The latest earnings report for Alphabet, Google’s parent company, shows that its focus on artificial intelligence (AI) is paying off, despite global economic challenges and competition.
The company’s shares surged by nearly 4% following the release, with a strong performance in its advertising business helping to ease investor doubts. Google’s ad revenue saw an 8.5% rise in the first quarter, an encouraging figure given the challenges facing the digital ad market.
Even with fears that the U.S. ad market could be hit by trade tensions, particularly from major advertisers like Temu and Shein scaling back, Alphabet’s solid results show resilience.
Some analysts had feared a slowdown, spurred by rising tariffs and economic instability, but Alphabet’s performance reveals a different picture. “Against the backdrop of negative sentiment and data checks, regulation woes, competition concerns and macro-related fears, Alphabet reported a blow to bears, with strong growth across all major segments,” Deutsche Bank’s Benjamin Black commented.
This growth comes as Alphabet continues to press ahead with its AI initiatives, which are now seeing substantial uptake. The company announced that its AI-generated search summaries, or “AI Overviews,” now have 1.5 billion users per month.
“Google is in a race versus OpenAI, Perplexity, and others to drive AI usage, and we continue to believe Google has data and distribution advantages,” noted BofA Global Research.
Alphabet’s total revenue for the quarter reached $90.2 billion, marking a 12% year-over-year increase, while net income jumped by 46% to $34.5 billion.
A major highlight was the announcement of a $70 billion share buyback plan, a move that has strengthened investor confidence in the company’s future.
Despite a slight slowdown in its cloud business, Google Cloud’s revenue still grew by 28% to $12.3 billion, showcasing the company’s continued push into cloud computing.
However, this growth was slightly below market expectations, and Alphabet’s ongoing investments in AI infrastructure are essential to maintaining its edge in the tech sector.
In the bigger tech industry, Alphabet’s strong earnings report helped lift the stock prices of other social media companies. Meta, Pinterest, and Snap all saw positive movements, indicating that positiveness around AI and digital advertising is beginning to ripple through the sector.
However, not all is plain sailing. Trade policy changes stemming from the Trump administration are expected to cause a challenge to Google’s ad revenue, especially as tariffs impact Asian-based retailers.
Yet, even with these, Alphabet’s performance has given the market a much-needed boost, showing that it remains top in both the AI and advertising spaces.
Bernstein’s Mark Shmulik stated, “Perhaps Dr. Google is just what this market needed — a healthy dose of strong fundamental performance.”
