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Home Business Mobility

inDrive Responds to Drivers’ Boycott, Denies Exploitation Claims

…Defends Pricing Model

by Joan Aimuengheuwa
April 4, 2025
in Mobility
0
inDrive Responds to Drivers’ Boycott
Source: inDrive

Source: inDrive

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inDrive has responded to the boycott declared by the Amalgamated Union of App-Based Transporters of Nigeria (AUATON), denying reports that it exploits drivers or puts their safety at risk. 

The ride-hailing company insists its platform is growing, not declining, and that its pricing model is fair to drivers.

Earlier, AUATON noted that drivers are abandoning inDrive due to poor security and low fares, but inDrive disagrees. The company asserts that it has not seen a decline in driver participation, instead, the number is increasing.

“Our data does not reflect a decline in driver participation—on the contrary, we continue to see an increase in the number of drivers joining our platform. Recent claims suggesting otherwise do not align with our observations,” the company said.

The ride-hailing platform also dismisses the notion that its drivers are being coerced into accepting inadequate fares. It maintains that its bidding system—where drivers and riders negotiate a price—gives drivers full control over their earnings. 

“At inDrive, we operate a transparent model that prioritises driver autonomy and fair pricing.”

Unlike fixed-fare ride-hailing models, inDrive argues that its approach ensures fairness by letting drivers decide what they are willing to accept.

“Drivers retain complete control over their earnings and are never forced to accept fares that do not align with their expectations,” the statement read.

inDrive also points out that it charges the lowest service fee in Nigeria—9.99%—ensuring that drivers take home more earnings compared to competitors.

AUATON’s most damning claim is that inDrive has failed to protect drivers from violent attacks. The union alleges that the platform’s weak rider verification process has resulted in robberies, assaults, and even fatalities. 

However, inDrive’s response conspicuously sidesteps this issue. Nowhere in its statement does the company directly address the safety concerns raised by drivers.

While inDrive acknowledges the right of unions to protest, it did not engage with the core security complaints. There is no mention of whether the company plans to improve passenger verification, enhance driver protection, or address the risks that AUATON says have cost lives.

An important part of inDrive’s counterargument rests on the stated fact that its drivers are independent professionals, not union members. The company says that AUATON’s calls for a boycott do not show the reality of inDrive’s user base.

“We keep maintaining the freedom for drivers to earn on their terms with the chance to accept, negotiate higher, or skip a ride,” the statement reads.

The implication is that the so-called boycott may not be as effective as AUATON hopes. If most inDrive drivers do not belong to the union, they may choose to continue working despite the protests.

Timothy Oladimeji, inDrive’s country representative, stands by the company’s model, insisting it prioritises fairness for both drivers and riders.

“inDrive remains committed to providing a fair and flexible ride-hailing service where drivers and passengers have control over pricing. We stand by our transparent approach, ensuring that drivers always have the freedom to choose the fares that work best for them,” he said.

The company also states it is open to discussions with stakeholders, regulators, and the media to “discuss the evolving ride-hailing landscape in Nigeria.”

AUATON’s members argue that they are already struggling with unsustainable fares. If drivers continue to feel exploited or unsafe, inDrive’s insistence on “business as usual” may not hold for long.

For now, AUATON won’t back down until real change happens. inDrive, on the other hand, is sticking to its model, convinced that drivers will keep signing up.

Who blinks first?

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Tags: Amalgamated Union of App-based Transporters of NigeriaAUATONDrivers’ BoycottinDriveinDrive DriversinDrive fareRide-hailingTimothy Oladimeji
Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

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