ADVERTISEMENT
TechEconomy
Friday, May 9, 2025
No Result
View All Result
Advertisement
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Podcast

Home » Aampe Raises $18M to Deploy 100M AI Agents, Bolstering Personalisation in Consumer Apps

Aampe Raises $18M to Deploy 100M AI Agents, Bolstering Personalisation in Consumer Apps

Aampe’s agentic infrastructure enables marketing and product teams to deliver continuous personalisation across channels and surfaces without having to build and maintain complex segments and campaigns across multiple tools

Joan Aimuengheuwa by Joan Aimuengheuwa
December 11, 2024
in StartUPs
0
Aampe Raises $18M to Deploy 100M AI Agents, Bolstering Personalisation in Consumer Apps
Source: Aampe

Source: Aampe

RelatedPosts

YC-Backed CodeAnt AI Raises $2M

YC-Backed CodeAnt AI Raises $2M to Automate Code Reviews as AI Coding Surges

May 7, 2025

Soludo Empowers 1 Million Anambra Digital Tribe

May 7, 2025

While companies building consumer apps and prosumer tools invest heavily in personalising user experiences through product usage data, teams still manually craft the workflows that deliver those personalised moments. 

In this regard, Aampe has deployed over 100 million intelligent agents into consumer applications running across four continents. 

Businesses that have deployed Aampe agents include some of the leading food delivery and on-demand apps in South and Southeast Asia, top sports and fitness apps in Europe, as well as major fintech and entertainment apps in the U.S. 

The agents are managing on the order of 15-200 billion decisions every week that determine product surface interactions. 

The company is announcing $18 million in Series A funding led by Theory Ventures bringing Aampe’s total funding to $27.3M to accelerate the adoption of its agentic infrastructure. Z47 is also participating in the round.

Conventional approaches to personalising digital products have relied on humans manually creating rules and segments to determine what users see and when. 

This approach — unchanged for over a decade — requires teams to manually orchestrate the message or product surface that will best serve the end user’s interests, whether they’re making a purchase, evaluating content options, or trying new features. 

With consumer preferences rapidly and continually changing, the conventional approach creates a massive human bottleneck and non-scalable operational workload.

Aampe’s infrastructure takes a fundamentally different approach: deploying a unique AI agent for each user that continuously learns from interactions and intelligently decides what to show, when to show it, and most importantly, whether to show anything at all. 

Designed to continuously monitor usage and engagement data, each agent skillfully observes and learns the user’s changing preferences. Agents are then responsible for translating inferences into optimal management of the user’s interactions with the product — enabling genuine 1:1 personalization even for products that serve tens of millions – or more – users every day.

“Consumer applications today almost universally look the same to everyone who opens them, with personalization limited to narrow recommendation feeds,” said Paul Meinshausen, CEO and co-founder of Aampe. 

“We’ve designed and developed infrastructure that enables every aspect of an application to adapt to each user’s context and preferences, continuously. Our mission is to fundamentally improve the way users experience digital products.”

Founded in 2020 by a trio of scientists, Aampe emerged from a unique combination of expertise. Meinshausen, who previously co-founded PaySense (acquired by Prosus/PayU for $185M), met co-founder Schaun Wheeler in a U.S. Army Intelligence Analysis unit in 2009. 

Along with Sami Abboud, a former semiconductor engineer and neuroscience PhD, the founding team combines backgrounds in cognitive and behavioural science, engineering, and experimentation. They’ve harnessed their specialised backgrounds to design a new AI architecture for user interaction. 

United BANK

Rather than using traditional machine learning or generative AI alone, Aampe’s infrastructure leverages a subset of AI called reinforcement learning to enable continuous, parallelised experimentation. 

Each agent learns and adapts in real-time, helping their user manage their attention and make complex choices in a world of material and content abundance. 

The agents operationalise their decisions by intelligently managing a range of existing product and marketing tools – including data platforms and warehouses, marketing delivery platforms, and product analytics tools, allowing companies to extract more value from their current technology investments.

Alexander Beresford, CGO/CMO at Taxfix, says “Customers now expect brands to know what they want and respond instantly – standards have gone up. The future of engagement in owned media lies in AI systems that learn from each customer’s behaviour and adapt automatically to deliver personalised experiences. 

“Unlike older systems that follow rigid rules, these AI agents evolve with the customer, keeping every interaction relevant without extra effort from the business. This isn’t just a new trend – it’s where everything is headed. 

“For brands looking to stay competitive, adopting this approach isn’t optional; it’s the difference between sounding irrelevant and sounding like you understand them. Aampe is for me a leap in that direction which brings a novel approach to individual customer needs.”

“AI agents can make decisions at a scale that is impossible for any human,” said Andy Triedman, partner at Theory Ventures. “Aampe allows customer engagement teams to craft experiences for their diverse user base, versus just one or two flows targeted at the typical person. This new type of infrastructure will be transformational for companies looking to provide personalization driven by data.” 

Aakash Kumar, managing director at Z47 added: “The world of app engagement has not delivered on the promise of deep learning-led personalisation. Agentic AI provides the opportunity to break through. Paul and the team at Aampe are shaping the future of agentic infrastructure for user journey personalization, with excellent feedback and adoption from their early customers.”

The company’s privacy-centric approach, using zero-PII storage practices and anonymised behavioural patterns, has already attracted major consumer businesses across Southeast Asia and North America. 

The company has already deployed over one hundred million (100,000,000) agents for enterprise customers across 4 continents. 

As Aampe scales, it plans to double its team by the end of 2025, focusing on helping enterprise customers successfully migrate their workflows and adopt agentic infrastructure into their organizations.

Looking ahead, Aampe aims to power the next generation of consumer applications through its easy-to-deploy agentic infrastructure. 

While their earliest applications focused on marketing and messaging channels, Aampe has been rapidly extending its agents capabilities to manage the entire user experience—from interface layouts to feature discovery—enabling every interaction to adapt continuously to every user and their preferences at any given point in time.

Loading

United BANK

0Shares

Tags: AampeAIAI AgentsAlexander BeresfordConsumer AppsPaul MeinshausenSami AbboudSchaun Wheelerstartups
Previous Post

Mastercard and BCP Group Join Forces to Enhance Cross-border Payments

Next Post

Wimbart Expands with Strategic Hires in Nairobi, Lagos 

Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

Related Posts

YC-Backed CodeAnt AI Raises $2M
StartUPs

YC-Backed CodeAnt AI Raises $2M to Automate Code Reviews as AI Coding Surges

by Joan Aimuengheuwa
May 7, 2025
0

…helping engineering teams cut manual code review time and bugs by over 50%

Read more
1 Million Anambra Digital Tribe | Government Approves ₦97M Solution Data Platform to Enhance Governance, Security

Soludo Empowers 1 Million Anambra Digital Tribe

May 7, 2025
Swedfund Invests $15M in African Impact Fund to Boost SME Growth, Job Creation

Swedfund Invests $15M in African Impact Fund to Boost SME Growth, Job Creation

May 6, 2025
Interledger Foundation Ambassador Cohort

Interledger Foundation Announces New Round of Ambassador Cohort

May 6, 2025
Skillvue Raises $6.3 Million

Skillvue Raises $6.3M to Transform How Companies Discover, Develop Hidden Talent

May 5, 2025
Money Fellows Raises $13M

Money Fellows Raises $13M to Expand Its Digital Savings Circles Beyond Egypt

May 5, 2025
Next Post
Wimbart and PR

Wimbart Expands with Strategic Hires in Nairobi, Lagos 

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Techeconomy Podcast

Techeconomy Podcast
Techeconomy Podcast

Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.

Follow us @techeconomyng for more.

CYBERSECURITY ESSENTIALS
byTecheconomy

BUILDING STRONGER NETWORKS AND COMMUNITIES

CYBERSECURITY ESSENTIALS
CYBERSECURITY ESSENTIALS
April 24, 2025
Techeconomy
Digital Marketing Trends and strategies for 2025 and beyond
February 27, 2025
Techeconomy
Major Lesson for Techies in 2024 and Projections for 2025
December 6, 2024
Techeconomy
Major Lessons for Techies in an AI-Driven World | Techeconomy Business Series Highlights
November 26, 2024
Techeconomy
Maximizing Profitability Through Seasonal Sales: Strategies For Success
November 8, 2024
Techeconomy
Techeconomy Business Series
October 15, 2024
Techeconomy
PRIVACY IN THE ERA OF AI: GETTING YOUR BUSINESS READY
May 30, 2024
Techeconomy
Unravel the Secrets of Marketing Everywhere All At Once with Isaac Akanni from Infobip | Infowave Podcast Episode 1
February 9, 2024
Techeconomy
The Role of Ed-tech in Life Long Learning and Continuous Education
October 19, 2023
Techeconomy
Filmmaking and Technology: A chat with Micheal Chineme Ike
June 7, 2023
Techeconomy
Search Results placeholder

WHAT IS TRENDING

https://www.youtube.com/watch?v=g_MCUwS2woc&list=PL6bbK-xx1KbIgX-IzYdqISXq1pUsuA4dz
uba

Follow Us

  • About Us
  • Contact Us
  • Careers
  • Privacy Policy

© 2025 Techeconomy - Designed by Opimedia.

No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS

© 2025 Techeconomy - Designed by Opimedia.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.