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Salesforce Launches Agentforce 360, Expands AI Integration Across Its Ecosystem

Salesforce Launches Agentforce 360

Salesforce unveils Agentforce 360

Salesforce has launched Agentforce 360, an upgrade of its artificial intelligence platform, designed to boost its reach in the enterprise AI market and expand integration across its suite of tools, including Slack.

Announced ahead of its flagship Dreamforce 2025 conference, set to begin on October 14, Agentforce 360 introduces new features designed to make AI agents more responsive, adaptable, and integrated into daily enterprise workflows. 

The update includes tools that allow users to build, test, and deploy AI agents with greater control and flexibility.

One of the features is Agent Script, a prompting tool that lets users instruct AI agents through conditional “if/then” logic. The tool, set for beta release in November, gives companies the ability to improve how agents respond in nuanced or unpredictable situations, such as complex customer queries. 

According to Salesforce, these agents will use “reasoning” models powered by Anthropic, OpenAI, and Google Gemini, which “think before responding” rather than relying solely on pattern-based outputs.

Another addition is Agentforce Builder, a unified workspace where users can create, test, and launch AI agents from a single interface. The platform also includes Agentforce Vibes, a customisation framework for defining the tone and “personality” of enterprise applications. Both features are expected to enter beta testing in November.

Salesforce is also expanding its integration with Slack, placing the workplace platform as a hub for enterprise intelligence. Starting this month, Salesforce’s core applications, including Sales, IT, and HR, will become accessible directly within Slack, with further expansion planned through early 2026. 

A new version of Slackbot is being piloted as well, designed to act as a personal assistant that learns user preferences and offers proactive insights and suggestions.

The company’s long-term plan is to make Slack a full-scale enterprise search and collaboration tool, connecting it with external platforms like Gmail, Outlook, and Dropbox by 2026.

Salesforce says it currently serves 12,000 Agentforce customers, including early adopters such as Lennar, Adecco, and Pearson. 

Salesforce’s innovation could be a huge one for businesses still having issues with measurable returns from their AI investments. A recent MIT study found that 95% of enterprise AI pilots fail before reaching production, emphasising the challenges companies face in scaling these technologies effectively.

Competitors are also moving quickly. Google recently launched Gemini Enterprise, with clients like Figma and Klarna, while Anthropic secured a major deal with Deloitte to roll out its Claude Enterprise chatbot to 500,000 employees and later announced a partnership with IBM. Unveiling Agentforce 360 just before Dreamforce, Salesforce aims to showcase incremental updates, but has a bigger vision for how enterprise AI should function, integrated, adaptable, and built for long-term scalability.

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Tags: Agent ScriptAgentforce 360Agentforce BuilderAI AgentsAnthropicbusiness automationCRM toolsDreamforce 2025Enterprise AIenterprise productivityGoogle GeminiOpenAISalesforceSlack integration
Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

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