Kenyan agritech firm, Twiga Foods, has announced the appointment of Charles Ballard as its new Chief Executive Officer effective May 1.
Charles Ballard, a brilliant figure in the e-commerce sector, brings a wealth of experience in retail, and financial services to his new role.
He joins Twiga Foods from Jumia Kenya, where he most recently served as CEO, with extensive experience in the organization. He held leadership positions such as Senior Vice President-Commercial, Chief Operating Officer, and Head of Performance & Planning.
Before joining Jumia, Charles worked as a consultant at Sagaci Research, contributing to retail and e-commerce projects across more than 15 African countries.
He also served as Deputy CFO at ACTED, a humanitarian NGO operating in 40 developing countries worldwide. Charles began his career in Merger & Acquisitions, gaining valuable experience in Paris and Hong Kong.
Interestingly, he holds a Master’s degree from the ESSEC Business School in France and also earned a BSc in International Development from the London School of Economics (UoL/LSE) in the UK.
With Charles Ballard joining Twiga Foods, the company aims for continued growth and innovation in the food distribution industry. His diverse background and apt vision make him a highly valuable addition to the company’s leadership team.
Ballard’s appointment comes at a time when Twiga Foods targets bolstering Kenya’s agricultural sector. His expertise in e-commerce and his deep understanding of African markets will be leveraged in driving the company’s future success.
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