• Thu. Mar 23rd, 2023

APCON Changes Name to ARCON, Stops Use of Foreign Models, V.O Artists

ByJustice Godfrey Okamgba

Aug 23, 2022

The Advertising Practitioners Council of Nigeria (APCON), on Monday, announced that the Advertising Regulatory Council of Nigeria (ARCON) Bill has been signed into law.

The apex regulatory body in the nation’s integrated marketing communications space also revealed the consequent change of name to ARCON.

According to a statement on Monday, the Director General of the body, Dr. Lekan Fadolapo, also announced the ban on the use of foreign models and voiceover artists in the nation’s advertising space, to further enhance the inclusive growth of the sector.

He explained that the new ARCON Act, the existing APCON Act, promulgated in 1988 to enable the body to effectively regulate and control the practice of advertising in the country.

According to him, the new ARCON Act puts the regulatory body in good stead to better carry out its statutory regulatory duties, since it takes care of noticeable gaps in the former APCON Act.


One of the gaps, he added, is the control of the new media and online advertisement, which he believed was not properly taken care of in the old APCON Act.

Fadolapo however stated that though the new Act provides the council with more regulatory powers, the agency, he added, would only regulate to enhance inclusive growth.

“Stakeholders in the industry should rest assured that we are not regulating to strangulate.

All we plan to achieve with these new regulatory powers is to ensure good corporate governance and inclusive growth in the sector,” he added


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