SeamlessHR has changed its corporate identity to Seamless Technologies as the Nigerian software company expands its business beyond human resources into financial services, procurement technology and artificial intelligence.
SeamlessHR, now building a broad enterprise technology business rather than focusing only on HR software, will continue to operate as one of several businesses under the new corporate brand, alongside new products designed to support business operations and improve workers’ access to financial services.
The announcement follows the company’s $9 million Series A extension, secured last year from the Gates Foundation and Helios Digital Ventures. The investment brought its total funding to more than $20 million and is supporting its expansion across Africa.
Dr Emmanuel Okeleji, chief executive officer and co-founder of Seamless Technologies, said the company reached the decision after identifying a bigger challenge affecting businesses and workers across the continent.
“This evolution reflects a much bigger opportunity than HR technology alone. As we looked at the challenges facing businesses and workers across Africa, it became clear that access to finance sits at the centre of economic participation and productivity.”
The company said improving financial access is central to its new direction. According to EFInA’s 2023 Access to Financial Services survey, 32% of Nigerian adults remain financially excluded.
Under its new structure, Seamless Technologies will operate through three main business units. SeamlessHR will remain its workforce management platform, while Breeze will provide embedded financial services, including payroll financing, earned wage access and other employee-focused financial products.
The company is also expanding SeamlessProcure, its procurement platform for enterprise purchasing and vendor management.
Alongside the rebrand, the company introduced BWOP (Blue Collar Operations Platform), a product designed for organisations with frontline and shift workers.
The platform enables employers to manage attendance, work schedules, workforce records, communication and employee self-service digitally.
Supporting the company’s growing product portfolio is Samira, an AI layer built to automate routine tasks, generate business insights and allow employees and organisations to interact across Seamless Technologies’ platforms.
The company said the new corporate identity will make it easier to introduce more products and enter new markets while allowing each business to maintain its own brand position.
Deji Lana, chief technology officer and co-founder, said the company wants to connect workplace management with financial services through a single technology platform.
“The future belongs to platforms that connect people, work, and financial services in a seamless way. Through financial solutions, artificial intelligence, and our growing suite of products, we are building infrastructure that helps businesses operate more efficiently and enables workers to access more opportunities.”
Across Nigerian technology companies, many are restructuring as they expand beyond their original products. Earlier this year, Paystack created The Stack Group (TSG) as a holding company for its businesses, including Paystack, consumer payments app Zap, Paystack Microfinance Bank and TSG Labs.
For Seamless Technologies, the transition also changes its competitive position. While the company previously competed mainly with HR software providers such as PaidHR, WorkPay, SAP and Zoho, its expansion into embedded finance, procurement technology and AI places it in competition with enterprise software providers as well as fintech companies offering workplace financial services.
Founded in 2018, Seamless Technologies now serves more than 1,500 medium and large organisations across Nigeria, Ghana, Uganda and Kenya, with plans to strengthen its presence across Africa.
