Quick Read:
- BlackRock is the world’s most valuable asset management brand at $8.3 billion while J.P. Morgan Asset Management is the strongest asset management brand ranked
- PIF ranked as the most valuable sovereign wealth fund brand and fastest-growing in terms of brand value
- The Abu Dhabi Investment Authority (ADIA) is the strongest sovereign wealth fund brand
For the second year, BlackRock is ranked as the world’s most valuable asset management (AM) brand with a value of USD8.3 billion, and PIF is the most valuable and fastest-growing sovereign wealth fund (SWF), according to the latest data from Brand Finance, the world’s leading independent brand valuation consultancy.
The Asset Management and Sovereign Wealth Fund 50 2025 is the second iteration of the Brand Finance annual ranking of the world’s strongest and most valuable AM and SWF brands.
The collective value of the 50 ranked brands has grown 5% year on year, totaling nearly USD73.9 billion in 2025.
BlackRock’s brand value has risen 17% in 2025, largely driven by a surge in assets under management, strategic acquisitions in private markets, and continued leadership in technology and AI.
The coming months will be pivotal for the asset management giant and its ongoing efforts to carve out a share of private markets, as BlackRock announced 1 July it took over HPS Investment Partners, closing a trio of acquisitions totalling USD30.0 billion.
PIF has the single most valuable brand name among the world’s SWFs; valued at USD1.2 billion, up 11% from 2024.
It also ranked seventh for brand value to AUM ratio among all AM and SWF brands combined, the only SWF to feature in the top 10. PIF’s assets under management have grown rapidly due to robust portfolio performance, driven by a range of key portfolio companies and long-term projects that are beginning to mature.
Vanguard’s brand value is roughly the same as in 2024 at USD6.0 billion, enough to hold onto its third place spot for the second year in a row.
JP Morgan also remains the world’s strongest AM & SWF brand ranked, boasting a Brand Strength Index (BSI) score of 87.6 out of 100, followed closely by BlackRock with a BSI score of 87.0 out of 100. Both achieve an AAA brand strength rating.
PIF’s value is largely driven by high scores for the brand’s awareness, purpose and commitment to positive growth.
Among the other notable high-ranking SWFs, Abu Dhabi Investment Authority is the strongest SWF brand, scoring 64.1 out of 100. PIF’s own BSI is 62.9 out of 100, an increase from last year and both brands achieve an A+ brand strength rating.
David Haigh, Chairman and CEO, Brand Finance, commented:
“Brand Finance research finds that high-profile investments with a positive impact continue to build the brand values of asset managers and sovereign wealth funds. This is evident in the impact of successful sports partnerships, which deliver an observable uplift in awareness and familiarity among B2B and informed audience. Formula 1 and football are powerful and popular ways for asset managers and sovereign wealth funds to raise their international profiles in a way that is consistent with the brands’ wealth and stature. For instance, JP Morgan’s banking division Chase just became the first sponsor of Arsenal FC’s VIP Lounge. In 2024, PIF signed groundbreaking global partnerships accelerating the growth of sports with ATP and WTA tennis, Concacaf and Formula E, Extreme E and E1 under the E360 umbrella while its ownership of LIV Golf has brought a new global audience to the game.”
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