Vertiv, a global innovator in critical digital infrastructure and continuity solutions, has entered a strategic distribution partnership with Coscharis Technologies Limited to enhance the IT channel market in Nigeria and Ghana.
This partnership will expand both companies’ reach and access to advanced digital infrastructure solutions in the region.
Gbenga Adebowale, enterprise sales director for Central Africa, Vertiv, noted the important role of technological infrastructure in the world today.
“Everything is hinged on technology to run efficiently and effectively. We provide products and services that the infrastructure needs to ensure data availability at all times. At Vertiv, we pride ourselves on being a leader in everything we do,” Adebowale stated.
Vertiv, a $6.9 billion company listed on the New York Stock Exchange, has over 27,000 employees and a presence in more than 30 countries. With over five decades of experience, Vertiv has established itself as the number one provider in thermal management and three-phase large UPS systems.
The company also leads in power switching and distribution, focusing on data centres, communication networks, and commercial industries across the globe. This wide reach is complemented by Vertiv’s portfolio, including power management, thermal management, and integrated rack solutions.
“We have consistent partnerships with people that help us maintain our leadership,” Adebowale added, referencing the new collaboration with Coscharis Technologies. “With manufacturing and assembly locations in 22 countries, service centres, and over 240 service field engineers, we are well-equipped to support our customers worldwide.”
Adebowale elaborated on Vertiv’s portfolio, pointing to the company’s recent acquisition of E&I to provide end-to-end solutions in power management. “In thermal management, we offer small thermal systems, including role and rack cooling. We have cooling systems between racks—solutions that ensure we remain leaders in the cooling sector.”
Dr. Emomine Sunday Mukoro, managing director of Coscharis Technologies Limited, described the partnership as a family affair, one based on trust and integrity. “Coscharis is a known name in Sub-Saharan Africa and Asia. We have been in business for over 50 years,” Mukoro said.
“Any organisation whose products we represent can trust that they are in capable hands. Vertiv is one such company, and we look forward to scaling up their presence in the region.”
Mukoro stressed Coscharis’ track record of growing the market share of the companies it partners with. “For example, when HP came to Nigeria, they were operating at 0.1% market share. We partnered with them and within six months, increased their market share to 15%. The same approach will be applied with Vertiv.”
He further affirmed that Coscharis Technologies is focused on providing local support to the partnership and expects huge growth in Nigeria and Ghana. “We have a footprint in both countries and aim to expand even further. I believe that bringing Vertiv into our product line will help us achieve our goal of reaching $1 billion in revenue in Nigeria and Ghana,” Mukoro added.
Speaking on business growth, Mukoro asserted Coscharis Technologies’ approach to quality: “We are very particular about which organisations we partner with when choosing to provide their suite of products and solutions. Vertiv has established an excellent level of credibility, with superior products and exceptional service levels, firmly in line with Coscharis Technologies’ focus on quality.”
Wojtek Piorko, managing director for Africa at Vertiv, said: “We are delighted to align with such a prestigious group. This partnership will provide Vertiv with another highly experienced local distributor and add to our strength within the Central African region.”
The partnership is expected to deliver faster and more efficient access to Vertiv’s innovative solutions across Nigeria and Ghana, solidifying both companies’ positions in the IT market. Adebowale said, “Together, we will ensure faster access to our solutions, and we are confident that this partnership will change the narrative in the region.”
Coscharis Technologies will offer Vertiv’s full suite of products and solutions, including uninterruptible power supply systems (UPS), power distribution units (PDUs), and integrated solutions, like rack enclosures and prefabricated data centre modules.
In conclusion, Mukoro emphasised the mutual benefits of the collaboration, stating: “We envisage our new partnership as being a symbiotic relationship, where we assist Vertiv with further growth in their Central African presence, and they provide Coscharis and our clients with innovative solutions that will enable digital transformation.”
