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Home ยป Apple Sued Over Apple Intelligence Delay; Customers Seek Compensation for Missing AI Features

Apple Sued Over Apple Intelligence Delay; Customers Seek Compensation for Missing AI Features

Joan Aimuengheuwa by Joan Aimuengheuwa
March 21, 2025
in DisruptiveTECH
0
Apple Sued Over Apple Intelligence Delay; Customers Seek Compensation for Missing AI Features
Source: Apple

Source: Apple

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Apple is now facing a federal lawsuit over alleged deceptive marketing tactics for its much-hyped Apple Intelligence features.ย 

The lawsuit, filed in the U.S. District Court in San Jose, States that Apple misled customers into purchasing new devices by promoting AI-powered features that remain unavailable.

The plaintiffs are seeking class-action status and financial damages on behalf of those who bought Apple Intelligence-compatible iPhones and other Apple devices.ย 

Their argument? That Appleโ€™s marketing created the expectation that these advanced AI-driven featuresโ€”especially the upgraded Siriโ€”would be ready from day one. Instead, customers received products with either severely limited or nonexistent versions of the promised technology.

One of the lawsuitโ€™s core claims is that Appleโ€™s aggressive advertising campaign misled consumers. โ€œAppleโ€™s advertisements saturated the internet, television, and other airwaves to cultivate a clear and reasonable consumer expectation that these transformative features would be available upon the iPhoneโ€™s release,โ€ the lawsuit states.ย 

It further argues that the company โ€œknew it would drive unprecedented excitement in the marketโ€ while using these claims to justify premium pricing.

Apple has yet to respond to the allegations.

The legal action also calls attention to a widely circulated ad from September, featuring actor Bella Ramsey promoting Siriโ€™s supposed new capabilities. The lawsuit points out that Apple later removed this advertisement from YouTube but has done little to correct what it describes as โ€œsimilarly false representations in the market.โ€

The case has been filed by Clarkson Law Firmโ€”the same firm that has previously sued Google and OpenAI. However, unlike those cases, this one targets AI features that were never delivered rather than those that allegedly misuse data.

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