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Google Trends: ‘What is Love’ tops Nigerians search questions in 15 years

Google Trends turns 15, reveals Nigeria’s top searches over the past decade and a half



Google Trends in Nigeria

Google Trends, the search tool providing insights into what netizens are searching for at any given moment, turns 15 today.

In Nigeria, football, with clubs like “Man U”, “Real Madrid” and “Chelsea FC” have taken the top spots in Google Searches in the past 15 years.

                                                   How it started, how it’s going

Nigerians are also entertainment enthusiasts who love their celebrity personalities, with Nollywood actors like “Mercy Johnson” and “Odunlade Adekola” and favourite acts like “Burna Boy”also ranking as some of the most searched personalities in Nigeria over this period alongside the likes of Cardi B and Kanye West.

Google processes more than 40 000 search queries every second. This translates to more than a billion searches per day and 1.2 trillion searches per year worldwide. Google Search trends information is gleaned from data based on what Nigerians have been searching for.

Over the past 15 years, Nigerians  have relied on Search to get the answers they require. They have also shown consistent interest in news and current affairs.

This is revealed in the top questions that Nigerians have asked, their top political topics and media platforms that they follow for news stories.

Below are lists that unpack the interests of Nigerians on Google Search over the last 15 years.

Google Trends

Google Trends

Google Trends

Searches by Nigerians


Google’s mission is to organize the world’s information and make it universally accessible and useful.

Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world.

Google is a subsidiary of Alphabet Inc.

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