Apple has launched its latest iPhone 17 series in most countries, but Chinese customers will have to wait for the eSIM-only iPhone Air as the company works through local regulatory approvals for its embedded SIM technology.
Apple’s Chinese website now states that release information for the iPhone Air will be “updated later,” pointing to the hold-up. All three state-owned carriers, China Mobile, China Telecom, and China Unicom, plan to support the phone’s eSIM, but final regulatory clearance is still pending.
A post by China Mobile on Weibo confirmed the network has enabled eSIM services for mobile phones, though no launch date was given. Meanwhile, China Telecom briefly announced a September 19 launch on RedNote before removing the post, highlighting ongoing regulatory uncertainty.
Apple told local media it is working with authorities to bring the device to China “as soon as possible.”
The iPhone Air, at just 5.6mm, is Apple’s thinnest phone ever and entirely removes the physical SIM tray. While eSIM adoption is common in markets such as the U.S., Japan, and Gulf countries, China has traditionally been cautious, noting security and identity verification concerns.
Previously, Apple partnered only with China Unicom, requiring in-store manual activation. Now, the company has agreements with all three major carriers, but each awaits final government approval from the Ministry of Industry and Information Technology (MIIT), which oversees telecom infrastructure and data security.
China is Apple’s second-largest market, and any postponement in flagship models could affect quarterly performance. IDC estimates the iPhone Air will account for 5–7% of global shipments of Apple’s larger models. Consumers who purchase the device abroad may face compatibility issues since local carriers will not support foreign eSIM profiles.
Globally, the iPhone Air is available for preorder in over 60 countries, including India, where it starts at ₹1,19,900. The delay in China reveals the challenges of a uniform global rollout, even as Apple phases out physical SIMs to enable slimmer designs and larger batteries.
