As global organisations race toward 2026, Specno is issuing a clear warning: businesses that do not rethink how they build digital products will be left behind in what leaders are calling the fast-fashion era of tech.
With AI now enabling rapid development at unprecedented speed, the competitive landscape has fundamentally changed. Speed alone no longer wins; in fact, it increases the risk of launching products that are misaligned, commercially weak, or easily duplicated.
“Sam Altman said it best: we’re entering the fast-fashion era of tech building,” says Joshua Harvey, Head of Growth at Specno. “Anyone can create something quickly today, but very few are creating the right thing. In 2026, product discipline will become the new measure of competitiveness.”
The rise and risk of fast-fashion tech for Africa
Businesses across Africa and the world are falling into the same pattern: building fast, copying trends, skipping validation, and flooding the market with disposable digital tools. The consequences are predictable: high burn rates, missed product–market fit, and a growing graveyard of failed apps.
Harvey adds, “Businesses are shipping features instead of understanding behaviour. They’re building quickly instead of building intentionally. The result is a wave of products that launch with excitement but fade just as fast.”
What does this mean for builders?
As low-effort tools saturate the market, companies are realising that differentiation no longer comes from speed, it comes from strategic clarity. The winners will be the ones who treat product as a craft: selective, evidence-based, and commercially grounded. This shift is driving organisations to seek premium product consulting rather than simple development.
Specno, a local digital innovation agency, has positioned its Product Strategy practice to meet this need, serving as a partner that ensures businesses build the right product before writing a single line of code.
Specno does this by ensuring a clear, end-to-end product strategy that focuses on real customer validation, strong value propositions, data-driven UX design, precise guidance for engineering teams, and commercialisation support that drives adoption, growth, and long-term scalability.
“We work with leaders who understand that premium products aren’t rushed, they’re meticulously engineered,” Harvey says. “Our goal is simple: eliminate the guesswork, reduce the risk, and help companies build products that matter, last, and perform.”
Are South African businesses ready for 2026?
Specno advises executives to review their product readiness across five critical questions:
- Do you know exactly who your customer is – and why they’ll choose you?
- Have you validated behaviour, demand, and willingness to pay?
- Are decisions guided by evidence or internal assumptions?
- Would your product survive in a fast-fashion tech market?
- Do you have an iteration, data, and relevance strategy?
If the answer to any of these is “not fully,” it means there’s room to refine, validate, and set the product up for greater success.
Specno emphasises that the next decade will not be shaped by how fast companies build, but by the clarity, intention, and evidence behind what they choose to build. In an era where anyone can build quickly, the businesses investing in disciplined product thinking will be the ones that stand out, scale, and set the pace for Africa’s digital future.
