As the global economy continues to shift toward flexible and distributed work models, Terawork has positioned itself as one of Africa’s most forward-looking platforms enabling this transition.
Designed as a digital marketplace that connects African professionals with global clients, Terawork has steadily evolved into a progressive, resilient, and performance-oriented organization, balancing rapid expansion with long-term sustainability.
From its early stages, Terawork adopted a growth philosophy anchored in fundamentals rather than short-term acceleration.
The organization focused on building reliable systems, clear value propositions, and trust-centered features that could scale across borders. This approach has enabled Terawork to expand its operational footprint across Kenya, Ghana, Sierra Leone, South Africa, the United Kingdom, the United States, Canada, and New Zealand, reinforcing its ambition to serve as a global gateway for African talent.
According to Femi Taiwo, chief executive officer of Terawork, this deliberate pace of growth is intentional.
“We have always believed that building a sustainable company requires patience, clarity, and strong fundamentals,” Taiwo says. “At Terawork, our goal is not just to connect talent to opportunities, but to create a platform that users can rely on for years. That means investing in trust, performance, and systems that hold up as we expand globally.”
This philosophy has guided Terawork’s product and market expansion strategies. One of the most visible outcomes has been the successful launch of the Terawork mobile app across iOS and Android.
The coordinated rollout, supported by targeted regional messaging, contributed to a 25% increase in user sign-ups across Kenya, Ghana, and Sierra Leone within the first quarter after launch, demonstrating strong adoption and market resonance.
Beyond acquisition, Terawork has placed significant emphasis on marketplace quality and repeat engagement.
Through consistent promotion and education around core platform features such as escrow payments, gig and work management tools, multi-currency support, and real-time search, the platform recorded a 15% increase in completed transactions and improved the repeat buyer rate to over 60% across key markets. These metrics highlight a marketplace that is not only growing, but maturing.
Operational excellence has further strengthened Terawork’s sustainability. By reinforcing trust messaging and ensuring clarity around platform safeguards, Terawork has maintained a 98% gig fulfillment success rate across its core regions. This level of reliability is critical in a freelance ecosystem where confidence and consistency directly influence long-term participation.
Commenting on the role of product marketing in achieving these outcomes, Ofunami Wilson, product marketing associate at Terawork, emphasizes the importance of alignment between product, communication, and user needs.
“At Terawork, growth is never separated from responsibility,” Wilson explains. “Our work focuses on ensuring that users clearly understand the value of the platform, how to use its features effectively, and why they can trust it. When messaging, product design, and user experience are aligned, adoption becomes more meaningful and retention follows naturally.”
Terawork has also demonstrated a strong commitment to ecosystem development. Strategic collaborations with talent communities such as Graphic Designers Africa, DATAFAM, Nexford Community Space, and UTIVA helped drive a 20% increase in freelancer sign-ups in Nigeria within 3 months, strengthening the supply side of the marketplace while reinforcing community credibility.
The organization’s disciplined execution and market clarity have attracted international validation.
Terawork was selected for the Village Capital IFC Future of Work Africa Accelerator, where it secured US$20000 in funding to support further expansion and platform enhancement.
The selection reflected confidence in Terawork’s governance, product robustness, and long-term growth outlook.
Internally, Terawork operates with a strong data-driven culture. Performance dashboards, campaign analytics, and customer insights inform decisions around onboarding flows, regional user experience improvements, and roadmap prioritization.
This evidence-based approach enables leadership to allocate resources efficiently while maintaining alignment with strategic objectives.
As the future of work continues to evolve, Terawork stands out as an organization combining ambition with discipline.
Through consistent delivery, strong trust metrics, and a commitment to sustainable growth, the platform is not only expanding access to global opportunities for African talent, but also setting a benchmark for how African technology companies can build enduring, globally competitive businesses.
