Meta’s microblogging platform, Threads, is steadily increasing its user base, with new figures showing that the app has reached 320 million monthly active users, a rise from 300 million last month and 275 million in November.
The current numbers were disclosed by Meta CEO Mark Zuckerberg during the company’s fourth-quarter earnings report. Threads has attracted more users even with strong competition from platforms such as X, Bluesky, and Mastodon.
Zuckerberg also noted that the app is seeing over 1 million new sign-ups daily.
Meta has been actively enhancing Threads with new features to keep users engaged. Recent updates include the ability to schedule posts and view post impressions. Added to these, the company appears to be testing advertising opportunities on the platform, particularly in the U.S. and Japan, as it explores monetisation strategies.
Susan Li, Meta’s chief financial officer, spoke on the ongoing improvements to the app’s recommendation system. She explained that the updates are designed to “prioritize more recent posts, surface content from top creators, and ensure people see more of the content from accounts they follow.” The company is also refining its custom feed options, allowing users to personalise their content experience further.
Meanwhile, rival platforms are seeing mixed results. Bluesky, which grew significantly in November, added less than 10% more users in December, bringing its total to 26.44 million. This shows that while Threads is gaining acceleration, some competitors are struggling to maintain their initial growth.
With Meta’s continued investment in Threads and a focus on user engagement, the platform is ensuring a strong alternative to X and other microblogging apps. Zuckerberg previously stated that Threads could reach 1 billion users in the coming years.
