Elon Musk’s xAI has rolled out a memory update for its chatbot, Grok, putting it in direct competition with ChatGPT and Gemini.
The feature is live—but only in specific countries—and it may change the way users relate with AI chat tools.
Here’s what’s new: Grok can now remember what you’ve told it before. Ask for a restaurant recommendation today, and next time, it might recall you’re vegetarian—or obsessed with sushi. It’s a small leap toward something that feels more human and less like a robot starting from scratch each time.
But you’ve got to use it enough for Grok to pick up your patterns. And if you’re in the EU or the UK, forget it entirely—for now. The feature hasn’t rolled out there, likely because of tough data privacy laws. It’s currently only available in beta through Grok.com and its mobile apps, but plans are underway to bring it to the Grok experience on X (formerly Twitter).
Compared to ChatGPT’s expanded memory, which can now look back on your entire chat history, or Gemini’s always-on memory that adjusts based on your style, Grok’s update seems late—but necessary. Musk’s team is catching up.
On user control, you don’t have to surrender your digital diary to Grok. You can manage what it remembers through the Data Controls section, and delete specific memories directly from your chat.
In a post that feels like a mix of confidence and reassurance, the Grok team said:
“Memories are transparent. You can see exactly what Grok knows and choose what to forget.”
It’s a clever line—and one that subtly nods to the ongoing public concern over data privacy. Whether it’s enough to calm wary users is another matter.
Now, if you ask Grok for advice or a tip, you might get a reply that actually fits your life. That’s assuming you’ve let it track your habits. If not, expect the same old generic tone. This feels less like a feature and more like a loyalty test: the more you use Grok, the more useful it becomes.
It’s also a statement. xAI isn’t just experimenting with flashy tech—it’s trying to build a memory-driven, personalised assistant while making sure users still feel in control.
Let’s see how the balance will work while the chatbot competition is increasing. And now, Grok has skin in the game.
