The report, titled “How to Build and Launch a Fintech in Africa,” noted that the situation presents a significant opportunity for fintech products, highlighting that cash remains the preferred payment method for 90% of transactions in Africa, a gap that payment companies can address, as cash transactions are inefficient, inconvenient, and generally insecure for businesses.
1. B2B Payments
The B2B payments market in Africa is expected to grow substantially, potentially reaching $2 trillion by 2025 (McKinsey & Company). with key drivers including digital adoption, e-commerce growth, and supportive regulations, though challenges such as infrastructure gaps and security concerns persist. Trends such as fintech innovations and cross-border transactions are reshaping the market, with North Africa, particularly Egypt and Morocco, and Sub-Saharan Africa’s key markets like Nigeria, Kenya, and South Africa leading this expansion. SMEs and large enterprises are increasingly adopting digital solutions despite regional disparities (McKinsey & Company; World Bank; International Monetary Fund).
2. Wealth Creation and Wealth Building
African entrepreneurs have significant opportunities in wealth creation and building due to the continent’s dynamic economic landscape. African economies are projected to grow at an average rate of 4.5% annually over the next decade (IMF), providing a fertile ground for entrepreneurs to tap into emerging markets and urbanization trends.
The fintech sector alone is expected to reach $15 billion by 2025 (McKinsey & Company), while e-commerce continues to expand rapidly, opportunities also exist in agriculture, renewable energy (with off-grid solar solutions burgeoning), real estate, healthcare, education, tourism, and social enterprises. Government and development programs, along with access to venture capital and crowdfunding, further support entrepreneurial ventures.
3. Infrastructure
Entrepreneurs can leverage infrastructure products such as security tools, API integrations, and data management to enhance their solutions. The API integration market is projected to reach $20 billion by 2026 (MarketsandMarkets), while cybersecurity is expected to grow to $280 billion by 2027 (Grand View Research). Data management systems are anticipated to reach $137 billion by 2025 (Gartner), and cloud services in Africa are forecasted to hit $5 billion by 2026 (IDC). The fintech sector is poised to grow to $15 billion by 2025 (McKinsey & Company), and AI’s market is projected to reach $500 billion by 2028 (Fortune Business Insights).
4. Escrow Services
African entrepreneurs can succeed in escrow services by addressing local needs and following best practices. Key steps include identifying market challenges, such as; secure transactions in real estate or e-commerce, and educating users on the benefits of escrow services. Building a secure platform with features like encryption and fraud detection is crucial.
Meanwhile, compliance with regulations and obtaining licenses are essential, given that the cybersecurity market is projected at $280 billion by 2027 (Grand View Research). Partnering with banks and e-commerce platforms, and leveraging technologies like blockchain (market to reach $67.4 billion by 2026, Fortune Business Insights) and mobile integration (mobile payments projected at $3 trillion by 2025, Statista), can drive adoption and success.
Build simple financial solutions to help bank the unbanked population across Africa. African entrepreneurs can build successful financial solutions by addressing significant market needs, such as the reliance on cash and targeting over 350 million unbanked individuals (Kora Report). Opportunities include expanding digital payments, with the fintech market expected to reach $15 billion by 2025 (Statista), enhancing financial inclusion, and developing agricultural finance tools.
Key technologies include mobile banking, blockchain (market projected at $67.4 billion by 2026, Fortune Business Insights), and AI (market to hit $500 billion by 2028, Fortune Business Insights). Challenges may include infrastructure limitations, with a $5 billion African cloud services market by 2026 (IDC), regulatory hurdles, security risks, low financial literacy, and economic instability. By focusing on user-friendly, secure solutions and forming strategic partnerships, entrepreneurs can overcome these obstacles and tap into Africa’s growing financial market.
However, the report also suggests that entrepreneurs consider regulatory requirements, overlapping regulatory bodies, monopolies, and dominant players. Additionally, addressing infrastructure issues and technical knowledge gaps is vital for success.
