At the heart of QNET’s mission is the belief that quality nutrition is the foundation for a healthier future.

This year, the company underscores the vital role of dietary supplements in improving overall well-being, particularly for communities facing limited access to essential nutrients.

With global malnutrition affecting nearly 1 in 5 adults, as highlighted by a recent WHO report, the need for effective nutritional supplements has never been more critical. QNET’s diverse range of products is designed to address this gap by providing essential vitamins, minerals, and nutrients that are often missing from regular diets. These supplements are particularly crucial for vulnerable populations, including children and the elderly, who face heightened risks of health complications due to poor nutrition. (Chapter_1_2021_Global_Nutrition_Report.pdf (globalnutritionreport.org)

In Nigeria, the malnutrition crisis is severe, with 32 percent of children under five suffering from stunted growth. QNET’s innovative approach to nutrition aims to tackle such challenges by delivering products that bridge dietary gaps and support overall health. The company’s dedication to health equity ensures that everyone, regardless of location or economic status, has access to high-quality, nutrient-rich supplements. (RAM3 COAR.rdl (unicef.org)

“QNET’s mission is simple yet profound: to provide holistic nutrition solutions that empower people to live healthier lives,” said Biram Fall, Regional General Manager for QNET Sub-Saharan Africa. “Our focus on quality ingredients, advanced research, and collaboration with leading health experts ensures that our products are both effective and accessible. Every person deserves the right to quality nutrition.”

Among QNET’s standout offerings is EDG3 PLUS, a supplement packed with powerful ingredients like water-soluble turmeric, an amino acid blend, and vitamin D3, all formulated to support digestion, enhance nutrient absorption, and boost immunity.

As World Food Day highlights the importance of the “Right to Food for a Better Life and a Better Future,” QNET continues its mission to foster global wellness by encouraging informed nutritional choices. Through its innovative products, QNET empowers individuals to take control of their health and contribute to a more sustainable and healthy future.

It brings families together. It defines cultures. In recognition of the influence food has in all of our lives, in 1979 on October 16 people in over 150 countries started a movement to celebrate World Food Day – to raise awareness of food security issues and strengthen solidarity in the fight against hunger. 

This year due to the continuous global warming issues and the war in Ukraine, security of supply chains have been put under threat and the prices on food commodities have risen at an unprecedented rate (World Bank, 2022).

We can see it through Search too: in the Middle East and in African countries people are particularly worried about the effects of the food crisis. In 2022 the search interest for terms  in the food vertical like “cooking oil” (+122%) and “maize flour” (+100%) grew in Kenya  and “oil prices” (+162%) in South Africa.

While Egyptians were concerned about prices of tomatoes (+125%), milk (+82%) and coffee (+82%), users in the United Arab Emirates, hosting a large number of expats, searched for prices on cooking oil, onions and sugar in their home country. 

The range of food-related concerns, addressed by the tech community – Google included – spans today from improvements across the whole agro ecosystem to choosing more sustainable dishes by consumers. 

In July 2022 we commissioned research that studies how food companies can feed over 7 billion people while managing uncertainty and complexity of the modern world.

It is clear that food and agriculture companies need solutions throughout the whole farm- to -table journey to help them make food production more efficient; adapt to shifting trends in consumer diets and how/where they buy their food; build in flexibility and resilience in an increasingly unpredictable world of weather events, trade restrictions, even wars and do all of this while reducing the environmental impact across the agri-food value chains.

The food and agricultural companies that succeed are the ones that improve their business predictions and decision-making through connecting their internal data with external trend data.  

As Gulf countries are disproportionately impacted by the adverse effects of climate change, Google started supporting the Saudi government to help them address environmental, water and agricultural challenges resulting from climate change and using artificial intelligence. 

Embracing technological opportunities, startups from Africa such as OKO, provide insurance to smallholder farmers helping them to become more resilient in the face of weather vagaries, providing access to loans and even creating jobs for youngsters.

Google invested in this and other start-ups in the region, working toward reaching the Sustainable Goal of the UN. Moreover, earlier this week Google Cloud announced its collaboration with Kenyan Twiga Foods, an e-commerce platform which connects farmers directly with vendors to bring high quality, locally harvested fresh produce to people every day—increasing accessibility to food items in Kenya.

With the recently announced intent to establish new Google Cloud regions in South Africa, Qatar and Saudi Arabia, we hope to help more businesses build use cases for technology in food production in the future. 

So whether you are an individual in UAE, a small farmer in Uganda or a large government institution in Saudi, it is your choice and opportunity to make a proportional impact – today!