In an industry where perception is everything and a single headline can shift public trust, one Nigerian firm is changing how we measure what truly matters.
P+ Measurement Services, long respected as the country’s leading media intelligence consultancy, has just unveiled a product that promises to transform how PR and communication leaders understand reputation in the media age.
Meet the Reputation Sentiment Intelligence Report—a powerful new tool born from months of deep research, data science, and strategic thinking. But this isn’t just another sentiment tracker.
It’s a nuanced lens on reputation, designed to break free from the outdated mold of “positive, negative, or neutral.”
“We’ve always known that a brand’s reputation is more than a thumbs up or thumbs down,” said Olufunke Mohammed, executive director of Operations at P+ Measurement Services. “This product was created to reflect that complexity—and give communication leaders the clarity they’ve been missing.”
The Evolution of Sentiment Analysis
At the heart of this innovation lies the Sentiment Depth Scoring Framework, a proprietary model that evaluates media content across nine layers of sentiment, from “strongly positive” to “strongly negative.”
This multi-dimensional analysis brings depth, emotion, and context to every piece of media coverage, helping brands distinguish between casual praise and meaningful brand uplift, or between mild criticism and potential crisis signals.
It’s a system that doesn’t just skim headlines, it reads between the lines.
And in a media ecosystem where leaders are often the face of an entire brand, P+ has added something even more targeted: the CEO Intelligence Dashboard. This module zooms in on executive media visibility, tracking how business leaders are portrayed and perceived. With metrics like thought leadership share, sentiment weight, media share vs. competitors, and brand reputation score, it delivers a comprehensive portrait of leadership influence, data-rich, insightful, and strategic.
A Human-Centered Approach in a Tech-Driven World
Unlike typical sentiment analysis tools powered solely by AI, the Reputation Sentiment Intelligence Report is human-led and research-driven. Built on the Harvard General Inquirer lexicon and interpreted by seasoned analysts, every report is contextually aware and industry-relevant, offering clarity, not noise.
For clients, the release of this suite means a broader analytical arsenal. Alongside the firm’s renowned PR Measurement and Performance Audit, communication professionals now gain access to a second, equally rigorous report—designed not just to measure coverage, but to understand its meaning.
Why It Matters Now
In today’s high-stakes media landscape, where narratives form fast and reputations are won or lost in real-time, PR leaders need more than dashboards. They need intelligence. They need insight. And most of all, they need accuracy with context.
P+ Measurement’s latest innovation delivers all three.
As Olufunke Mohammed puts it:
“Our industry deserves more than shallow sentiment scores. It deserves insights rooted in reality. This report is a tool for communicators who want to lead with truth, strategy, and precision.”
With this bold step forward, P+ Measurement Services isn’t just reading the media story—they’re helping shape how it’s understood.
