• About
  • Advertise
  • Careers
  • Contact Us
Friday, July 11, 2025
  • Login
No Result
View All Result
NEWSLETTER
Tech | Business | Economy
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
  • News
  • Tech
    • DisruptiveTECH
    • ConsumerTech
    • How To
    • TechTAINMENT
  • Business
    • Telecoms
    • Mobility
    • Environment
    • Travel
    • StartUPs
      • Chidiverse
    • TE Insights
    • Security
  • Partners
  • Economy
    • Finance
    • Fintech
    • Digital Assets
    • Personal Finance
    • Insurance
  • Features
    • IndustryINFLUENCERS
    • Guest Writer
    • EventDIARY
    • Editorial
    • Appointment
  • TECHECONOMY TV
  • Apply
  • TBS
  • BusinesSENSE For SMEs
  • Chidiverse
No Result
View All Result
Tech | Business | Economy
No Result
View All Result
Home News

Airtel’s Femi Adeniran, Others Link PR to Business Profitability at PR Week 2024

by Staff Writer
April 25, 2024
in News
0
Femi Adeniran and PR Week
L-R: Director, Corporate Communications and CSR, Airtel Nigeria, Femi Adeniran; Head, Corporate Communications, Public Affairs, and Sustainability, Nestle Nigeria, Victoria Uwaduka; Chairman, NPRW Planning Committee, Yomi Badejo-Okusanya; Lead, Public Relations, 9Mobile, Chimeze Amanfo; General Manager, Marketing and Corporate Communications, Coscharis Group, Abiona Babarinde; and Group Head, Media Operations, Strategic Communications and Events, Aiteo, Ndiana Matthew; after a panel discussion on the third day of the Nigerian Public Relations Week (NPRW), at June 12 Cultural Centre, Abeokuta, on Wednesday 24th, April 2024

L-R: Director, Corporate Communications and CSR, Airtel Nigeria, Femi Adeniran; Head, Corporate Communications, Public Affairs, and Sustainability, Nestle Nigeria, Victoria Uwaduka; Chairman, NPRW Planning Committee, Yomi Badejo-Okusanya; Lead, Public Relations, 9Mobile, Chimeze Amanfo; General Manager, Marketing and Corporate Communications, Coscharis Group, Abiona Babarinde; and Group Head, Media Operations, Strategic Communications and Events, Aiteo, Ndiana Matthew; after a panel discussion on the third day of the Nigerian Public Relations Week (NPRW), at June 12 Cultural Centre, Abeokuta, on Wednesday 24th, April 2024

UBA
Advertisements

Femi Adeniran, director of Corporate Communications and CSR at Airtel Nigeria, took center stage as a special guest speaker alongside a panel of esteemed professionals at the Nigeria Public Relations Week in Abeokuta.

Addressing an audience of industry experts, Mr. Adeniran shed light on the pivotal role of public relations practitioners in fostering an understanding of goodwill as a fundamental corporate investment.

During his remarks on the panel ‘Brand PR, Corporate Communications and the Bottom Line on Day 2 of the conference, Mr. Femi Adeniran emphasized,

“The duty of PR practitioners is to ensure that organizations understand that goodwill is a necessity that has a direct impact on the value of a business. It sits as a bucket of value. After establishing that, it is our responsibility as PR professionals to fill up this bucket through communication, stakeholder management, relationship building, and it’s from this bucket that organizations draw the fuel to propel their businesses forward”.

The panel, moderated by Victoria Uwadoka, lead, Corporate Communications, Public Affairs, and Sustainability at Nestle Nigeria; also had General Manager, Marketing and Corporate Communications, Coscharis Group, Abiona Babarinde; as a participant.

Other panelists were Lead, Public Relations, 9 Mobile, Chineze Amanfo; and Group Head, Media Operations, Strategic Communications and Events at Aiteo, Matthew Ndiana-Abasi.

The discussion further explored the benefits of Corporate Social Responsibility (CSR) initiatives and their alignment with a brand’s core values.

Babarinde noted that while marketing is for branding, PR is for earning public trust and loyalty.

Adeniran provided a practical example of Airtel’s demonstration of goodwill building, citing the telecom giant’s investment in digital education for public schools.

“At Airtel, our core business is about connectivity and this naturally translates into a strong focus on digital education. One of these digital education initiatives is our partnership with UNICEF. Under this initiative, Airtel Africa has pledged over 50 million dollars to facilitate the connection. We have provided connection to digital learning platforms to 920 public schools in Nigeria. To date, we have positively impacted over 600,000 children, with our sights set on expanding this initiative to encompass an additional 500 schools before the end of this year,” he said.

Mr. Adeniran’s insights underscored the imperative for organizations to integrate CSR initiatives aligned with their core business values, thereby fostering sustainable growth while concurrently enriching communities.

The speakers delved into a range of pivotal sub-topics integral to improving business profitability through a strategic deployment of public relations, including measurement and evaluation, the handshake between public relations and marketing, and an intelligent use of technology.

Loading

Advertisements
MTN ADS

Author

  • Staff Writer
    Staff Writer

    View all posts
0Shares
Tags: 9 MobileAbiona BabarindeAirtel NigeriaCorporate Social ResponsibilityCoscharis GroupFemi AdeniranPR Week
Staff Writer

Staff Writer

Next Post
GSM call, connectivity and Gbenga Adebayo

Defending the Foundations for Connectivity

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Recommended

Business credit by Kevwe Onokerhoraye

The Right Approach to Credit Will Grow, Not Harm, Your Business

2 years ago
Moniepoint Women in Tech internship

Moniepoint announces 3rd edition of its Women-In-Tech Internship

2 years ago

Popular News

    Connect with us

    • About
    • Advertise
    • Careers
    • Contact Us

    © 2025 TECHECONOMY.

    No Result
    View All Result
    • News
    • Tech
      • DisruptiveTECH
      • ConsumerTech
      • How To
      • TechTAINMENT
    • Business
      • Telecoms
      • Mobility
      • Environment
      • Travel
      • StartUPs
        • Chidiverse
      • TE Insights
      • Security
    • Partners
    • Economy
      • Finance
      • Fintech
      • Digital Assets
      • Personal Finance
      • Insurance
    • Features
      • IndustryINFLUENCERS
      • Guest Writer
      • EventDIARY
      • Editorial
      • Appointment
    • TECHECONOMY TV
    • Apply
    • TBS
    • BusinesSENSE For SMEs

    © 2025 TECHECONOMY.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In
    Translate »
    This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.