Bukayo Ewuoso is the head of Business for Adtech, Pisi. He helps brands and/or small businesses achieve digital growth & performance in the most effective way to match their business goal ranging from increase in sales, lead generation, brand perception, and more.
This involves the use of one or combination digital channels from social media, search engines, email marketing, and other digital channels.
Bukayo Ewuoso spoke to Techeconomy on the sideline of Pisi rebranding. Excerpt:
TE: What inspired Pisi’s rebranding?
Bukayo Ewuoso (BE): Most of our partners are evolving, and we must grow with them. And what we’ve done is look at what other business segments and what other solutions we can do. Because at the heart of what we do is innovation, and we are first a technology company. So we say, how can we serve our partners and new partners better?
How can we empower businesses in Africa to build the solutions they need locally without going internationally? Which lead us to say, we’re expanding the business by launching Pisi advertising technology, which is ad tech for us by looking at payment solutions in 2025. We’re looking at, Pisi Send, which is a messaging solution also that is already live right now for 2024. Another solution that is coming in 2025 is also Market Space, which allows users to buy end time, pay their bills, and quite many things. We want to keep evolving and meet our pipeline needs today.
TE: Since you are rebranding, one major challenge with payments in Nigeria is the speed of transaction, so how does your rebranding address this?
BE: One of the things we also found out when we did our user research was that users use different payment portals and gateways here in Nigeria. But how can people trust partners? How can they trust something that works from the market? So went back to the drawing board, We tested the products, observed timeline to deliver, whether from a payment solution in a B2B perspective or from a B2C perspective from a user point of view. We improved those processes Cut down the number of steps and increase the success rate.
Tell us what specifically changed as as Pisi rebrands?
BE: Previously, we are were known as Pisi Mobile, which majorly focused on VAS aggregator, infrastructure business in between the MNOs and the content providers as well as the customer to be able to provide additional services.
Now for us, in terms of rebranding, there will be identity changes like logo change, but at the core of it, is the expanding our digital solutions. And that’s why we are here today, we are going to unveil Pisi, where we have several solutions like PC Mobile for VAS aggregation, Pisi Ads for Ad Tech that advertise technology, Pisi for Market Space. Pisi Pay for payment solution
TE: With this rebrand are you shifting focus with regards your target audience?
BE: So first, we are a B2B company and most of our solutions are for B2B, so our target audience depends on the type of the business.
So when it comes to Pisi VAS, our target market is for VAS providers, whether you are in lifestyle, healthcare or education and you want to add value to users via their airtime or mobile subscription, we know that are are 104 million mobile users in Nigeria today with 90% penetration rate, how do you get solution to people without access to internet when its penetration is just 45%. With VAS aggregators we can create solutions and services that will reach people and also make money.
When it comes to advertising, we are looking at different market segments, from FMCGs to Fintechs to technology startups, we have done this, we are doing this, and we continue to expand our business.
Read more about Pisi’s rebranding here.
