Yudala – Tech | Business | Economy https://techeconomy.ng Tech | Business | Economy Sat, 21 Feb 2026 21:35:26 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://techeconomy.ng/wp-content/uploads/2025/06/cropped-256Px-32x32.png Yudala – Tech | Business | Economy https://techeconomy.ng 32 32 The Architect of Africa’s Digital Renaissance: Leo Stan Ekeh at 70 and the Audacity of Zinox Spirit https://techeconomy.ng/the-architect-of-africas-digital-renaissance-leo-stan-ekeh-at-70-and-the-audacity-of-zinox-spirit/ https://techeconomy.ng/the-architect-of-africas-digital-renaissance-leo-stan-ekeh-at-70-and-the-audacity-of-zinox-spirit/#respond Sat, 21 Feb 2026 23:10:37 +0000 https://techeconomy.ng/?p=176617 When the history of Africa’s transition from the analogue age to the Fourth Industrial Revolution is written, the preface will undoubtedly belong to a man who saw the future when Nigeria was still grappling with the basics of the present.

Today, Sunday, February 22, 2026, Chief Leonard Stanley Nnamdi Ekeh, famously known as Leo Stan Ekeh, has hit the milestone of 70 years.

For those of us in the media who have occupied front-row seats to the evolution of the Nigerian tech ecosystem, this isn’t just a birthday; it is a celebration of institutional resilience.

In a country where the average lifespan of a business rarely outlives its founder’s initial capital, Leo Stan Ekeh has built a multi-vertical empire that has survived military decrees, currency devaluations, and global recessions.

The Genesis: Birthing a First in a Sceptical Nation

Long before Techbro became a buzzword in the ecosystem, Leo Stan was pioneering desktop publishing and computer graphics in Nigeria through Task Systems Ltd in the late 80s. However, his magnum opus arrived in 2001 with the launch of Zinox Technologies.

Zinox Future Visions logo | ViaTech Paris 2025 | KongaCares

At the time, the Nigerian market was flooded with foreign brands, IBM, HP, and Compaq. The idea of an indigenous computer was met with profound skepticism.

Yet, Leo Stan didn’t just launch a brand; he secured the first-ever WHQL (Windows Hardware Quality Labs) certification for an African hardware brand.

By October 2001, Zinox became the first internationally certified branded computer in Sub-Saharan Africa. This wasn’t mere vanity. It was an act of economic patriotism.

He understood that for Africa to be truly competitive, it could not remain a perpetual consumer of foreign hardware. He democratized technology by making high-end computing affordable and, more importantly, tropicalized for the Nigerian power environment.

TD Africa “Celebrating You” Awards Night | Chioma Ekeh
Chioma Ekeh, TD Africa’s CEO

The Digital Sovereign: Rescuing the Nigerian State

Perhaps the most underrated aspect of Chief Ekeh’s career is his role as a National Tech First Responder. When the Nigerian government faced existential crises in data and democracy, they turned to the Zinox Group.

First, between 2006 and 2011when the Independent National Electoral Commission (INEC) needed to transition to a digital voters’ register, the international community was skeptical of Nigeria’s capacity. Under Ekeh’s leadership, Zinox deployed thousands of Direct Data Capture (DDC) machines in record time, creating the foundation for Nigeria’s modern electoral integrity.

Secondly, the National Population Commission (NPC) around 2023 relied on the Zinox Group for the supply of high-end personal digital assistants (PDAs) and technical support for Nigeria’s first-ever digital census.

Ekeh proved that indigenous companies could handle Sovereign Tech with more precision and less cost than foreign contractors.

Acquisitions and the Konga Masterstroke

Leo Stan Ekeh is a predator in the boardroom, but one who hunts for the sake of survival and synergy. One of the most significant events in African e-commerce history was the 2018 acquisition of Konga by the Zinox Group.

Konga | Berekete | Konga All in All Everything ×2

At the time, Konga, a venture-backed pioneer, was bleeding cash and facing an uncertain future. Ekeh, through his son Nnamdi Ekeh, further proving his mettle in succession planning, merged the logistics of Yudala with the digital infrastructure of Konga.

Today, Konga is not just an e-commerce site; it is a logistics powerhouse (K-Express), a fintech player (KongaPay), and a health-tech provider (Konga Health).

This acquisition silenced critics who believed that Nigerian-led e-commerce was a death trap for capital.

He applied the TD Africa (Technology Distributions) philosophy, the largest technology distribution sub-structure in Sub-Saharan Africa, to e-commerce, ensuring that the last mile was no longer a hurdle but a competitive advantage. Today, TD Africa is present in 43 African countries and counting!

My personal Experience with Chief Leo Stan Ekeh

At the turn of 2018, I received an unexpected call from a respected industry leader informing me that I was required at the headquarters of Zinox Group. As a journalist, my instinct was naturally tilted toward breaking a major story. The possibility of an exclusive scoop was all that occupied my mind as I made my way there.

However, upon arrival, I quickly realized that the invitation was not about a news lead. Instead, it was an impromptu interview for the position of Communications Officer at Zinox Group.

Events unfolded rapidly. Within a short time, I found myself standing before the Chairman. Seated in his office was none other than veteran journalist Ray Ekpu, a figure I had long admired in the media industry. The moment felt surreal.

The Chairman’s first question was direct:

“I understand you are reporting for a leading industry news platform. Which one?”

I replied confidently that I was with Nigeria CommunicationsWeek.

He responded firmly, “No.”

For a brief moment, I was taken aback. Sensing my unease, he added with a reassuring smile, “I cannot kill my baby.” He went on to explain that my publisher, Mr. Ken Nwogbo, was a valued associate and friend. He would not undermine that relationship by attempting to poach one of his key team members.

That encounter left a lasting impression on me.

At Nigeria CommunicationsWeek, I had poured myself fully into the brand, championing its vision and contributing passionately to its growth. To this day, I remain proud of that association.

Yet beyond the unexpected career twist, I took away deeper lessons from the Chairman’s disposition, lessons in loyalty, professional ethics, and the importance of long-standing relationships in business. It was a defining moment that reshaped my understanding of leadership: that true leaders value integrity above immediate gain and protect relationships even when opportunity beckons.

In hindsight, what began as a presumed quest for a scoop became instead a masterclass in character.

The Survivor: The Cat with Nine Lives

Again, I felt that character disposition of Chairman while he faced what he termed ‘Corporate Blackmail’ orchestrated by Benjamin Joseph of Citadel Oracle Concepts Ltd, an Enugu indigene based in Ibadan.

While the battled lasted for over 11 years, chairman never felt uneasy each time we have media chat with him. I would throw up questions in that direction. He maintained that what he faced was persecution and not prosecution. (See more here)

Suffice to say, chairman’s journey to 70 has not been a walk through a silicon valley of roses. Chief Ekeh is the proverbial cat with nine lives. He has fought legal and reputational battles that would have buried a man of lesser conviction.

While peers in the industry kissed the dust during regulatory crackdowns or hostile takeovers, Ekeh stood.

His survival isn’t just luck; it is a combination of meticulous corporate governance and a deep-seated spirit of worship. Many who work close to him know him as a man of profound faith, a worshipper of God who credits his boardroom victories to divine strategy rather than just human intellect.

Democratizing Africa’s Tech Future

Today, TD Africa stands as a household name, representing global giants like Microsoft, HP, Cisco, and Dell across the continent. By building a distribution network that spans the hinterlands, Ekeh didn’t just sell boxes; he built the nervous system of the African digital economy.

Statistics show that the Zinox Group has indirectly created over 100,000 jobs across the continent through its partner ecosystem.

His philanthropic arm, the Leo Stan Ekeh Foundation, has spent billions of Naira on scholarships and entrepreneurship grants, quietly building the next generation of Leos.

The Legacy at 70

As Chief Leo Stan Ekeh turns 70, he remains a Pan-African global citizen. He has proved that a boy from Imo State can dream in binary and build in bricks. He has shown that Indigenous does not mean Inferior.

He has seen the ups and downs of birthing ideas, some that flew instantly and others that required a decade of grit to mature. But through it all, he has remained consistent.

A Prayer for the Chairman: As you step into this platinum jubilee, may the Almighty God, whom you serve with such devotion, grant you renewed vigour. May your nine lives continue to be a shield against the arrows of the envious. We pray that your vision for a $1 trillion Nigerian economy, powered by the digital youth you have championed, becomes a reality in your lifetime. May your wisdom continue to be a lighthouse for the young entrepreneurs of Owerri, Lagos, Nairobi, and Johannesburg.

Happy 70th Birthday, Chief Leonard Stanley Nnamdi Ekeh. Africa is better because you dared to believe.

Fact Sheet for the Leo Stan Ekeh at 70 milestone:

  • Date of Birth: February 22, 1956.

  • Key Establishment: Zinox Technologies now Group (2001).

  • Major Acquisition: Konga (2018).

  • Distribution Powerhouse: TD Africa (Sub-Saharan Africa’s largest distributor).

  • Philanthropy: Leo Stan Ekeh Foundation.

  • National Honors: Officer of the Order of the Federal Republic (OFR).

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Jumia Food exit: How Much Longer can Jumia Hold Out in Nigeria? https://techeconomy.ng/jumia-food-exit-how-much-longer-can-jumia-hold-out-in-nigeria/ https://techeconomy.ng/jumia-food-exit-how-much-longer-can-jumia-hold-out-in-nigeria/#comments Tue, 09 Jan 2024 10:05:06 +0000 https://techeconomy.ng/?p=122164 Ecommerce, despite its potential as a goldmine, remains one of the most challenging business sectors in Nigeria and indeed, the African continent.

The obstacles that lie in the path of businesses intent on cracking e-commerce on the continent are well-documented, among which infrastructural deficiencies, logistical hiccups, skepticism for online shopping and predilection for offline retail, slow adoption of digital payment, among others, figure prominently.

Nevertheless, Africa is widely regarded by experts as the next frontier for bullish e-commerce growth.

Compelling insights from recent research by the International Trade Administration (ITA) shows that Africa represents a smart gamble for interested investors looking to reap the benefits of the wave of growth in e-commerce on the continent.

Titled – The Rise of eCommerce in Africa – the study bets on the exponential boost in mobile technology that is expected to jumpstart e-commerce from its current middling status to a multi-trillion-dollar industry in the coming years.

“The logic of growth on this area is pretty much based on technology jumps that do occur within Africa because of historically missing economic infrastructure, such as banks, telecom landlines, etc. Africa is forecast to surpass half a billion ecommerce users by 2025, which will have shown a steady 17% compound annual growth rate (CAGR) of online consumers for the market,’’ the study boldly asserts.

Specifically, the research shows that Africa currently leads the world in mobile device web traffic generation, with 69% of its total web traffic consisting of mobile internet users as of 2021. Further, the continent is forecast to be almost exclusively mobile-based market by 2040.

Continuing, the study notes that:

‘‘Compared to other regions, as of 2021 the African continent leads mobile internet usage a full 13% above the global average, and almost 5% more mobile usage than Asian region markets. This should indicate a “mobile-first” approach to any business looking to sell online to the various African markets.’’

The foregoing is backed up by a 2017 Accenture Digital Consumer Survey which discovered that in countries such as South Africa, smartphone acquisition increased from 52% in 2016 and 63% in 2017. Some of the more technologically advanced nations like Kenya and Nigeria boast a smartphone uptake of more than 44% and 30% respectively.

Across the continent, the number of smartphone users saw a nearly two-fold increase, reaching more than 226 million.

This spike in smartphone penetration, the survey submits, is steering a digital revolution on the continent, exposing users to the endless opportunities the internet provides, top of which is e-commerce.

Considering these lofty assumptions, it therefore came as a huge shock when Jumia, a multinational African-focused ecommerce company disclosed that it will shut down Jumia Food, its food delivery business in Nigeria, Kenya, Morocco, Ivory Coast, Tunisia, Uganda, and Algeria by the end of 2023 in a new round of cost-cutting.

Jumia CEO, Francis Dufay told Reuters that the food delivery segment has challenging unit economics and big losses, while also attributing the closure of Jumia Food to increasing competition and unsustainable cost of operations.

“There is downward pressure on the commissions that we make and upward pressure on marketing costs because everyone is fighting for customers,’’ Dufay had stated.

The Jumia Food debacle represents another signpost in a seeming never-ending list of missteps and abrupt exits by the management of Jumia since it set up shop in Africa.

Jumia Food delivery
Jumia Food delivery

This includes the offloading of Jumia Travel, its hotel and flight services vertical in 2019 to a rival brand, Travelstart – a move which came a few weeks after the shutdown of its eCommerce businesses in Tanzania and Cameroon and laying off staff in Kenya.

Founded as Jovago in 2013, the hotels and flights marketplace became Jumia Travel after it rebranded in 2016. Earlier in 2017, the company had sold off Jumia House, its real estate subsidiary to ToLet.com.ng, a property startup, after it failed to scale.

To start with, Jumia is a German-headquartered e-commerce platform, with its technology and product team based in Porto, Portugal, and until recently, its senior leadership operated out of Dubai in the United Arab Emirates (UAE).

Yet, it lays ambitious claims to becoming the African Amazon – a faulty dynamic worsened by a damaging identity crisis and the importation of business principles and strategies fit for the Western world and which the management expected to succeed in Africa, a developing continent with its myriad of teething challenges.

Indeed, several critics regard Jumia as an exploitative Western company that conveniently co-opted an African identity to extract as much value as possible and profit off the continent.

As one of the founding employees of Jumia, I had expressed reservations at the ease with which the early-stage founders of the company had been eased out of the business. Every business has its DNA which symbolizes the very essence, cornerstone or soul of the establishment.

This ideal is often reposed with the visionaries of the business and consolidated over time as the business scales. In the case of Jumia, what we had was a wannabe e-commerce behemoth with a major identity crisis. This foundational ambiguity would prove to be one of the catalysts that hurt the business in the long run.

At the height of the Jumia-Konga battle for the dominance of the Nigerian e-commerce sector when both brands launched in 2012, one thing was discernible: Jumia was often quick to arrogantly ridicule or thumb its nose at any innovation or strategy pioneered by a rival brand, even if it was a masterstroke, although the lessons of history showed that it may eventually ape the strategy when it realizes there is a market advantage therein.

Those early days of e-commerce, particularly in Nigeria where I was based at the time, was one full of hype and little substance as both giants embarked on a battle of attrition for the leadership position in Africa’s biggest market.

It took the coming of Yudala which was founded by a fresh-faced varsity graduate and backed by Nigeria’s biggest technology group to make both rival brands sit up and become more intentional about the substance of their hyped-up efforts (more on this later).

In early 2014, Konga pioneered the marketplace structure that is now a major staple of e-commerce on the continent. In its usual fashion, the management of Jumia derided it as a DOA (dead on arrival) strategy. However, it soon ate its words after advice from some of us in the business who saw how Konga was already stealing a march on us. Five months later, specifically in July 2014, Jumia followed suit with its own marketplace.

Then came the entry of Yudala – a landmark development that shook up the e-commerce market in Nigeria.

Led by Prince Nnamdi Ekeh who was 22 at the time and just fresh out of school, Yudala pioneered the composite e-commerce model with the fusion of online and offline – a futuristic piece of innovation that has now been adopted by other global players. Yudala’s emergence was a refreshing relief to the chokehold of Jumia and Konga.

The brand, though big on hype as its older rivals, matched its words with true substance.

In addition to rolling out eye-catching fuchsia-pink retail stores across major cities in Nigeria, Yudala took on big projects which expanded the scope of the industry.

One of these remarkable milestones was the first ever drone delivery in the e-commerce world – a feat which was achieved in 2015 and which predated any other similar efforts.

When in 2018, the management of Zinox, the technology conglomerate backing Yudala, acquired Konga from its previous owners, Naspers and AB Kinnevik, it was obvious to all interested parties that this was a development worth keeping an eye on.

In my own capacity, I had also advised the management of Jumia, especially considering the renowned capacity and decades of experience and success at the disposal of the new owners of Konga, to keep tabs on their strategy and follow suit or even explore partnerships, if that would guarantee a path to profitability.

The dust had barely settled on the monumental news of the acquisition when the management of Zinox announced an operational merger between Yudala and Konga. Although I had departed Nigeria, I followed with keen interest how the new owners subsequently rebranded the new entity that emerged from this operational merger, slowly transforming it into a dominant e-commerce force.

It is important here to state that while Jumia decided to double down on its poorly conceived pan-African expansion and an ill-advised IPO founded on shady figures and cooked books, Konga chose to continue consolidating its growing dominance in Nigeria:

  • KongaPay was repositioned and recalibrated, leading to its rating by Statista in 2021 as the leading provider of digital payment services for e-commerce transactions in Nigeria.
  • In 2019, the brand added Konga Travel to its list of growing subsidiaries. A technology-driven, revolutionary online travel booking agency, the new entrant gained prominence and market relevance within a short period of time.
  • From Kxpress, the management of Konga relaunched its delivery arm to Konga Logistics, expanding its fleet of vehicular assets and by extension, its capacity to not only handle Konga’s last mile deliveries but also cater to external customers.
  • Konga Health, a digital health care distribution subsidiary joined the fray in June 2021. Today, the brand boasts exclusive distribution agreements with global brands such as L’Oreal and Livful, among others.
  • Konga embarked on an expansion of its retail outlets and the set-up of massive warehousing facilities in regions across Nigeria, including what is arguably the biggest warehousing structure in Lagos located at Lekki

Amid all these major strides by its major rival, Jumia endured an embarrassing exposure of its IPO as a worthless sham by the popular US-based short-seller Citron, with its share price, which once traded as high as $60, now going for less than $4 today.

The stubborn insistence of management in not borrowing a leaf from the Konga copybook has also seen Jumia continuously lose ground in Nigeria and in other less buoyant African markets.

The current exit of Jumia Food leaves a sour taste in the mouth, particularly for those of us who number among ex-employees of this once-grand e-commerce pioneer. In addition to remaining unprofitable over the years, Jumia is still shipping huge losses, as high as $19 million in Q3 2023.

With its share price tumbling down by the day and investors now potentially hedging their bets on the brand, how much longer can Jumia keep its head floating above murky waters in Nigeria before calling it a day for its remaining core physical goods delivery segment and struggling payment service, Jumia Pay?

The jury is out on that.

[Featured Image Credit]

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