In the rapidly evolving landscape of fintech, product activation is more than just a launch event; it’s a strategic process that fosters a harmonious blend of innovation and user engagement.
Effective fintech product activation involves creating a robust digital payment ecosystem that not only addresses the unique challenges of diverse markets but also empowers individuals and businesses to participate fully in the global economy.
As a seasoned professional in the fintech and payments industry, I have witnessed firsthand the transformative potential of well-activated fintech products.
These solutions have not only expanded financial inclusion but have also revolutionised cross-border transactions, enabling businesses to operate seamlessly across borders and empowering individuals to access essential financial services.
Reflecting on our experience launching Proximity Pay in Nigeria’s retail sector during the 2020-2021 period, my team and I successfully navigated the complex payment landscape by prioritising a customer-centric approach.
Through innovative solutions and tailored offerings, we overcame initial scepticism and fostered a widespread adoption of digital payments, demonstrating the profound impact of putting the user at the heart of fintech innovations.
This is just one example of how fintech can reshape economies, empower communities, and drive progress.
As we look to the future, the role of fintech will continue to evolve, serving as a catalyst for positive transformation across industries.
*Olaniyi Ibraheem | FinTech, Digitalization & Innovation Specialist | BDM Africa | Payment Orchestration
