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Visa Opens Innovation Hub in Kenya; First in Africa, Sixth Globally

The hub will bring developers, Visa’s internal and external clients, and other partners together, to jointly build innovative payment and commerce solutions



Visa Opens First Innovation Hub in Africa
Visa Opens First Innovation Hub in Africa

Focused on giving its clients and partners a great and applaudable experience, world-known digital payments giant, Visa, recently launched an innovation studio in Kenya.

The hub is the first Visa Innovation Hub in Africa and the sixth globally, with others stationed in countries such as Dubai, London, Miami, San Francisco and Singapore.

The goal is to bring developers, Visa’s internal and external clients, and other partners together, to jointly build innovative payment and commerce solutions

Sub-Saharan Africa is a fast-growing region with a tech-savvy population. As we continue to grow digital payments adoption in the region, our aspiration is to deepen our collaboration with clients and partners in developing solutions that are designed around the unique needs of Africa,” said Aida Diarra, senior vice president & head of Visa in sub-Saharan Africa.

As a brand built on technology, Visa has driven the major technology advancements that make electronic payments what they are today. We are confident that the innovation studio will continue that legacy and cement sub-Saharan Africa’s position as a leader in creating out of the box solutions to deal with our most pressing challenges as a region,” Diarra pointed out.

Visa has previously used its existing innovation hubs to design products for the African market, including a collaboration with Nigerian Fintech Paga to develop new merchant acceptance solutions involving QR codes and NFC technology.

Also fostered in Visa’s other innovation labs was a recent partnership with Kenya’s Safaricom allowing the telco’s 150,000 mobile money (M-Pesa) merchants to accept card payments.

Across Africa, both local and multinational corporations, as well as governments, are taking cue to launch such innovation centers as a means to developing new products through collaborations and to remain globally competitive.

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Organizations such as Cisco and Philips also run similar labs in Nairobi, while the Kenyan government is building a technology city, Konza City, to drive innovation in the country.

Meanwhile, numerous innovation hubs have opened up in Africa’s startup capital, Nigeria, with concentration around Lagos, the country’s cultural and commercial center, and home to the continent’s greats like tech-jobs network Andela, payments company Flutterwave and e-commerce platform Jumia.


​Joan Aimuengheuwa is a content writer who takes keen interest in the scopes of innovation among African startups. She thrives at meeting targets and expectations. Contact: [email protected]

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