Airtel Nigeria has introduced Airtel Ads in partnership with Intent.oi, Techeconomy can report.
Airtel Ads is an omnichannel platform where the telco tries to help brands engage with the right audiences and win customers by strategically marrying its (Airtel) data science capability to the ad-tech engine.
From tech-savvy audiences to customers in the media-dark regions, Airtel promised to give brands a 360-degree reach countrywide.
Airtel Nigeria is the first advertising solution from Bharti Airtel in Africa and a powerful brand engagement solution that supports advertisers in creating high engagement and high impact campaigns with customer cohorts of all sizes in a consent-based and privacy-safe manner.
According to the Nigerian Communications Commission (NCC’s) statistics, Airtel Nigeria has 61,834,105 subscribers as at December 2023.
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