By: Olivia Nnorom
Afia TV, the first television station on DSTV and GoTv in the South Eastern region, has announced its partnership with Anaedo TV; an online television channel, to inform, enlighten and educate viewers on the news, personalities, and events from Nnewi, Anambra State.
The partnership will benefit viewers in Anambra State and beyond, as it will expand coverage and provide more in-depth, and timely news and event coverage in the state.
According to Emeka Mba, managing director, AfiaTv, as part of the partnership, Afia TV will feature exclusive content from Anaedo TV on its satellite channel, while Anaedo TV will have access to Afia TV’s resources and expertise in regional news coverage. This will allow both media organizations to produce high-quality programming that informs and entertains their viewers.
He said the partnership is a great example of how to win in rapidly changing media markets, such that it combines the powers of traditional TV and online digital channels, which represents a shared commitment to delivering quality programmes that resonate with viewers in Southeast Nigeria.
“We are confident our joint efforts will strengthen our position in the southeast and Anambra State specifically, providing our viewers with timely and relevant news and entertainment content from Nnewi and other parts of Anambra.
“It is the embodiment of media convergence, bringing together content and viewers from different platforms, across different demographics, exposing them to a myriad of views, programmes and information sources,” Mba said.
He ended by expressing Afia TV”s commitment to telling the South-Eastern stories, building meaningful partnerships and exporting local content.