

“V-Africa 2025 will leave a lasting legacy by empowering Ghanaian entrepreneurs and supporting Ghana’s tourism industry. This is more than a business convention—it’s a platform for connection, growth, and transformation.”

QNET V-Africa 2025: Driving Tourism and Economic Growth

As one of the largest events of its kind in Ghana, V-Africa 2025 attracted participants from 25 countries, providing a boost to the local hospitality, transportation, and tourism sectors.

QNET’s commitment to Ghana includes partnering with local stakeholders to ensure the event delivers long-term benefits to the community.

Upholding the push for both entrepreneurship and wellness in Nigeria, QNet has once again hosted a product exhibition in Lagos, with upgrades and additions aimed at achieving its goal across Africa. 

The event, held at the TransBlue office, kicked off with a keynote address by Theodocia Naana Quartey, senior legal counsel for sub-Saharan Africa at QNet. 

“Our innovative business model combines direct selling and eCommerce to cater to a large group of customers, offering individual entrepreneurial opportunities to achieve financial independence. 

As a product-oriented company, we design our products to enhance lives and promote overall well-being. These products are available to purchase through our eCommerce website. QNet’s direct business model has empowered millions of people in over 100 countries, providing opportunities for Enterprise Development and financial independence.”

The exhibition showcased QNet’s cutting-edge wellness products, such as the Amezcua Bio Light 3, a device that utilises biophoton therapy to improve mood, reduce inflammation, and aid in detoxification and wound healing, and the Bio Disc 3, which restructures water molecules to align with the body’s energy, promoting better hydration and cellular energisation. 

The exhibition also revealed the Chi Pendant 4, a wearable device designed to neutralise harmful electromagnetic fields (EMF) from modern devices, thereby enhancing focus, energy levels, and overall well-being. 

Added to this was the Physio Radiance skincare line including the Face Serum and Eye Socket Serum, all certified by Nigeria’s National Agency for Food and Drugs Administration for their global quality. 

QNET also showcased the HomePure Nova, a state-of-the-art water filtration system designed to provide safe and clean drinking water by removing harmful contaminants. 

The HomePure Nova is certified by independent global authorities, such as the European Centre for Allergy Research Foundation, ensuring it meets the highest standards of quality and safety.

These products, along with QNET’s Edge Plus toothpaste and other wellness offerings, reiterate the company’s resilience to combining advanced technology with everyday wellness, empowering individuals to lead healthier and more balanced lives.

QNet’s partnership with Transblue Nigeria Limited, established in April 2022, has been fundamental in expanding its reach in the Nigerian market. 

Akeem Ajisafe, founder and managing director of Transblue, spoke on the successes of this partnership, “Our partnership with QNet has been key in connecting Nigeria to QNet’s global network while empowering our youth.” 

The collaboration has also helped in fighting against fraudulent activities in the direct selling industry, with initiatives like the “Say No” campaign, which raises awareness about the dangers of fraudulent job offers and human trafficking.

Established in 1998 in Hong Kong, QNet operates in over 25 countries, with a strong presence in Africa, including key markets like Nigeria, South Africa, and Ghana. The company’s mission is to empower individuals through entrepreneurship, offering unique products and opportunities that promote health, wellness, and financial independence.

QNet’s direct selling business model stands out due to its focus on e-commerce, allowing individuals to promote and sell products through word-of-mouth marketing. 

This model eliminates the need for middlemen, connecting the manufacturer directly to the consumer. “QNet is unique from other direct selling businesses in that it is purely online, so you will not find a QNet independent representative stocking up products to resell,” explained Naana Quartey. 

This approach has enabled QNet to maintain a streamlined process, where products are shipped directly from the source to the consumer, ensuring authenticity and quality.

QNet’s focus on Nigeria goes beyond business; it includes social impact initiatives aimed at empowering the youth and disadvantaged communities. 

Through its RYTHM Foundation (Raise Yourself to Help Mankind), QNet has launched programs like FinGreen, a financial literacy initiative that has educated over 1,300 young people on financial independence and avoiding job scams.

“We are committed to raising ourselves to help mankind, and whatever it takes to help the Nigerian market, we will do it,” she said, highlighting the company’s dedication to social responsibility.

QNet aims to make a lasting positive impact on the communities it serves. “We are proud of all our achievements as partners and look forward to achieving more in the coming months and years in Nigeria,” Ajisafe said.