ADVERTISEMENT
TechEconomy
Saturday, May 10, 2025
No Result
View All Result
Advertisement
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Podcast

Home » Airtel Unveils ‘A Reason to Imagine’ Brand Campaign to Inspire Youth Creativity

Airtel Unveils ‘A Reason to Imagine’ Brand Campaign to Inspire Youth Creativity

Techeconomy by Techeconomy
May 16, 2023
in TechTAINMENT
1
Airtel A Reason to Imagine
L-r: Oladokun Oye, Vice President, Retail and Postpaid Business, Airtel Nigeria; Ishmail Adeshina, Marketing Director, Airtel Nigeria; Femi Oshinlaja, Chief Commercial Officer, Airtel Nigeria; Carl Cruz, Chief Executive Officer, Airtel Nigeria, and Femi Adeniran, Director, Corporate Communications and CSR, during the unveiling of the new Airtel Africa theme, 'A Reason to Imagine', at Ebonylife Place, Victoria Island, Lagos, today, Tuesday, 16th May 2023.

L-r: Oladokun Oye, Vice President, Retail and Postpaid Business, Airtel Nigeria; Ishmail Adeshina, Marketing Director, Airtel Nigeria; Femi Oshinlaja, Chief Commercial Officer, Airtel Nigeria; Carl Cruz, Chief Executive Officer, Airtel Nigeria, and Femi Adeniran, Director, Corporate Communications and CSR, during the unveiling of the new Airtel Africa theme, 'A Reason to Imagine', at Ebonylife Place, Victoria Island, Lagos, today, Tuesday, 16th May 2023.

RelatedPosts

Spotify Rolls Out Music, Playlist Control Upgrades for Premium Users

Spotify Rolls Out Music, Playlist Control Upgrades for Premium Users

May 7, 2025

Netflix Adds ChatGPT-Powered Search, New Interface to Keep Viewers Hooked

May 7, 2025

Airtel Africa, a leading provider of telecommunications and mobile money services, has launched a new Africa-wide brand campaign focused on building a deeper emotional connection with young people, including Nigeria’s globally acclaimed productive generation.

The campaign includes a new strapline for Airtel: ‘A Reason to Imagine’.  It is driven by the insight that in Africa, imagination is the only qualification that matters and showcases Airtel Africa’s role in harnessing this potential by delivering relevant solutions to consumers that enhance digital and financial inclusion.

The ‘A Reason to Imagine’ campaign highlights the status of Airtel as an enabler of young people’s dreams and ambitions, whatever these might be. To this end, the campaign seeks to celebrate the energy, creativity, and innovation of Nigerian youth.

Speaking at the launch, Carl Cruz, Airtel Nigeria’s Chief Executive Officer, noted that “Africa’s young people are now, more than ever, owning their passions boldly, chasing their dreams with all their heart, and living life on their terms. At Airtel, we see this growth as a beautiful thing.

“This is why our new brand purpose represents our commitment to the future. It is about youth, about excitement, about fun, and most of all, about imagination,” he added.

Anthony Shiner, Airtel Africa’s Group Chief Commercial Officer, added:

It’s a well-understood fact that youth are central to achieving Africa’s potential. More than 60% of Africa’s population is under the age of 25, and empowering this new generation is transformative for the future of the continent.

United BANK

“Through this campaign, we are reaffirming Airtel Africa’s commitment to advancing the progress of Africa’s young people by providing the connectivity to turn every situation into an opportunity.”

The ‘Reason to Imagine’ brand campaign is Airtel Africa’s most ambitious yet. It comprises a series of television commercials and a combination of market-specific print, online, outdoor, and mobile creative executions.

The current title sponsorship of The Voice Africa is an example of how Airtel Africa is giving the youth a reason to imagine by partnering with The Voice to bring the show to the continent.

The Voice Africa showcases exceptional African musical talent in a show that also features a high-profile panel of coaches and TV hosts.

One of the 100 selected talents will eventually be crowned ‘The Voice Africa’ in a live show that is currently airing on free-to-air TV stations across the continent and Airtel TV.

This is one of the initiatives that Airtel Africa has invested in to promote youthful talents and expertise in the education, sports, and innovation sectors.

Loading

United BANK

Author

  • Techeconomy
    Techeconomy

    View all posts
0Shares

Tags: A Reason to ImagineAirtel AfricaAirtel NigeriaBrand Campaign
Previous Post

Mastercard Partners FCMB to Launch Contactless Tap on Phone Payment Solution in Nigeria

Next Post

Saving Nigeria’s Manufacturing Industry

Techeconomy

Techeconomy

Related Posts

Spotify Rolls Out Music, Playlist Control Upgrades for Premium Users
TechTAINMENT

Spotify Rolls Out Music, Playlist Control Upgrades for Premium Users

by Joan Aimuengheuwa
May 7, 2025
0

The overhaul touches key parts of the listening experience, with an emphasis on Queue management, playlist organisation, and better personalised...

Read more
Netflix Adds ChatGPT-Powered Search, New Interface

Netflix Adds ChatGPT-Powered Search, New Interface to Keep Viewers Hooked

May 7, 2025
Carry1st Africa Cup Named First-Ever African Qualifier for Call of Duty: Mobile World Championship 2025

Carry1st Cup Named First-Ever African Qualifier for Call of Duty: Mobile World Championship 2025

May 6, 2025
Infobip and MoneyGram Haas F1

Infobip, MoneyGram Haas F1 Team Join Forces to Redefine F1 Fan Experiences

May 6, 2025
FirstBank - First Bank Nigeria Limited | FSPO | EStars

FirstBank Forges Partnership with EStars to Elevate Esports Education

May 6, 2025
Trump Orders 100% Tariff on Foreign Film

Trump Orders 100% Tariff on Foreign Films, Says U.S. Movie Industry is Under Threat

May 5, 2025
Next Post
Manufacturing industry in Nigeria - AfriOne

Saving Nigeria's Manufacturing Industry

Comments 1

  1. Pingback: How Airtel Celebrates Creative Brilliance - TechEconomy

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Techeconomy Podcast

Techeconomy Podcast
Techeconomy Podcast

Infowave is brought to you by TechEconomy. Every week we will bring new stories from startups and influencers who are shaping and changing the world we live in. We’ll also bring you reports on topics you should know.

Follow us @techeconomyng for more.

CYBERSECURITY ESSENTIALS
byTecheconomy

BUILDING STRONGER NETWORKS AND COMMUNITIES

CYBERSECURITY ESSENTIALS
CYBERSECURITY ESSENTIALS
April 24, 2025
Techeconomy
Digital Marketing Trends and strategies for 2025 and beyond
February 27, 2025
Techeconomy
Major Lesson for Techies in 2024 and Projections for 2025
December 6, 2024
Techeconomy
Major Lessons for Techies in an AI-Driven World | Techeconomy Business Series Highlights
November 26, 2024
Techeconomy
Maximizing Profitability Through Seasonal Sales: Strategies For Success
November 8, 2024
Techeconomy
Techeconomy Business Series
October 15, 2024
Techeconomy
PRIVACY IN THE ERA OF AI: GETTING YOUR BUSINESS READY
May 30, 2024
Techeconomy
Unravel the Secrets of Marketing Everywhere All At Once with Isaac Akanni from Infobip | Infowave Podcast Episode 1
February 9, 2024
Techeconomy
The Role of Ed-tech in Life Long Learning and Continuous Education
October 19, 2023
Techeconomy
Filmmaking and Technology: A chat with Micheal Chineme Ike
June 7, 2023
Techeconomy
Search Results placeholder

WHAT IS TRENDING

https://www.youtube.com/watch?v=g_MCUwS2woc&list=PL6bbK-xx1KbIgX-IzYdqISXq1pUsuA4dz
uba

Follow Us

  • About Us
  • Contact Us
  • Careers
  • Privacy Policy

© 2025 Techeconomy - Designed by Opimedia.

No Result
View All Result
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
      • Accessories
      • Phones
      • Laptop
      • Gadgets and Appliances
      • Apps
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
      • Broadband
    • Mobility
    • Environment
    • Travel
    • Commerce
    • StartUPs
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • Appointment
    • EventDIARY
    • Editorial
  • Apply
  • TecheconomyTV
  • Techeconomy Events
  • BusinesSENSE For SMEs
  • TBS

© 2025 Techeconomy - Designed by Opimedia.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.