Thousands of students of Delta State University, DELSU, Abraka, turned out for MTN’s Live It 100 on Campus activation, a three-day engagement that combined entertainment, gaming, brand experiences and giveaways, culminating in the presentation of a brand-new car to a lucky student.
The activation, which ran from Wednesday, June 17 to Friday, June 19, 2026, transformed Campus 3 of the university into a vibrant hub of activities as students participated in games, interactive experiences, prize giveaways and entertainment programmes designed to engage and reward young people.
Speaking at the grand finale of the three-day activation, Temilolu Salako, senior manager, Segment Marketing (Youth, Women and Teens), MTN Nigeria, said the initiative reflects MTN’s commitment to supporting young Nigerians beyond connectivity by creating opportunities for engagement, empowerment and recreation.
According to him, MTN Pulse was designed to connect with young people in ways that support both their academic journey and personal aspirations.
“MTN Pulse is an impactful campus initiative created to celebrate and support young people. We want students to have opportunities to learn, connect, showcase their talents and enjoy memorable experiences while on campus,” he said.
Salako stated that the activation has continued to expand across tertiary institutions nationwide as part of MTN’s broader commitment to youth development and engagement.
The university management commended the initiative, describing it as a valuable contribution to student welfare and wellbeing.
Representing the Vice Chancellor, the Dean of Students’ Affairs, Prof. Vincent Efebeh, praised MTN for its continued investment in young people and for creating opportunities that combine learning, recreation and community engagement.
He said the activation had provided students with an avenue to relax, interact and recharge outside the classroom environment.
The President of the Students’ Union Government (SUG), Comrade Kingsley Dumuje, also lauded the initiative, describing it as one that resonated strongly with students.
According to him, the programme is a demonstration of MTN’s understanding of what matters to students beyond the classroom, combining entertainment, engagement and meaningful rewards in a way that resonates with young people.
The high point of the event came during the raffle draw on the final day when Joyce Obarakpor, a 200-level Nursing Science student of the school emerged winner of a brand-new car, sparking excitement across the venue.
Expressing gratitude, Obarakpor said she had imagined winning before the event and dedicated the win to her mother, describing her as her greatest support system.
“My mum is going to be very excited because she has sacrificed so much to make sure my siblings and I go to school. I just want to say thank you to MTN. I’m very happy and very excited,” she said.
Live It 100 on Campus is part of MTN Pulse’s youth engagement platform designed to connect with students through experiences that bring together entertainment, learning and opportunities, while strengthening the brand’s relationship with young Nigerians across tertiary institutions nationwide.
