18 March 2021
Unlocking expansion prospects and exploring new markets is critical for every organisation’s long-term success and sustainability in today’s highly competitive business world. Business development’s importance in this process cannot be overemphasised
By discovering and pursuing new markets strategically, OluwaKorede Titilayo Akinsanmi, a business transformation and technology strategist, has demonstrated exceptional leadership and expertise in unlocking growth opportunities through business development. Her accomplishments highlight the effectiveness of strategic and innovative thinking in driving organisational growth.
Collaborating with strategic partners can facilitate entry into new markets. By leveraging the expertise, resources, and customer base of partners, businesses can gain a competitive edge and accelerate market penetration. Strategic partnerships may involve joint ventures, licensing agreements, or distribution partnerships, depending on the specific market and industry dynamics.
Adapting existing products or developing new offerings tailored to the needs of the target market is crucial for success. By understanding the unique challenges, cultural nuances, and preferences of customers in new markets, businesses can create differentiated solutions that resonate with the target audience. This involves customising features, adjusting pricing models, or even repositioning the brand to align with local market expectations.
Flexibility and adaptability are key when entering new markets, Rather than adopting a one-size-fits-all approach, organisations can consider agile market entry strategies. These strategies involve testing the market with a minimal viable product, gathering customer feedback, and iteratively refining the offering based on real-time insights. This iterative approach enables businesses to rapidly adjust their strategies and offerings to meet evolving market demands.
Business growth is a continual process that necessitates continuing learning and progress. It is critical to be informed about market dynamics, industry trends, and upcoming technologies that may have an influence on the target markets. Professionals in business development should actively seek feedback, review outcomes, and implement lessons learnt into future efforts.
Titilayo Akinsanmi led the Revenue Assurance team at American Tower, where she identified inefficiencies in the billing process. Her team’s efforts resulted in the recovery of over $2 million in potential lost revenue.
By meticulously analysing the billing system, she not only improved financial performance but also contributed to the overall growth of the organisation.
Titilayo Akinsanmi successfully managed the migration of the Bilamipaka platform used by the field operations team at a significant cost reduction.
She saved the organisation $20,000 in annual expenses. This exemplifies her ability to leverage technology and streamline processes to drive efficiency and allocate resources towards growth initiatives.
Unlocking growth opportunities through business development is a critical aspect of strategic leadership. By exploring new markets, organisations can diversify their revenue streams, gain a competitive advantage, and ensure long-term success. Through thorough market research, strategic partnerships, innovative product development, agile market entry strategies, and continuous learning, businesses can effectively identify and capitalise on growth opportunities.
The achievements of Korede Titilayo Akinsanmi highlight the importance of strategic thinking and expertise in unlocking growth potential and driving organisational success.
