• About
  • Advertise
  • Careers
  • Contact Us
Saturday, June 28, 2025
  • Login
No Result
View All Result
NEWSLETTER
Tech | Business | Economy
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Home News

Verve Secures Partnership with adidas for VerveLife 6.0

…Africa’s Biggest Fitness Series

by Techeconomy
October 3, 2023
in News
1
Verve and adidas
Verve and adidas

Verve and adidas

UBA
Advertisements

Verve, Africa’s leading domestic payment cards and tokens brand, and leading global sportswear giant, adidas have announced a significant collaboration which takes the sixth (6th) edition of VerveLife, one of the biggest fitness festival series on the African continent, to the next level.  

Since its inauguration six years ago, buoyed by audacious aspirations to completely revolutionize fitness and wellness in Nigeria,  whilst encouraging a healthy lifestyle among not only Verve’s teeming cardholder base, but also millions of fitness enthusiasts in general; VerveLife, the flagship lifestyle passion-point engagement promoted by Africa’s largest home-grown payment card brand has grown in leaps and bounds to become well-renowned as one of Africa’s biggest fitness platforms, attracting over 10,000 thousand participants in West and East Africa each year.

Speaking on the latest collaboration with adidas, Cherry Eromosele, Executive Vice President, Marketing and Communications at Interswitch Group, reiterated VerveLife’s focus on promoting fitness, healthy living, and wellness.

In her words “We are greatly delighted to welcome adidas on board as one of our partners for VerveLife 6.0. Year upon year, we continue to successfully deliver extraordinary experiences that transcend the expectations of fitness enthusiasts in these climes, with an unprecedented approach incorporating fitness, fun and healthy food, all intertwined in a format that leaves participants demanding more. In 2023, we are raising the bar even higher, and working with a globally renowned and credible partner like adidas gives even more fillip to our resolve, as we jointly advocate for more active and healthier lifestyles for African consumers.”

Also commenting on the partnership with Verve, Brett Burgess, Commercial Director Africa at adidas remarked “We are excited by our partnership with VerveLife as we continue to grow our Brand presence in Nigeria. We believe that this is an exciting partnership for us to engage with the Fitness Consumers in Nigeria. Through our Nigerian Partners, BrandCo, we look to give the VerveLife community a world-class Brand experience at the final event to edge the 3-stripes in their hearts. This event will help us entrench our belief that, Through Sport we have the Power to Change Lives”.

Noteworthy highlights of the Verve Life fitness platform include exciting high-intensity workout sessions and dance routines led by renowned fitness experts and dance instructors from across Africa, fitness challenges and immersive masterclasses on nutrition, mental wellness, and other related topics, all in addition to a multi-city train of satellite fitness events pan-Nigeria, touching over seven cities across West and East Africa this year.

The collaboration between Verve and adidas stems from both brands’ shared passion for fitness and the partnership will deliver numerous exciting benefits for the VerveLife community, including complimentary adidas merchandise, product discounts, and access to exclusive events and much more.

Following the debut of the fitness event in Nairobi, Kenya, last year, the fast-growing platform is also expected to make its first appearance on the Uganda scene, with its maiden event in Kampala scheduled to hold in October.

The VerveLife events have grown bigger and better each passing year, originally evolving from just one event in Lagos to several events across the country and now in three (3) countries on the continent.

Verve International, a subsidiary of the Interswitch Group reaffirms its commitment to continuing to improve on the quality, experience, and impact of the Verve Life series, in consonance with Interswitch’s ‘Never Stop’ corporate philosophy; to keep innovating and inspiring Africa and Africans to greatness.

The unwavering sustenance of the initiative so far affirms Verve’s commitment to supporting the healthy lifestyle habits of its cardholders while also providing innovative payment solutions to cardholders, and to Africans in general.”

Loading

Advertisements
MTN ADS

Author

  • Techeconomy
    Techeconomy

    View all posts
0Shares
Tags: Verve and adidasVerveLife communit
Techeconomy

Techeconomy

Next Post
Yoco, iKhokha and Flash Business, smart citizens

Discover Why Yoco, iKhokha and Flash Business Reign Supreme for SMBs

Comments 1

  1. Pingback: See Date for VerveLife 6.0; Africa’s Biggest Fitness Party – Tech … – TechEconomy.ng – FlashFeed Online: Breaking News at Your Fingertips

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recommended

FG Promises Direct Flight from Nigeria to USA to Deepen Bilateral Ties

FG Promises Direct Flight from Nigeria to USA to Deepen Bilateral Ties

2 years ago
Copyright

Protections for Content Creators as Buhari Signs Copyright Bill into Law

2 years ago

Popular News

    Connect with us

    • About
    • Advertise
    • Careers
    • Contact Us

    © 2025 TECHECONOMY.

    No Result
    View All Result
    • News
    • Tech
      • DisruptiveTECH
      • ConsumerTech
      • How To
      • TechTAINMENT
    • Business
      • Telecoms
      • Mobility
      • Environment
      • Travel
      • StartUPs
        • Chidiverse
      • TE Insights
      • Security
    • Partners
    • Economy
      • Finance
      • Fintech
      • Digital Assets
      • Personal Finance
      • Insurance
    • Features
      • IndustryINFLUENCERS
      • Guest Writer
      • EventDIARY
      • Editorial
      • Appointment
    • TECHECONOMY TV
    • Apply
    • TBS
    • BusinesSENSE For SMEs

    © 2025 TECHECONOMY.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    Translate »
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.