Just as the Nigerian ride-hailing market recorded robust growth in 2025, despite challenges such as fuel price volatility, regulatory hurdles, and connectivity issues, the industry is still pushing forward with innovation to reach an estimated value of $477.10 million in 2029.
User numbers are expected to increase, with a focus on key growth drivers: ongoing urbanisation, increased smartphone penetration, and economic factors driven by a growing youth population.
In 2026, it is expected that customers including ours will value certainty, clarity, and resolution above speed as focus shifts from isolated touchpoints to end-to-end journey reliability.
Technology will also play a major role with AI and automation benchmarked on accountability in a hybrid model involving humans, thus reducing friction and error, such that it outperforms fully automated or fully manual setups.
Looking at how trust, safety, and transparency will increasingly influence customer choices and loyalty, here are some other trends that will define the Nigerian ride-hailing sector in 2026.
1. Sustainable and Efficiency-Driven Growth
There will be a continuous shift toward sustainability-focused and efficiency-driven models. Companies will concentrate on disciplined unit economics, cost optimisation, and more careful resource allocation in response to continued market conservatism.
As a result, sustainable growth and operational stability will take precedence over expansion for its own sake. This will be driven by “Utility-First” Superapp platforms which will prioritise reliability and affordability over expansion.
2. Innovative Safety Systems
Safety in ride-hailing will shift from reactive protection to predictive prevention, driven by advances in behavioural analytics and real-time risk modelling.
Platforms will rely on contextual signals to identify potential threats before they become visible, allowing systems to intervene earlier and more accurately.
As predictive safety becomes embedded into the core architecture of mobility services, it will function less as a standalone feature and more as an underlying operational layer that shapes every ride from start to finish.
3. Transition to Hybrid Models in Human and AI Efficiency
Mobility supply systems will begin transitioning toward layered models in which autonomous and human-driven vehicles operate in complementary roles.
Autonomous units will increasingly cover predictable, structured corridors, guided by real-time routing models and environmental forecasts that adjust their behaviour continuously.
Human drivers will remain essential in scenarios requiring judgment, personal interaction, or navigation through complex urban conditions, supported by AI copilots that assist with navigation, compliance, and immediate hazard detection.
4. Expansion of AI-Driven Technology for Customer Satisfaction
There will be an expansion of the use of AI-driven personalisation to ensure greater relevance for diverse user groups.
This includes improvements in intent prediction, dynamic interface adaptation, and the deployment of lightweight AI models compatible with mid-tier devices and unstable connectivity.
As these capabilities scale, users will receive more tailored journeys without added complexity on the surface.
5. Improvement in Delivery Services
For customers who use ride-hailing apps for delivery, the service will be faster, more accessible, and more personalized.
AI technologies will streamline the delivery-ordering experience by enabling conversational interactions between customers and delivery services. reducing friction for users who prefer simple, human-like communication.
Getting Ready for the Impact of AI and Data
While the market finally shifted from “just ride-hailing” to full ecosystems in 2025 in the quiet restructuring of the core marketplace model; the focus will move from AI adoption to AI effectiveness and governance in 2026.
This development will further prioritise customer satisfaction with a strong focus on improved service that builds trust and creates value for money.
2026 promises to be a year of great improvement in Nigeria’s ride-hailing sector with the landscape shaped by competitive pricing, innovation, safety and sustainability as players in the industry prove their commitment to redefining urban mobility in Nigeria.
