• About
  • Advertise
  • Careers
  • Contact Us
Friday, June 27, 2025
  • Login
No Result
View All Result
NEWSLETTER
Tech | Business | Economy
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Home Business StartUPs

Bridging the Gap: Africa’s Tech PR Talent Challenge and the Path Forward

by Joan Aimuengheuwa
January 23, 2025
in StartUPs
0
Tech PR in Africa
Oluwatobi Rasaq Alaka, corporate communications manager at Zone Payment Network

Oluwatobi Rasaq Alaka, corporate communications manager at Zone Payment Network

UBA
Advertisements

Africa’s technology sector is at a pivotal moment, experiencing unprecedented growth while facing unique challenges.

Startups across the continent are raising millions in funding, with innovative solutions transforming industries from fintech to health tech.

However, many African startups still struggle to access funding from venture capitalists (VCs) and other investors. Beyond the pitch decks and numbers, a crucial factor in attracting investments lies in storytelling.

This is where Tech PR plays a transformative role: bridging the gap between innovation and visibility to make Africa’s tech story resonate on the global stage.

Despite the continent’s tech ecosystem being valued at over $115 billion and boasting an annual 3.8% growth in its developer community, a critical talent gap remains unaddressed.

The shortage of specialized public relations professionals capable of effectively communicating Africa’s technological innovations to local and global audiences threatens to undermine the ecosystem’s full potential.

“In the African tech landscape, we’re not just communicating features – we’re crafting narratives that transform complex ideas into human experiences,” says Oluwatobi Rasaq Alaka, corporate communications manager at Zone Payment Network, a regulated blockchain network. “Technology isn’t just a set of specs; it’s a journey of human potential. The challenge lies in bridging technical complexity with emotional understanding.”

Oluwatobi, who recently released Hack Your Way In, a comprehensive guide for aspiring tech PR professionals, has firsthand experience navigating these challenges. Her journey from brand strategist to managing communications for a regulated financial services company has equipped her with unique insights into the intricacies of tech PR in Africa.

The Challenge of Context

One of the most significant hurdles in African tech PR is the ability to craft culturally and regionally relevant messages.

Startups across the continent operate in diverse markets, each with unique cultural, economic, and technological dynamics.

“What works in Lagos might not resonate in Nairobi,” Oluwatobi explains in her guide. “Understanding these differences is crucial for crafting messages that connect authentically while preserving the technical integrity of the innovation.”

Compounding this challenge is the disparity in internet access and varying rates of tech adoption across Africa.

PR professionals must navigate these complexities to communicate the transformative potential of technological innovations to audiences with different levels of understanding and exposure to technology.

The Role of Tech PR in Bridging the Funding Gap

African startups face significant barriers in securing funding, often because their groundbreaking solutions are either misunderstood or fail to gain the visibility they deserve.

Tech PR acts as a bridge, crafting compelling narratives that demonstrate the impact and scalability of these innovations to investors and stakeholders.

“When startups can articulate their value effectively, they increase their chances of securing funding and partnerships,” Oluwatobi emphasizes.

Building the Future of Africa’s Tech PR

The future of tech PR in Africa demands a new generation of communicators – professionals who can combine traditional PR skills with a deep understanding of technology’s societal impact.

“We need storytellers who can translate complex technical concepts into narratives that resonate with both local and global audiences,” Oluwatobi notes.

Her guide offers actionable strategies, including a 30-day roadmap for aspiring tech PR professionals, tools for success, and tips for building a strong personal brand. More importantly, it addresses the unique challenges and opportunities in Africa’s tech ecosystem, equipping professionals to meet these needs head-on.

“The African tech scene is booming, and there’s never been a better time to dive into Tech PR,” Oluwatobi concludes. “With passion, adaptability, and the right mindset, unexpected turns can become your greatest strengths.”

As Africa’s tech ecosystem matures, the demand for skilled professionals will only increase. Bridging the funding and visibility gap requires nurturing this talent and equipping them with the tools to succeed. Initiatives like Oluwatobi’s guide represent a vital step toward addressing this critical need, helping to position African startups for global success.

Loading

Advertisements
MTN ADS

0Shares
Tags: Africa tech PRHack Your Way InOluwatobi Rasaq AlakaTech PRtech PR in AfricaZone Payment Network
Joan Aimuengheuwa

Joan Aimuengheuwa

Joan thrives at helping individuals and businesses scale via storytelling...

Next Post
Samsung Galaxy S25 Series: 50MP Camera, 40% Faster AI Processing, 7-Year Updates + Pricing - GenAI

Samsung Galaxy S25 Series: 50MP Camera, 40% Faster AI Processing, 7-Year Updates + Pricing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recommended

Chief Economist at KPMG Nigeria - Dr Yemi Kale

Yemi Kale, Ogunmola, others Headline Ecobank Nigeria Webinar On Growing Income

2 years ago
Sanwo-Olu at Lagos Blue Line train (1)

Hundreds Ride the Lagos Blue Line as Commercial Operations Begin 

2 years ago

Popular News

    Connect with us

    • About
    • Advertise
    • Careers
    • Contact Us

    © 2025 TECHECONOMY.

    No Result
    View All Result
    • News
    • Tech
      • DisruptiveTECH
      • ConsumerTech
      • How To
      • TechTAINMENT
    • Business
      • Telecoms
      • Mobility
      • Environment
      • Travel
      • StartUPs
        • Chidiverse
      • TE Insights
      • Security
    • Partners
    • Economy
      • Finance
      • Fintech
      • Digital Assets
      • Personal Finance
      • Insurance
    • Features
      • IndustryINFLUENCERS
      • Guest Writer
      • EventDIARY
      • Editorial
      • Appointment
    • TECHECONOMY TV
    • Apply
    • TBS
    • BusinesSENSE For SMEs

    © 2025 TECHECONOMY.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    Translate »
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.