• About
  • Advertise
  • Careers
  • Contact Us
Friday, July 11, 2025
  • Login
No Result
View All Result
NEWSLETTER
Tech | Business | Economy
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Home MarkTECH

Turkey Fines Google $8.8M for Defying Antitrust Orders

…Ad strategies also under investigation

by Joan Aimuengheuwa
July 10, 2025
in MarkTECH
0
Turkey Fines Google $8.87m for Breaching Competition Rules
Source: Getty Images

Source: Getty Images

UBA
Advertisements

Google has once again landed in trouble with Turkish regulators—this time facing a ₺355 million ($8.87 million) fine for breaching terms imposed after a prior antitrust ruling. 

The penalty, announced Thursday by the Turkish Competition Authority (TCA), is the latest signal that regulators are losing patience with what they see as continuous misconduct by the tech giant.

At the heart of the issue is Google’s failure to follow through on commitments made during the compliance phase of an earlier investigation. 

Instead of correcting the anti-competitive behaviour flagged by Turkish authorities, Google rolled out new interface designs that allegedly deepened its market dominance, particularly in local search and digital advertising.

The TCA accused Google of deliberately introducing changes that “violated the obligations determined during the compliance process,” a move the agency said weakened competitors in search and ad markets rather than levelling the playing field.

But the financial penalty is just one piece of a bigger case. Turkish regulators have now opened a separate probe into Google’s Performance Max (PMAX) advertising campaigns. 

According to the TCA, the company is exploiting its dominance in search-based ads to expand its grip across other advertising verticals. Authorities allege that Google combines user data across multiple platforms in a way that distorts competition and unfairly advantages its own services.

This is not Google’s first regulatory penalty in Turkey, and certainly not the largest. In December 2024, the tech company was fined $75 million (₺2.61 billion) for anti-competitive conduct that included limiting third-party access to YouTube ad inventory and tilting the ad ecosystem in its favour. 

Earlier still, it was hit with a ₺482 million fine over hotel search results, followed by daily penalties until full compliance was verified.

Globally, the pattern is familiar. Regulatory agencies across jurisdictions are tightening their grip. In the United States, the Department of Justice has gone so far as to call for the forced separation of Google Chrome from the rest of the company’s services.

Meanwhile, in Europe, the European Commission is scrutinising Google’s advertising partnership with Meta, with regulators probing whether the alliance undermines market competition.

The Turkish authority’s act stresses the international momentum building against Big Tech monopolies. They say corrections must be genuine, and compliance is not optional.

Loading

Advertisements
MTN ADS

0Shares
Tags: $8.8M Google penaltyantitrust breachgoogleGoogle ad abuseGoogle finePerformance Max probeTech RegulationTurkey Competition AuthorityTurkey Google fine
Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

Next Post
NITDA and NCFRMI

Hope Through Connection: NITDA and NCFRMI Partner to Empower Displaced Nigerians Through Digital Transformation

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recommended

Canva Faces Backlash Over 300% Price Hikes for Business Subscriptions

Canva Faces Backlash Over 300% Price Hikes for Business Subscriptions

10 months ago

Spirion, Spire Solutions Partner to Address Growing Data Privacy Needs across MEA

3 years ago

Popular News

    Connect with us

    • About
    • Advertise
    • Careers
    • Contact Us

    © 2025 TECHECONOMY.

    No Result
    View All Result
    • News
    • Tech
      • DisruptiveTECH
      • ConsumerTech
      • How To
      • TechTAINMENT
    • Business
      • Telecoms
      • Mobility
      • Environment
      • Travel
      • StartUPs
        • Chidiverse
      • TE Insights
      • Security
    • Partners
    • Economy
      • Finance
      • Fintech
      • Digital Assets
      • Personal Finance
      • Insurance
    • Features
      • IndustryINFLUENCERS
      • Guest Writer
      • EventDIARY
      • Editorial
      • Appointment
    • TECHECONOMY TV
    • Apply
    • TBS
    • BusinesSENSE For SMEs

    © 2025 TECHECONOMY.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    Translate »
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.