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Home Business StartUPs

Care Shouldn’t Be a Luxury”, How Abisola Aderohunmu is Reimagining Healthcare Access for Everyday Nigerians

by Adetunji Tobi
December 30, 2024
in StartUPs
0
Abisola Aderohunmu is Reimagining Healthcare Access for Everyday Nigerians
Abisola Aderohunmu

Abisola Aderohunmu

UBA
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In a country where visiting the hospital often feels like a privilege, and not a right, Abisola Aderohunmu chose to do something radical, build healthcare that meets people where they are.

It didn’t start with a roadmap. It didn’t start with a product spec. It started with a question:

“What if healthcare didn’t have to be so hard to access?”

That single question would lead Abisola to Heala.ng, where she now serves as a Product Manager, building accessible healthcare plans and digital health tools that Nigerians can afford and actually use.

The Problem Was Personal

For Abisola, like many Nigerians, the healthcare crisis wasn’t a distant issue, it was deeply personal.

She’d seen too many people delay hospital visits because they couldn’t afford consultation fees. Too many families rationing medicine. Too many friends skipping checkups because, “where’s the time or money for that?”

So, when the opportunity to work at Heala.ng came, she didn’t hesitate.

“This wasn’t just about building another digital health product,” Abisola recalls. “It was about restoring trust in the idea that good healthcare can exist for regular people.”

Building Heala: Health Plans for 30,000 Naira a Year

In the middle of Nigeria’s economic squeeze, Abisola and her team dared to ask, could they offer comprehensive health plans for less than the price of a phone recharge every month?

The answer was yes.

Under her product leadership, Heala launched annual health plans starting from just ₦30,000, giving users year-round access to:

  • Doctor consultations via a Virtual Clinic
  • Chat with licensed doctors in minutes, no long queues, no gatekeepers
  • Prescription services, lab tests, and referrals
  • Referred Specialist Service
  • And coverage for basic medications

These weren’t watered-down services. They were essential care, digitized, simplified, and made available at a price nearly anyone could afford.

The Vision Behind the Virtual Clinic

One of Abisola’s most transformative contributions at Heala was shaping the Virtual Clinic, a digital-first experience that lets users consult with doctors from their mobile phones in minutes.

For many users, this is the first time they’ve had direct access to medical advice without going through intermediaries or hospitals that feel out of reach.

And it’s not just chat. Users can:

  • Speak to licensed general practitioners
  • Get lab test requests and e-prescriptions
  • Be referred to physical hospitals if necessary

All through a platform designed with empathy: low-data usage, simple interfaces, and minimal tech jargon.

Designing for Real Lives

Abisola’s approach wasn’t rooted in assumptions. She and her team spent months interviewing users, from okada riders and market women to young professionals and parents.

Their stories painted a clear picture:

People weren’t avoiding healthcare because they didn’t care. They were avoiding it because it felt impossible to access.

Abisola internalized that and asked the tough questions:

  • What does “accessible” really mean in a city with inconsistent internet?
  • How do you build trust with someone who’s never had a health plan before?
  • How do you deliver value that’s felt before someone gets sick?
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These questions shaped the roadmap. Every feature, from onboarding flows to plan pricing to emergency support, was built with those users in mind.

A Quiet, Radical Shift

Since launch, thousands have signed up for Heala’s plans, and feedback keeps pouring in:

“I spoke to a doctor in less than 5 minutes, I didn’t know this was possible.”

“I bought a plan for my mum. Now she doesn’t have to queue for hours.” “₦30,000 is less than what I used to spend on one hospital visit.”

It’s not just about access. It’s about dignity.

Heala, with Abisola at the helm of product, is quietly rewriting the script on what’s possible in healthcare in Nigeria.

The Woman Behind the Work

Abisola Aderohunmu doesn’t wear a cape. But ask her teammates, and they’ll tell you she moves like someone who believes product management is more than shipping features, it’s about solving problems with heart and precision.

With a background in fintech, product strategy, and customer experience, she brings a rare blend of analytical thinking and human insight.

Her leadership style is rooted in listening, not just to metrics, but to the emotions behind them.

What drives her?

“Impact,” she says without skipping a beat.

“If it doesn’t make someone’s life better, then why are we building it?”

She’s also passionate about mentoring rising talent in tech, especially women who, like her, are trying to build their own path in a space that often feels exclusionary.

What’s Next?

For Abisola, this is just the beginning.

She’s working on new features that will make it easier for families to manage care together, expanding the provider network, and building smarter health dashboards that give users more control over their wellbeing.

And as Nigeria continues to battle economic instability, Abisola remains focused on one goal:

Put healthcare within reach. For everyone.

If healthcare in Nigeria is ever going to be more inclusive, it’ll be because people like Abisola Aderohunmu decided not to wait for permission to build what was needed.

And in her corner of the tech world, she’s doing just that, quietly, intentionally, and with remarkable clarity of purpose.

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Tags: Abisola AderohunmuHeala
Adetunji Tobi

Adetunji Tobi

Tobi Adetunji is a Business Reporter with Techeconomy. Contact: adetunji.tobi@techeconomy.ng

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