Vodafone has expanded its partnership with Google in a multi-billion-dollar deal set to span over the next decade.
The agreement will focus on bringing Google’s latest artificial intelligence (AI)-powered products and services to Vodafone’s customers in Europe and Africa, as well as enhancing the digital services offered by the telecom giant.
Under this expanded partnership, Vodafone will broaden its promotion of Google’s AI-driven Pixel devices across its 5G network in Europe. The company will continue to support the Android industry, ensuring a wider reach for Google’s mobile technology.
By 2025, Vodafone plans to introduce Google One AI Premium subscription plans in select countries. These plans will feature advanced tools from Google’s AI platform, Gemini, which offers various AI-powered features such as visual, text, and audio capabilities.
The goal is to provide users with more advanced AI tools while simultaneously promoting device upgrades, as major tech companies, including Apple and Samsung, seek to enhance their product offerings with cutting-edge AI technology.
A significant part of this collaboration will involve Vodafone utilising Google Cloud’s AI platform for its enterprise services. This partnership will enable Vodafone to offer advanced cloud-based cybersecurity solutions tailored to business needs, thereby safeguarding companies from growing cyber threats.
The use of AI will also be extended to Vodafone’s TV services, improving search, recommendations, and targeted advertising, ultimately enhancing the customer experience.
This partnership will help Vodafone as it seeks to diversify its revenue streams beyond traditional telecommunications. The incorporation of AI into its services will support its expansion into new digital markets, aligning itself with tech giants that have found significant success through their digital ecosystems.
As part of the collaboration, Vodafone will also host in-store demonstrations of Google’s Pixel devices, showcasing their AI capabilities to help consumers better understand how AI can enhance their daily interactions with mobile technology.
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