The event showcased an impressive lineup of ZTE’s latest mobile devices, including the ZTE V60 Design, Nubia Neo2, and Nubia Focus Pro.

These mobile phones, which sold out with a huge pre-order at the launch, are a new generation of lifestyle mobile phones delivered in anticipation of the AI disruption.

The launch was graced by the presence of prominent figures, with the Chairman of MTN Nigeria Communications Plc and former executive chairman of Nigeria Communications Commission, Dr. Ernest Ndukwe as chief guest of honour, and the founder and Chairman of TD Africa, Dr. Leo Stan Ekeh, leading the prestigious lineup of attendees.

CEOs in the tech and e-commerce sectors were in attendance.

The event garnered significant media attention, and major media houses led by Arise News captured it.

This widespread coverage underscored the importance of the launch and the potential it holds for the Nigerian mobile market.

In his opening remarks, Dr. Ernest Ndukwe, the chief guest of honour, praised the collaboration between ZTE and TD Africa. He highlighted the importance of continued innovation and transparency in the industry.

He congratulated TD Africa Distribution on its 25th anniversary and expressed his enthusiasm for the partnership.

He concluded by advocating for reduced mobile phone tariffs in Nigeria to enable wider accessibility.

Dr. Leo Stan Ekeh, a visionary in the African tech space, echoed Dr. Ndukwe’s enthusiasm, expressing his excitement about the future of this partnership.

He charged the partners of TD Africa to remain steadfast in the tech industry, poised for short-term growth and long-term profitability.

His words resonated deeply with the audience, emphasizing the collective responsibility to drive technological advancement and accessibility across Africa.

TD Africa, known for its strategic partnerships and commitment to excellence, has once again demonstrated why it is a leader in the tech distribution space.

TD partners with international companies, including well-known names in the sector like Apple, Microsoft, IBM, Cisco, Dell Technologies, HP and Starlink.

This event not only highlighted the strength of its partnership with ZTE but also reinforced its role as a catalyst for technological advancement in Nigeria.

The heart of the launch ceremony revolved around the unveiling of ZTE’s latest mobile range. Attendees were treated to a captivating presentation that showcased the distinct features and functionalities of the ZTE V60 Design, Nubia Neo2, and Nubia Focus Pro.

These devices, designed to cater to a wide range of needs for Nigerian users, offer exceptional performance, sleek designs, and cutting-edge technology. These mobile phones are designed for those who appreciate quality and style, and are yet pocket-friendly. The ZTE V60 Design, in particular, is anticipated to revolutionize the smartphone market with its state-of-the-art features and user-friendly interface.

The launch event was more than just a showcase of new products; it was a celebration of innovation, partnership, and the promise of a brighter technological future. Attendees were treated to a night of music, entertainment, and an exquisite dinner.

The event also featured a live raffle draw, where five lucky winners walked away with brand-new ZTE phones. The joy and excitement were palpable as the winners were announced, adding an extra layer of celebration to the evening.

Chioma Chimere, coordinating managing director of TD Africa, spoke about the importance of making advanced technology accessible to all.

According to her,

“This partnership between TD Africa and ZTE marks a new era in the mobile landscape of Africa. By leveraging TD Africa’s extensive distribution network and ZTE’s innovative technology, we are set to redefine the dynamics of the mobile industry, bringing unparalleled value and choice to our customers.”

In addition, Mrs. Chimere announced a special pre-order incentive. Partners who pre-ordered 200 ZTE devices at the launch would receive a free 32-inch Smart television. She emphasized TD Africa and ZTE’s commitment to fulfilling orders of any size, assuring partners and customers that TD will meet their needs regardless of the quantity.

Mr. Ding Deng Kerwin, CEO of ZTE Nigeria, unveiled the ZTE range and expressed his gratitude to TD Africa’s leadership and partners.

He emphasized the company’s commitment to innovation and customer satisfaction, stating that we must keep moving forward and let dreams connect with reality. He also highlighted ZTE’s commitment to delivering exceptional performance, sleek designs, and cutting-edge technology.

The launch concluded with a networking session that provided an excellent platform for industry leaders and tech enthusiasts to connect and discuss the future of mobile technology in Nigeria.

Guests departed with not only a deeper understanding of the ZTE Nubia product line but also with swag bags filled with gifts, solidifying a memorable experience.

The launch held at Providence Hotel Ikeja GRA, at the weekend, doubled as the official announcement of the strategic partnership between the two companies which is aimed to revolutionize the Nigerian smartphone market.

Speaking of the partnership, Mr. Taofeek Akinlolu, group head, Mobile Business for TD Africa, stated that ZTE’s dedication to innovation and commitment to development of topnotch mobile technology that empowers users, informed why they’re incredibly proud to partner with them to introduce these remarkable devices to the African market.

While citing the recently released data from International Data Corporation (IDC) which shows that smartphone shipment surpassed feature shipment for the first time in Q1 2024, Akinlolu noted that this is indictive of how dynamic African markets has become.

According to him,

“This report shows that Africa represents a dynamic and rapidly growing market beaming with potentials, with a young techy savvy population and increasing internet penetration.

“The continent offers a fertile ground for innovative mobile devices. This presents a unique opportunity for ZTE and TD Africa to bridge the digital divide and empower users with advanced technology and tap into a market poised for significant growth”.

On the launch of ZTE’s latest cutting-edge mobile range, he said that the Nubia series would revolutionise mobile experience for users across Africa.

“The Nubia series promises to redefine mobile experience for users across the continent, whether you’re a personal gamer or you love photography or you’re someone who want a powerful and stylish device, Nubia series are perfectly suited for all your needs.”

Mr. Kerwin Ding, CEO of ZTE Nigeria, speaking on the partnership said, that the choice of TD Africa as strategic partner was informed by their vast network in the distribution of telecommunications equipment.

“We choose TD Africa to be our distribution partner because of their extensive experience in the distribution of telecommunications equipment in Africa.

“This exciting collaboration will bring our innovative devices to the vibrant African market.

“Together with TD Africa’s extensive network, we’re confident we can deliver exceptional mobile experience to a whole new generation across Africa.”

On the unveiling, he averred that the devices were meticulously crafted for optimum performance that would ensure seamless connectivity, empower users in every imaginable way.

The phone launched:

ZTE V60 Design

This phone is a dream come true for those who crave a stylish and powerful device. It boasts a sleek design and top-notch features, perfect for the modern user.

Nubia Neo2

Gamers, rejoice! The Nubia Neo2 is built to deliver an unparalleled gaming experience with lifelike graphics and blazing-fast performance.

Nubia Focus Pro

Capture life’s moments in stunning detail with the Nubia Focus Pro. This camera powerhouse is equipped with the latest technology and 5G speed, letting you download and stream content seamlessly.

Earlier, Chioma Chimere, Coordinating Managing Director of TD Africa, speaking on the partnership, said that it marks a significant step for both companies.

According to her,

“This partnership marks a new chapter for mobile technology in Africa. By combining TD Africa’s vast network with ZTE’s innovative technology, we’re redefining the mobile industry and offering exceptional value to our customers.

“With TD Africa’s extensive distribution network, these innovative phones will be readily available for purchase online and at retail stores nationwide. Get ready to experience the future of mobile technology in Nigeria.”

This collaboration marks a significant milestone as ZTE introduces its latest mobile range to the Nigerian market, catering to the diverse needs of tech-savvy consumers in Nigeria.

TD Africa stands as a powerhouse in the technology distribution landscape, proudly representing 30 global brands, including industry giants such as Apple, Microsoft, IBM, Cisco, Dell Technologies, HP, and more.

TD Africa’s formidable presence and unrivalled expertise have recently earned them the prestigious role of the first authorized African distributor for Starlink, marking a significant milestone in their journey of empowering technology across the continent.

The groundbreaking launch event, scheduled for Friday, 28th June 2024, will showcase an impressive lineup of ZTE’s latest mobile devices, including the ZTE V60 Design, Nubia Neo2, and Nubia Focus Pro, among others.

These devices are designed to cater to a wide range of needs for Nigerian users, offering exceptional performance, sleek designs, and cutting-edge technology.

The ZTE V60 Design, in particular, is anticipated to revolutionize the smartphone market with its state-of-the-art features and user-friendly interface.

ZTE is recognized for its commitment to research and development (R&D), investing a significant portion of its revenue into R&D activities annually.

The company operates numerous R&D centres across the world and holds thousands of patents in various technological domains.

ZTE’s innovations span across 5G technology, artificial intelligence (AI), cloud computing, and the Internet of Things (IoT). Below is a peek into the features of some of the products to be launched:

ZTE V60 Design: For those seeking a perfect blend of style and performance, the stunning ZTE V60 Design is a must-have. Its sleek aesthetics and powerful features make it the ideal choice for modern users.

Nubia Neo2: Gamers will rejoice with the Nubia Neo2, a device engineered to provide an unparalleled gaming experience. With its lifelike graphics and high-speed performance, every gaming session will be a thrill.

Nubia Focus Pro: Capture your special moments with the Nubia Focus Pro. Equipped with advanced camera technology and 5G speed, this smartphone ensures you can instantly download and endlessly stream your favourite content.

This launch is a testament to TD Africa’s commitment to expanding the frontiers of mobile and technology accessibility, affordability, and usability in the Nigerian market. It also reflects ZTE’s confidence in the rich history that sums up TD Africa’s heritage of excellence and dominance in the distribution landscape in Nigeria and across Africa.

Chioma Chimere, coordinating managing director of TD Africa mentioned; “This partnership between TD Africa and ZTE marks a new era in the mobile landscape of Africa. By leveraging TD Africa’s extensive distribution network and ZTE’s innovative technology, we are set to redefine the dynamics of the mobile industry, bringing unparalleled value and choice to our customers.”

TD Africa, renowned for its extensive distribution network and expertise in the tech industry, will exclusively handle the distribution of ZTE devices in Nigeria.

As a foremost distributor of technology products in Africa, TD Africa will bring extensive market knowledge and distribution capabilities to the partnership.

This partnership ensures that consumers can easily access these innovative products both online and at retail stores across the country.

You can also watch the launch live here.