In a country where financial myths have long shaped money habits and limited wealth creation, Stanbic IBTC Asset Management is charting a new course, one powered by truth, technology, and financial education.
Through its new campaign, the firm is helping Nigerians unlearn outdated beliefs and embrace a smarter, more informed relationship with money.
When Money Talks, Are You Listening?
For years, common myths like “Only the rich can invest” or “You need a lot of money to start saving” have deterred everyday Nigerians, especially young people, from building financial independence. These misconceptions often push people toward high-risk Ponzi schemes or leave their money idle, slowly eroded by inflation.
But what if money could talk? What if it had a mind of its own?
That’s the bold question at the heart of “Money’s Mind”, a nationwide campaign by Stanbic IBTC Asset Management aimed at changing the way Nigerians think about money, investment, and long-term wealth creation.
Reframing Financial Narratives
“We want people to stop seeing investment as something mysterious or exclusive to the wealthy,” said Busola Jejelowo, chief executive of Stanbic IBTC Asset Management. “Our goal is to simplify investment, debunk the myths, and empower Nigerians to build lasting financial freedom through informed decisions.”
With this in mind, the campaign takes a creative spin on understanding how money ‘thinks’, and more importantly, how to make it work smarter through well-informed, intentional investment strategies.
Enter BluNest: Your Digital Gateway to Smarter Investing
At the center of this financial awakening is BluNest, Stanbic IBTC Asset Management’s intuitive digital investment platform. Built for first-time and seasoned investors alike, BluNest removes the guesswork from investing and puts powerful tools in the hands of everyday Nigerians.
Key features include:
- The Wallet – Seamlessly fund your account and invest with ease
- Auto-Invest – Automate regular investments to stay on track
- Target Savings – Save toward specific goals like rent, school fees, or vacations
- Diverse Portfolio Access – Choose from Money Market Portfolios, Treasury Bills, Bonds, and more
All of this is wrapped in a sleek, mobile-first experience that allows users to invest, track, and learn, anytime, anywhere.
Targeting Tomorrow’s Investors
Recognizing that financial habits start young, Stanbic IBTC is also investing in the next generation through its Beyond Dreams community. This youth-focused initiative equips young Nigerians with relatable, engaging financial content to build strong money habits from the ground up.
From social media content to investment tips tailored to student budgets, Beyond Dreams is turning curiosity into confidence and ambition into action.
“Financial growth is a journey of partnership,” Jejelowo said. “With the right tools and trusted guidance, anyone can build a secure financial future.”
Why This Matters Now
With rising inflation, unpredictable markets, and growing digital access, now more than ever, Nigerians need trustworthy financial partners.
Stanbic IBTC Asset Management is stepping up to fill that role, not just as a service provider, but as an educator, enabler, and economic partner.
Key Takeaways
- Myth-busting approach to investing via the “Money’s Mind” campaign
- BluNest platform offers accessible, tech-powered investment options
- Youth empowerment through Beyond Dreams community
- Clear focus on financial literacy, digital accessibility, and long-term security
Ready to Think Like Money?
Visit the website or download the BluNest app to begin your investment journey today.
