Apple is changing its approach to iPhone releases, with the launch of the iPhone 18 series in 2026 set to be in two stages.
According to reliable supply chain sources, the company plans to release the premium iPhone 18 Pro models in the autumn of 2026, followed by the standard iPhone 18 and iPhone 18e versions in the spring of 2027.
This change is a divergence from Apple’s usual approach, which has typically seen all models launched at once each year.
This new strategy is expected to include some groundbreaking additions. Alongside the iPhone 18 Pro models, Apple is reportedly working on its first foldable iPhone, tentatively named the “iPhone 18 Fold,” which would make its debut alongside the Pro models in late 2026.
The foldable iPhone could become a major competitor to similar devices already on the market from Samsung and Google.
Apple’s decision to stagger the iPhone 18 series release could come from the challenges of managing multiple product lines simultaneously. The company is preparing for a lineup that could consist of six models, including the foldable and more affordable versions.
This two-phase launch strategy is expected to ease the burden on Apple’s production processes, ensuring that the manufacturing and logistics are more manageable.
As the company faces more demands on its resources, splitting the release into two distinct phases could help avoid the need for extra workforce hires and streamline production.
A further key transition in Apple’s strategy includes plans to move the production of some of its lower-cost iPhone 18 models to India. This development, reportedly aimed at reducing the company’s dependence on China for manufacturing, could mark a new chapter in Apple’s efforts to diversify its supply chain.
With ongoing global supply chain uncertainties and geopolitical issues, this shift could provide Apple with more flexibility and lower risks in its production.
Along with these changes, Apple is also reportedly preparing for upgrades in its hardware. Rumours suggest that the iPhone 18 series will be powered by TSMC’s next-generation 2nm chip, offering a notable performance boost.
If true, this new chip technology would be a significant leap forward in processing power, enhancing the efficiency and capabilities of Apple’s devices.
While Apple’s two-phase launch strategy is seen as a way to simplify production and distribution, it also comes with its risks. The staggered launch may complicate marketing strategies, as the company will need to manage customer expectations and sales efforts across different periods.
However, if successful, it could help Apple maintain its strong position in the highly competitive smartphone market.
The iPhone 18 series, with its potential foldable model, advanced chip technology, and new manufacturing strategies, promises to be one of Apple’s most ambitious releases in years.
