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Apple Launches Cheaper App Store Subscription Plans With 12-Month Monthly Payments

Joan Aimuengheuwa by Joan Aimuengheuwa
April 28, 2026
in MarkTECH
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Apple cheaper App Store subscription plans
Source: Getty Images

Source: Getty Images

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Apple has launched a new subscription option for App Store developers that will let customers pay monthly while committing to a full year.

The company said the new model applies to auto-renewable subscriptions and is designed to give users lower monthly prices while helping developers secure steadier long-term income.

Under the system, customers can spread payments across 12 months instead of paying upfront for an annual plan. In return, developers may offer reduced monthly rates compared with standard month-to-month subscriptions.

Developers usually promote annual subscriptions by showing a cheaper monthly equivalent to persuade users to commit for longer. Apple is now building that option directly into the App Store system.

Users can cancel at any time, but the subscription will remain active until all agreed payments have been completed. It will not renew after the 12-month term if the user cancels before the end of the commitment.

To make terms clearer, customers will be able to check how many payments they have completed and how many remain through their Apple Account settings.

Apple also said it will send reminder emails and, for users who opt in, push notifications before renewal dates.

However, the new subscription option will not launch initially in the United States or Singapore. Apple did not give a reason for excluding the two markets.

Developers can already set up the feature in App Store Connect and test it through Xcode.

The option will be available worldwide, except for those two countries, for users running iOS 26.4, iPadOS 26.4, macOS Tahoe 26.4, tvOS 26.4 and visionOS 26.4 or later, once iOS 26.5 and related software updates are released in May.

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Tags: App StoreApp Store ConnectappleApple News+cheaper subscriptionsDevelopersiOS 26.5mobile appssubscriptionsTech IndustryXcode
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